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by Vicky Gunn August 3, 2017 0

Twitter Chats explained: How to take part & how to run them

Twitter Chats Explained: How to Take Part & How to Run Them

It’s estimated that every second, on average, around 6,000 tweets are tweeted on Twitter. That’s a massive 350,000 per minute, equivalent to 518 million tweets per day!

So how exactly do we cut through this noise as marketers or should we give up and retreat to other social media platforms?

In this guest article, Cathy Wassell, founder of Socially Contented, shares why we should participate in Twitter Chats and how we can both take part and run them.

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by Vicky Gunn July 26, 2017 0

How to generate leads using social media

How to generate leads using social media Ashley Davis Guest Article

There isn’t a week that goes by that I don’t hear one of the following complaints about generating leads using social media:

The Instagram algorithm has changed.

Facebook just want our money.

‘They’ are deliberately penalising small business owners.

But the reality is, that today’s social media platforms provide an amazing opportunity for us to reach our customers. While the platforms may change and adapt and yes, even charge us occasionally, when used strategically can help increase your sales.

In this guest article, Ashley Davis, founder of Skyline Social, shares exactly how we can all generate more leads using social media.

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by Vicky Gunn July 13, 2017 0

Does content marketing work for a bricks and mortar service business?

Content Marketing Bricks and Mortar Service business Jack O'Brien Guest Blog

With online retail giant Amazon recently acquiring the bricks and mortar business Whole Foods, many business commentators have turned to debating whether this is yet another signal that the ‘high street’ is dead.

While rates have been frozen for small shopkeepers and Mary Portas has tried to work her magic, you can’t fail to spot boarded up windows and vacant shop fronts on every high street.

But what about those who work in the service industry? Is it also all doom and gloom for those who operate from premises? Or is there another way that you can breathe life into your bricks and mortar business after all?

In this guest blog, Jack shares his own case study from Terrace Physio Plus in Australia to answer this key question: Does Content Marketing Work For Bricks and Mortar Service Businesses?

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by Vicky Gunn July 11, 2017 0

Virgin meets the Ron Jeremy of the marketing world

“So how did you end up joining The Content Marketing Academy (CMA)?” is one of the first questions you will be asked by another member when joining the community. It’s a great ice-breaker question and there are so many fascinating responses!

I personally love hearing how other members found their way into the membership. Particularly that final ‘decision point’ when they knew they had to just get involved.

In this guest blog Kathleen Elliot shares her own journey with content marketing and joining CMA.

It’s personal. It’s motivating. And it’s up lifting. I’m so pleased that Kathleen chose to share it.

Enjoy!

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by Vicky Gunn July 6, 2017 1

3 ways to become accountable so you can blog more consistently

become a consistent blogger Yva yorston guest blog

I think you and I can agree that if you want to achieve success with anything life, a consistent approach is the key. Fitness, training a dog, weight loss…and blogging.

We all know consistency is important, but it’s rare to see people stay consistent at blogging over a longer period of time. Let’s say 30 months, for example.

You know what it’s like after you publish your blog article…that initial motivation and sense of satisfaction quickly becomes a distant memory and suddenly those few days since you last published have turned into weeks and even months. Your blog and customers are now feeling more than neglected and that guilt has started to set in.

In this guest blog Yva Yorston, Founder of Boost Business Support, addresses why accountability is the key to success for blogging consistently, and 3 ways to become more accountable.

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