Melissa Coombs is a Business and Marketing Graduate from Edinburgh University. Showcasing the best examples of content marketing and educating business owners on the benefits of content marketing for their business

The ultimate guide to getting started with content marketing

by Melissa Coombs on August 5, 2014 0 comments

Acknowledging that content marking is a current and effective marketing technique is one thing, but when you’re embarking on a whole new philosophy it can be easy to get a bit lost in the mountains of information you come across when trying to research.

Before attempting to develop your own content marketing strategy, you should be very familiar with the concept and understand what you are trying to achieve and some specific techniques that can help you achieve it. Therefore, to save you sifting through the abundance of content on content marketing education, we have cherry picked the best articles and resources to help you get started with content marketing.

Fife Chamber of Commerce: Official sponsors of TCMA 2014

by Melissa Coombs on August 4, 2014 0 comments

Fife Chamber of Commerce are one of The Content Marketing Academy’s main sponsors for 2014 and we would like to showcase all the benefits of being a member of Fife Chamber of Commerce, including:

7 reasons why you should join the Fife Chamber of Commerce
5 things we learned from the Fife Chamber of Commerce website
6 business benefits of joining your local chamber

Why should I start a podcast?

by Melissa Coombs on July 31, 2014 0 comments

Are you thinking about hosting your own podcast show? Perhaps you’ve heard a lot about podcasting recently and you’re wondering if it’s suitable for you and your business?

In this article we answer the question “why should I start a podcast?” by discussing five of the most frequent objections that people have for hosting their own podcast along with eight business benefits associated with podcasting.

Top 10 Content Marketing Thought Leaders on Twitter

by Melissa Coombs on July 30, 2014 2 comments

One of the main objectives of a content marketing strategy is to establish yourself and your business as a thought leader in your industry. Those who have achieved ‘thought leadership’ status in the content marketing world have successfully used twitter as part of their strategy to secure their status as a content marketing thought leader.

In this article we look at the top 10 content marketing thought leaders on Twitter from the Onalytica list of Top 100 #contentmarketing Thought Leaders. This is also an opportunity to introduce to you some of the content marketing industry experts that we follow and think that you should too.

Most of these thought leaders have 20 years experience in marketing, and through following their lessons you can become a marketing expert and thought leader in your industry too.

Improving team productivity – Converting chaos into control with allthings

by Melissa Coombs on July 24, 2014 0 comments

Convert chaos into control with allthings

Do you find it challenging to keep track of all the countless tasks that you have to get done? What does your to-do list look like? How many lists have you got? Are you running many different projects all with separate lists of tasks that involve many different people?

From our own experience we know that there are many ways to maintain a to-do list and project tasks, and most of them are extremely ineffective. We squirm a little when we find busy business owners using pen and paper and spreadsheets to manage their projects and tasks.

You’ll be pleased to know that there is a solution that will make your life abundantly better, increase your productivity and improve communication between your colleagues and team members.

1 2 Next →