“You will get all you want in life, if you help enough other people get what they want.”
I love this quote from Zig Ziglar, but it’s not the whole picture, and in turn, I think many business people can be disillusioned by this advice.
I get it – be helpful, add value. It’s everything that content marketing is built upon.
It’s not wrong, it’s just not the full picture.
For example, content marketing is also about sales, getting customers, business growth and making profits.
Here’s my alternative version:
“If you help enough other people get what they want, and make sure you are paid for the help/advice/product/service you provide to them, their success will lead to your success.”
Zig Ziglar got paid, believe me. He made sure that his business model made him money.
You can’t pay your bills with smiles and rainbows.
