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This is what it takes to be a great marketer in 2019…

Marketing is perhaps the fastest changing industry in business today, and as a marketer you don’t have any room for being lazy with your learning.

When we are at college or university, there’s someone to tell us what to study, what books to read and what lectures to attend. However, when leave formal education and start work, things change dramatically.

You don’t have someone telling you what to study anymore, or someone guiding you and helping you to develop your marketing skills.

So it all comes down to you to make the mindset shift from a directed learner to a self-directed learning.

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In order for you to be successful, others must be successful too.

This is something that I feel strongly about, and it’s especially true in companies and organisations. We were all born to work together.

That being said, in-house marketers often feel alone and isolated working in their own department. Your colleagues don’t really understand what you do, which can lead to feeling like your work is overlooked and undervalued.

There’s nothing you want more than to do work that has meaning, impact and purpose.

So, the question you have to ask yourself here is: who’s responsibility is it to change their perceptions? Do you wait for other people to change, or do you make the change within yourself? I’m sure you already know what the answer is 🙂

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“Why should I help you? It’s not my job to do any marketing…!”

As an In-House Marketer, one of the biggest challenges is getting people in your organisation to provide their expertise and assistance to help you create meaningful content.

How do we get other people to ‘buy-in’ to our ideas and support the marketing efforts for the company? What should we be doing as In-House Marketers to not just get the buy-in, but motivate and inspire people to *want* to be a part of our marketing projects?

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There’s nothing worse than feeling alone and unsupported in your role.

Often times, one of the solutions is to outsource to get the assistance and expertise you need, but it seems such a waste when the talent is within your reach. Is it possible to flip this on its head?

Could we ‘insource’ the marketing skills we need to create world class content instead? Is it possible to tap into the people who are working directly with your customers? If so, how do you identify who you need on your ‘marketing team’?

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Dear marketers, how much marketing do you REALLY do?

There’s a combination of factors in organisations that are leading to a lack of progress and satisfaction in the marketing department:

1/ Marketers aren’t doing enough marketing
2/ Marketers are expected to be good at everything
3/ Leadership aren’t approving budgets for specialists skills

It’s going to be a team effort to solve this…

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