On average, 70% of the buying decision a consumer makes is made online before they contact a business for the first time.
If you truly understand this, you have to then question how much impact marketing is having on the sales process for your company.
Yes, *how marketing impacts sales*.
Just think about how you behave as a consumer; you like to be in control, you like to do your research online before contact a business, you want to make an educated buying decision, you don’t like bing ripped off.
We don’t like being sold to.
As a business owner, marketer or sales person, naturally you will start to ask yourself a few questions:
Up until #GoWithThePro on 16th August 2018 I had never participated in a Twitter chat, let alone been a guest on one!
Cathy clearly had faith in me, and after a quick chat with Nicole it all made sense – it’s exactly just like being interviewed, except you are on Twitter instead of actually speaking to anyone…and those ‘watching’ can also chime in with questions and responses.
I’m so glad I prepped my answers to the questions otherwise I would have fell behind pretty quickly!
It was fast and furious, and I had a blast.
I thought you may find my prep helpful…so here are the 6 content marketing questions I was asked, along with my prepared responses and follow up related content.