After more than 20 years of the Internet, there’s an increasing amount of free sales and marketing content right at your fingertips. So much that it can be frustrating and confusing to understand what’s good and what’s crap.
One of the most popular ways to get free content marketing advice, guidance and curated content is to join a free Facebook group or community. Like most, I’m sure you’re a member of quite a few.
Here at CMA, we have a free content marketing Facebook group for entrepreneurs, business leaders and marketers who want to master the skill of creating world-class content that helps their buyers to make confident and educated buying decisions.
However, we can’t run and grow a successful business here at CMA if everything we do is free of charge. In fact, the only reason we can create free content is because we have customers who are willing to pay for our products and services.
If you are a member of the free CMA Facebook Group, you may be considering joining CMA and wondering what the difference is between free access to CMA content, versus paying a membership fee for CMA.
Should you display prices on your website? The answer for most businesses is yes, you should be discussing cost and price on your website and in your content.
Before you turn away, this is not a discussion about simply having a definitive price for all your products and services, which in many cases is simply not possible.
Whether you have exact pricing for your products and services or not, the purpose of this discussion is about providing your buyers with accurate and transparent pricing and cost information to help them understand how pricing works in your industry and make better buying decisions.
So with that in mind, let’s reword the question on your mind from ‘should we put our prices on our website?’ to ‘what’s the best way to discuss cost and pricing on our website?’.
Your questions about cost and price might be:
What’s the best way to display pricing on our website?
Should we display pricing on our website?
Should we put prices on our website?
It might not always be possible to display exact pricing on your website, but it’s certainly possible to discuss the factors that influence pricing.
There are four main sections in this article:
Why should we be discussing price and cost on our website?
Why do companies hide their pricing?
How should we discuss and display pricing on our website?
How will your company benefit from discussing cost and price?
We’ve shared some interesting thoughts, ideas, and experiences around the challenges that marketers are having in their role.
What I’ve found frustrating in these discussions is the lack of leadership engagement.
It’s clear that in many organisations leaders do not truly understand the marketing function, and as a result, their expectations are too high or they undervalue the marketing team. This leads to a lack of job satisfaction for marketers and feeling like their work lacks impact and purpose.
If I were to create a series of videos for you that was aimed at the leadership in your organisation, and you wanted me to say something on your behalf in order for you to have more impact and do more work with purpose, what do we need to be talking about to make that happen?
I’d love for you to jump into the comments section with answers and thoughts around these questions:
1. Over the past 12 months, what has been the biggest challenge you have overcome in your role, and how did you overcome it?
2. Looking forward to the rest of the year, what do you feel is going to be your biggest challenge that will hold you back from growing both professionally and personally?
3. What conversations do we need to be having with the leadership in your organisation?