They say marketing is a mix of science and creativity and Chris Lake, Director of content at Econsultancy.com, has perfectly combined the two in a colourful Periodic Table of Content Marketing. Ranging from strategy to sharing, this infographic takes the science of chemistry and the creativity of marketing to produce a simple and accessible insight into the seven steps to success in content marketing:

1. Strategy
2. Format
3. Content Type
4. Platform
5. Metrics
6. Goals
7. Sharing Triggers

Here are four reasons why you should take the time to look at The Periodic Table of Content Marketing.

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