One of the main responsibilities I have as part of my role with Learning Everyday is managing the social media accounts. Not only do I manage the The Content Marketing Academy pages but I also manage the accounts for one of our clients.
For each business I have developed a social media strategy with the aim of increasing the number of people liking and following the various pages. Having a social media strategy is important to ensure you reach the goals you set for your content marketing efforts. Social media is a distribution channel for your content marketing and should form a large part of your marketing strategy.
This article will tell you how to create a social media strategy. I hope you will be able to take some tips from it and apply it to your own strategy.