9 steps for writing a killer blog article

by Melissa Coombs on October 7, 2014 0 comments

Would you like to start a blog but not sure where to start with writing your first article? Perhaps you haven’t written a blog post in a while and need to get back into the habit. Writing a killer blog article can be difficult if you are not used to writing about a topic or haven’t had to since school.

For me, I went straight from writing essays at university to writing blog posts for The Content Marketing Academy so I found it easy to switch up my style of writing and produce two articles a week. If you want to know how I do it here is my recipe for writing a killer blog post, and how to make sure your audience notice.

What’s the ideal content length? (Infographic)

by Melissa Coombs on September 1, 2014 0 comments

Just like when you talk to someone face to face, you don’t want to find yourself rambling on about something when the other person is already thinking about what they are going to have for dinner that evening. The same applies when speaking to someone online, via social media or with more classic content, you want to find the sweet spot where your audience will read all or most of what you share with them and you want them to feel engaged and inspired.

So, what’s the ideal length for all your content? We have produced an infographic for you, outlining the ideal lengths of the various types of content you use, or should be using. From social media to more classic forms of content, every channel has its optimal length that will give you the highest audience engagement.

Seven content marketing challenges and solutions: A business case for small businesses

by Melissa Coombs on August 28, 2014 0 comments

I recently wrote an article about the benefits of content marketing, and whilst there are many advantages of implementing a content marketing strategy within a small business, it can prove challenging at times. In this article I discuss seven of the challenges I have come up against with content marketing. I have also provided solutions to overcome these challenges and some of the tools I use to help me with the daily challenges of content marketing.

Seven content marketing benefits: A business case for small businesses

by Melissa Coombs on August 22, 2014 0 comments

Have you heard of content marketing but are wondering if you should jump on the band wagon and develop a content marketing strategy?

Do you understand the significant benefits content marketing can provide for your small business?

In this article we take you through seven of the most important content marketing benefits for small businesses.

What is content marketing? Q&A with Marcus Sheridan

by Melissa Coombs on July 17, 2014 0 comments

Are you a business owner and wondering what all the fuss is around content marketing?

If so, it’s likely that you have some burning questions about content marketing, for example:

What is content marketing?
Why not just use traditional marketing?
What is the biggest secret in content marketing?
Why does content build relationships?
Why is content marketing a long term strategy?
Are there any circumstances where you cannot use content marketing?

One of our favourite content marketers from the US, Marcus Sheridan, was recently filmed by Brand Movers answering these common questions about content marketing. We have placed the six short video clips into this article and compiled his answers.

Once you have watched the videos we’d very much like to you to share your own thoughts, opinions and experiences.

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