Category: Content Marketing Experts

The ultimate guide to getting started with content marketing

by Melissa Coombs on 0 comments

Acknowledging that content marking is a current and effective marketing technique is one thing, but when you’re embarking on a whole new philosophy it can be easy to get a bit lost in the mountains of information you come across when trying to research.

Before attempting to develop your own content marketing strategy, you should be very familiar with the concept and understand what you are trying to achieve and some specific techniques that can help you achieve it. Therefore, to save you sifting through the abundance of content on content marketing education, we have cherry picked the best articles and resources to help you get started with content marketing.

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Top 10 content marketing thought leaders on Twitter

by Melissa Coombs on 2 comments

One of the main objectives of a content marketing strategy is to establish yourself and your business as a thought leader in your industry. Those who have achieved ‘thought leadership’ status in the content marketing world have successfully used twitter as part of their strategy to secure their status as a content marketing thought leader.

In this article we look at the top 10 content marketing thought leaders on Twitter from the Onalytica list of Top 100 #contentmarketing Thought Leaders. This is also an opportunity to introduce to you some of the content marketing industry experts that we follow and think that you should too.

Most of these thought leaders have 20 years experience in marketing, and through following their lessons you can become a marketing expert and thought leader in your industry too.

Related article – Becoming A Leader in Your Niche through Thought Leadership

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Getting started with content marketing strategy – from WP Curve

by Chris Marr on 0 comments

As you’ll probably know by now, here at The Content Marketing Academy we have taken on the job of curating the best content on the web and showcasing it to you, our audience. There are lots of great resources out there to help business owners with content marketing and we are here to fast-track you to the best content.

It’s our mission to help you to improve and develop your content strategy for your business, in turn helping you to grow your business and deliver a better service for your customers & audience.

In this article I’d like to share my personal notes on what I took away from reading ‘How to build your business with Content Marketing: a BS-free guide to Content Marketing Strategy‘, which was published July 2014 by WP Curve. All the quotes that you will find in this article are directly from the WP Curve article.

Click here to read the original article.

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What is content marketing? Q&A with Marcus Sheridan

by Melissa Coombs on 0 comments

Are you a business owner and wondering what all the fuss is around content marketing?

If so, it’s likely that you have some burning questions about content marketing, for example:

  1. What is content marketing?
  2. Why not just use traditional marketing?
  3. What is the biggest secret in content marketing?
  4. Why does content build relationships?
  5. Why is content marketing a long term strategy?
  6. Are there any circumstances where you cannot use content marketing?

One of our favourite content marketers from the US, Marcus Sheridan, was recently filmed by Brand Movers answering these common questions about content marketing. We have placed the six short video clips into this article and compiled his answers.

Once you have watched the videos we’d very much like to you to share your own thoughts, opinions and experiences.

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Six content marketing lessons from Marcus Sheridan at AmeriRap 2014

by Melissa Coombs on 0 comments

Who would have known that a “Pool Guy” from Virginia, USA, could reach such incredible heights as a motivational and inspirational speaker at marketing and business conferences around the world.

Marcus Sheridan began River Pools and Spas in 2001, growing a business with just 15 people, through inbound marketing and a very successful blog, to one of the largest of its kind. Now a silent partner, he travels the globe, teaching and coaching businesses on how to capture success through inbound and content marketing.

Marcus recently spoke at the AmeriFirst Home Mortgage Annual Conference, AmeriRap, and in this article we have summarised the six key content marketing lessons from his 1.5hr presentation.

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