After reading Inbound and Content Marketing, an ebook by Marcus Sheridan, on and off since starting my internship with Learning Everyday in June, I have finally finished it. While it can be a bit repetitive at times, Marcus has collated two years of blogs into an easy to read and extremely useful content marketing resource.
Marcus doesn’t use long words or marketing jargon, he tells it like it is and uses real life examples so you respect him and trust that he know what he is talking about. He has been there, done that, and got the t-shirt to prove it.
In this article I discuss the 10 lessons that I learnt from Marcus Sheridan’s ebook and how you can apply them to your small business.