They say marketing is a mix of science and creativity and Chris Lake, Director of content at Econsultancy.com, has perfectly combined the two in a colourful Periodic Table of Content Marketing. Ranging from strategy to sharing, this infographic takes the science of chemistry and the creativity of marketing to produce a simple and accessible insight into the seven steps to success in content marketing:
- Strategy
- Format
- Content Type
- Platform
- Metrics
- Goals
- Sharing Triggers
Here are four reasons why you should take the time to look at The Periodic Table of Content Marketing.
(Click the image below to view original size)
The Periodic Table of Content Marketing, by Chris Lake.
One – Simplifies a complex topic
What is great about this infographic is it simplifies and compiles all the key components, providing a systematic way to approach content marketing. It also puts a unique twist on the periodic table and you can still understand it even if you have not got a clue how to use an actual periodic table… like myself.
Two – Starting point for strategy
If you are solely responsible for the marketing of your small business this is a great starting point and checklist. When thinking about your content marketing strategy or about altering your current strategy this table can encourage you to try out new formats or achieve new goals. It can also help you to understand all the various channels available to you and therefore all the various channels available to your target customer.
Three – Content Marketing is a journey
This is a great source of information about content marketing, highlighting that content marketing starts with strategy and end with tracking metrics and comparing these to your goals. Metric are equally important as the content, as just posting content in not enough without knowing how well it is doing re. engagement, sharing, conversation starting. Content marketing starts and ends with a business goal; why are you using content marketing? Have you achieved your business goals through content marketing? This infographic shows this process from start to finish.
Four – Content Marketing in action
In itself the periodic table IS a piece content marketing: a visualisation/image (Format), with a compilation of tools (Content Type), published in a blog (Platform), measured using social metrics (Metrics), to achieve a goal of engagement (Goal), shared through social media because it is informative and cool (Triggers). This is a valuable and successful piece of content marketing, that cleverly mixed science with marketing. Having been shared thousands of times, conversations around the infographic have been established and it’s purpose of being engaging, useful and informative has been achieved.
Key takeaway message
Providing a simple, accessible and clever approach to content marketing, Chris Lake has produced an infographic that in itself is a valuable piece of content marketing. Small businesses can use this to being their journey through content marketing or alter their existing path, using the table to ensure all seven important steps to success are taken and achieved. So why not print it out and pin it up at your desk as a constant reminder of where you should be heading.
Your Turn
- What would you add to The Periodic Table of Content Marketing?
- Having looked at the table, how and/or will you alter you content marketing strategy?
Join in the conversation in the comments section below.
Click here to read the full and original article.