9 steps for writing a killer blog article

by Melissa Coombs on October 7, 2014 0 comments

Would you like to start a blog but not sure where to start with writing your first article? Perhaps you haven’t written a blog post in a while and need to get back into the habit. Writing a killer blog article can be difficult if you are not used to writing about a topic or haven’t had to since school.

For me, I went straight from writing essays at university to writing blog posts for The Content Marketing Academy so I found it easy to switch up my style of writing and produce two articles a week. If you want to know how I do it here is my recipe for writing a killer blog post, and how to make sure your audience notice.

The good, the bad and the ugly sides of content scheduling

by Melissa Coombs on September 18, 2014 0 comments

Do you keep reading articles that tell you that in order to be successful with content marketing you need to have a content schedule?

Planning what and when you are going to share content with your audience can be beneficial, especially when starting out. However, in the long run it may stifle your creativity and lead to producing poor content that is irrelevant to your customers.

Are you still undecided on whether to develop a content schedule? Find out the good, the bad and the ugly sides of content scheduling before you make your decision. We sum up the arguments for and against having a content schedule, allowing you to make an informed decision.

Best and worst times to post content online (Infographic)

by Melissa Coombs on September 8, 2014 2 comments

You may have not thought about timing your posts on social media before, but there are certain times of the day that produce higher engagement with your content.

This infographic summarises the best and worst times to post content online on different platform. While there is some scientific proof that these are the best and worst times to post content online, ultimately your best and worst times will be unique to your business and your customers. Therefore we have also provided some tools you can use to work out when your followers are online and most (or least) likely to see your content.

Getting started with content marketing strategy – from WP Curve

by Chris Marr on July 25, 2014 0 comments

As you’ll probably know by now, here at The Content Marketing Academy we have taken on the job of curating the best content on the web and showcasing it to you, our audience. There are lots of great resources out there to help business owners with content marketing and we are here to fast-track you to the best content.

It’s our mission to help you to improve and develop your content strategy for your business, in turn helping you to grow your business and deliver a better service for your customers & audience.

In this article I’d like to share my personal notes on what I took away from reading ‘How to build your business with Content Marketing: a BS-free guide to Content Marketing Strategy‘, which was published July 2014 by WP Curve. All the quotes that you will find in this article are directly from the WP Curve article.

Click here to read the original article.