What Mastin Kipp can teach you about content marketing

by Melissa Coombs on June 19, 2014 2 comments

As a “Thought Leader” and “Spiritual thinker”, the entrepreneur Mastin Kipp has had his fair share of highs and lows, but as the founder of DailyLove.com, coupled with daily emails and a successful Twitter account, Mastin is a prime example of how content marketing can take you to incredible heights.

If you feel like you have lost sight of what content marketing is and how you as a business owner can make a difference to your business, watch this inspirational video to find out what Mastin Kipp can teach you about content marketing.

Curate, don’t create – The benefits of content curation

by Chris Marr on June 17, 2014 0 comments

Would you like to get some instant traction and engagement on your social media channels?
Are you finding it a challenge to create ideas for content for your blog?
Is your online activity inconsistent and sporadic?

If so, this article about the benefits of content curation is for you.

The right content marketing, for the right people, at the right time

by Chris Marr on June 9, 2014 0 comments

A big part of The Content Marketing Academy blog and website is to share resources and showcase expert advice and content from all over the world.

In this article I’ve included three short videos from highly regarded content marketing experts – Marcus Sheridan, Ann Handley and Joe Pulizzi.

Please take 7-8 minutes to watch these videos and let me know what your thoughts are in the comments section below.

Why The Content Marketing Academy?

by Chris Marr on May 19, 2014 0 comments

A short foreword from Chris…

At the start of 2014, after about 4 years of blogging on various different platforms, I really hit the ground running with blogging and focussed on producing more content. I also started to focus on driving more traffic to my website and putting more effort into producing content that my audience would really enjoy reading. As soon as I started applying the extra effort I noticed a marked change in the response I was getting on my blog in terms of comments and traffic. I already enjoy creating content, but now I’m enjoying the writing process a lot more because I’m engaging more with my audience.

Throughout the beginning of 2014 I was invited to several events to talk about business blogging and the challenges and benefits associated with it. My main objective at these seminars was to encourage people to blog and get people excited about the potential for their business. One of the major benefits from speaking events has been becoming far more familiar with the particular challenges that business owners in Fife are having with blogging and content marketing in general.

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