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Did you know, compared to all other business functions, the marketing department has the highest rate of staff turnover?
Why do you think that is?
Whether you are a leader with marketing reports, or you are thinking about developing the marketing function in your company, or you are a marketer…this is an interesting question to ask yourself and your team.
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What do you think is more important…marketing or sales?
Is it possible for an In-House Marketer to have a direct impact on the sales and revenue? Yes, it is 🙂
Especially if we understand and accept that on average 70% of the buying decision is made online before a customer contacts you for the first time.
Marketers and sales teams need to align and work closely together to: – tackle prospective customer’s questions and sales objections before they contact your company. – encourage more qualified leads and better customers. – deeply understand customers to market effectively.
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This is what it takes to be a great marketer in 2019…
Marketing is perhaps the fastest changing industry in business today, and as a marketer you don’t have any room for being lazy with your learning.
When we are at college or university, there’s someone to tell us what to study, what books to read and what lectures to attend. However, when leave formal education and start work, things change dramatically.
You don’t have someone telling you what to study anymore, or someone guiding you and helping you to develop your marketing skills.
So it all comes down to you to make the mindset shift from a directed learner to a self-directed learning.
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In order for you to be successful, others must be successful too.
This is something that I feel strongly about, and it’s especially true in companies and organisations. We were all born to work together.
That being said, in-house marketers often feel alone and isolated working in their own department. Your colleagues don’t really understand what you do, which can lead to feeling like your work is overlooked and undervalued.
There’s nothing you want more than to do work that has meaning, impact and purpose.
So, the question you have to ask yourself here is: who’s responsibility is it to change their perceptions? Do you wait for other people to change, or do you make the change within yourself? I’m sure you already know what the answer is 🙂
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“Why should I help you? It’s not my job to do any marketing…!”
As an In-House Marketer, one of the biggest challenges is getting people in your organisation to provide their expertise and assistance to help you create meaningful content.
How do we get other people to ‘buy-in’ to our ideas and support the marketing efforts for the company? What should we be doing as In-House Marketers to not just get the buy-in, but motivate and inspire people to *want* to be a part of our marketing projects?