For The Content Marketing Academy 2014 I would have loved to invite my favourite thought leaders to come along and speak to the delegates, but for a few different reasons this just wasn’t going to be possible for the first content marketing conference in Scotland.
So I reached out to a few people to ask them if they would be kind enough to record a short video to add value to the conference as a whole.
John Lee Dumas was one of two people that helped us out and he kicked off the afternoon session with this video.
What I wanted John to do was to really get across the power of podcasting any why 2014 is the year to make it part of your overall content marketing strategy.
In this 7 minute video John does exactly that.
I hope you enjoy the message and as always please let us know what you think in the comments section below.
Click here to watch the short video by Marcus Sheridan, who started off the morning session at The Content Marketing Academy 2014.
PS Big shout out to John for taking time out of his busy schedule to help out and get involved!