About Chris Marr

Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.

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by Chris Marr    0

TCMA 2016: Independent review articles and videos from #TCMA2016

TCMA 2016 - Reviewed

The feedback from TCMA 2016 has been incredible. We’ve received lots of positive comments and great ideas for improving TCMA 2017.

You can read about all the feedback we received and what we’re going to do about it here.

What you might not know is that many of the guests at TCMA 2016 took to their blogs and vlogs to share their experience and what they learned from the conference.

To make your life a little easier, we’ve pulled together an overview of all the articles and videos that have been published from the community.

Take time to read through them, share them, and click here to make sure you don’t miss out on TCMA 2017.

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by Chris Marr    0

Get more sales: 5 simple challenges to drive more money into your business today!

Get More Sales

 

When you absolutely need to drive money into your business, perhaps the best thing you could do right now is stop reading this article and look at the people who are on the fence about buying from you, and then get them to buy – sometimes referred to as the ‘low hanging fruit’.

That being said, there are a number of ways to get more sales for your business, and we’ve been working with the CMA Membership Community this past week to come up with small weekly challenges to help each other to become more successful.

What we typically find in businesses is that there’s little sense of urgency around getting more sales, and that’s what we’d like to work on to improve for both the community, and for our own business.

Without the sales we simply do not have a business.

So with that in mind, here are 5 small, actionable challenges to help you drive more sales into your business.

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by Chris Marr    0

Convince Your Boss – 9 reasons why you should join the CMA Membership Community

Convince your boss - 9 reasons to join the CMA Membership Community

You’ve just returned to the office excited and hot off the back of TCMA 2016, and you’d like to ‘keep the spirit alive’ by joining the CMA Membership Community.

However, you just blown almost all your budget on tickets, travel and accommodation for the conference.

How will you convince your boss that using the last of your budget to join the CMA Membership Community is going to be worth it?

As a ‘boss’ myself, I can appreciate the need for a business case for spending any money.

So with this in mind, here are 9 reasons why joining the CMA Membership will be worth the money and benefit both the organisation and the employee.

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by Chris Marr    0

10 reasons to attend a sales and marketing workshop

reasons to attend a sales and marketing workshop

‘Ostrich Marketing’ is the single biggest challenge that we’re up against everyday when it comes to teaching sales and marketing.

More commonly known as complacency – the single biggest reason why businesses fail.

There’s also the type of business people that think they know everything there is to know about sales and marketing.

Either way, both of these attitudes mentioned lead to the same problems:

  • an unwillingness to learn and understand
  • a lack of interest in developing new ideas and approaches
  • a complete failure to recognise that things are changing

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by Chris Marr    3

How much does it cost to run a conference?

How much does it cost to run a conference?

It was March 2014 when I first thought about the idea for The Content Marketing Academy.

The basic concept at the time was “how can I create an event that teaches more business people about the principles of content marketing?”

I had a big vision at the time, and I still do.

Before I answer the big question ‘how much does it cost to run TCMA?’, here’s a brief context of how we’ve grown over the past 3 years.

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