One of the main objectives of a content marketing strategy is to establish yourself and your business as a thought leader in your industry. Those who have achieved ‘thought leadership’ status in the content marketing world have successfully used twitter as part of their strategy to secure their status as a content marketing thought leader.

In this article we look at the top 10 content marketing thought leaders on Twitter from the Onalytica list of Top 100 #contentmarketing Thought Leaders. This is also an opportunity to introduce to you some of the content marketing industry experts that we follow and think that you should too.

Most of these thought leaders have 20 years experience in marketing, and through following their lessons you can become a marketing expert and thought leader in your industry too.

Related article – Becoming A Leader in Your Niche through Thought Leadership

1. Jeff Bullas

247k Followers

A blogger, author, speaker and strategist, Jeff Bullas is an expert in social media marketing and was included in the Huffington Posts’ Top 100 business, leadership and technology twitter accounts you must follow. Author of such books as “Blogging the smart way”. Jeff’s mission is the educate and inspire businesses, helping to make their brands visible online. His self titled blog covers everything social media, content and digital marketing, from Facebook, to Twitter, to SEO and email marketing. Jeff has numerous achievements including being ranked #8 on Forbes “The World’s top 40 social marketing talents 2014″.

Click here to follow @jeffbullas on Twitter

2. Michael Brenner

42.4k Followers

Co-founder of Business2community.com (Where we find alot of great articles to share with our followers), Michael Brenner has 20 years of experience in marketing, sales and leaderships. Michael writes for many large publications including Forbes, The Economist and The Guardian, and also has his own blog B2B Marketing Insider, where he talks about all things content marketing, social media, sales and strategy. He is currently head of strategy at NewsCred, a company that produces content marketing for a number of large corporations including Dell, P&G and General Electric.

Click here to follow @BrennerMichael on Twitter

3. Joe Pulizzi

53.5k Followers

Joe Pulizzi, founder of the Content Marketing Institute, entreprenuer, author, blogger, podcaster and speaker. Along with Robert Rose, Pulizzi host a weekly podcast entitled “This old marketing podcast“, a must listen to keep up to date with what is going on in the world of content marketing. Joe is also one of the organiser of Content Marketing World, the largest content marketing event in the world, with this years key note speaker as Kevin Spacey (I know, what does Kevin Spacey know about content marketing, but apparently he knows quite a bit). Joe’s third book, Epic Content Marketing
was named one of the “Five must read business books on 2013″ by Fortune Magazine.

Click here to follow @joepulizzi on Twitter

4. Jay Baer

124k Followers

Best selling author of Youtility, Jay Baer is an experienced and inspirational author and speaker, helping businesses transform their approach to marketing. Jay is the world’s #2 most retweeted person by B2B marketers (so well respected by his peers) and also runs the world’s #1 content marketing blog, Convince and Convert. This is also the name of his hugely successful digital marketing advisory business, who provide advice to some well know North American companies including Caterpillar, Oracle and Nike. Jay is also an active venture capitalist with an interest in early stage tech and social media companies.

Click here to follow @Jaybaer on Twitter

5. Chad Pollitt

27k Followers

An army veteran, Chad Pollitt is now VP of Audience and Co-founder of Relevance.com, dedicated to helping marketing executives solve their problems with online content visibility. A frequent contributor to publications like The Guardian, Huffington Post and Business2Community, Chad is about to release his second book “The Content Promotion Manifesto”. Chad has been included in the “Top 20 CMO Influencer” by Nice, “Top 40 Digital Strategist in Marketing 2014″ by Online Marketing Institute and ranked 33rd in the “Top 200 B2B brands and Influencers” by Onalytica.

Click here to follow @Chadpollitt on Twitter

6. Robert Rose

25.7k Followers

Robert Rose is an author, speaker, self confessed troublemaker and chief strategist of The Content Marketing Institute. Robert’s book with Joe Pulizzi Managing Content Marketing offers real practical advice for developing and implementing a content strategy, and has been recommended by other content marketers. As a recognised expert in content marketing strategy Robert has worked with some well known clients including AT&T and KPMG to develop their storytelling through digital content strategies. Robert is also an instructor for the CMI online training and certification program, providing education to build a strong foundation for content marketing efforts.

Click here to follow @Robert_rose on Twitter

7. Heidi Cohen

22.9k Followers

The only woman in the top 10, Heidi Cohen is president of Riverside Marketing Strategies and speaks worldwide at conferences in Europe and the US. Scheduled to speak at Content Marketing World 2014, Heidi is an actionable marketing expert with 20 years experience in marketing, she works with digital and online media companies to work on their digital marketing across a vast array of products and services. Heidi has been writing since she was 8 years old and continues to write, posting every other day on her blog covering a wide range of content marketing area.

Click here to follow @heidicohen on Twitter

8. Andrew Davis

7,488 Followers

Andrew Davis is a best selling author of Brandscaping , a marketing speaker and former agency executive. Andrew “Drew” teaches marketers how to target niche markets in order to grow their business. Previously a television writer and producer, Andrew uses this experiences, along with his marketing expertise in his business Tippingpoint labs to change the way content creators think. These days he travels worldwide, sharing his stories and experience. Testimonials describe Drew as a “comedian”, “rock star”, “entertainer”, “educator” and all round “marketing guru”.

Click here to follow @TPLDrew on Twitter

9. Andy Crestodina

6,357 Followers

Andy Crestodina is the co-founder and strategic director of Orbitmedia as well as being a web strategist, speaker, author and environmentalist. He has written 200+ blogs on content marketing and is the author of Content Chemistry. Andy loves web marketing and design, as it combines art and science. Andy contribute to a vast array of publications including his own blog, Orbit, Marketing Profs (Ann Handley’s blog), CMI and NBC Chicago. Interesting fact about Andy, he graduated the University of Iowa with a degree in Asian Language and Literature, and is certified to teach Chinese. Seems Andy is multi-talented.

Click here to follow @crestodina on Twitter

10. Arnie Kuenn

10.1k Followers

Arnie Kuenn is CEO of Vertical Measures, a search, social and content marketing agency. Author of the award winning Accelerate! and frequent speaker, Arnie has worked in the world of technologies and marketing for 25 years. Arnie served on the 2008 Arizona Superbowl Marketing Committee and in 2014 was voted the Interactive Person of the Year at the AZIMA TIM Awards. Arnie has been published in numerous publications and frequently speaks at events such as PubCon, American Marketing Association and Online Marketing Summit.

Click here to follow @arnieK on Twitter

Your Turn

I would encourage you to discover more about those on the top 10 content marketing thought leaders as well as other content marketing thought leaders as they are a great source of information on all things content and all things marketing.

1. Who do you get most of your content marketing advice from?
2. Who is your ultimate #1 content marketing thought leader?
3. Who would you like to see added to this list?

Please join the conversation in the comments section below.

Attribution – Click here to read the full top 100 on the Onalytica list of Top 100 #contentmarketing Thought Leaders