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Dear marketers, how much marketing do you REALLY do?
There’s a combination of factors in organisations that are leading to a lack of progress and satisfaction in the marketing department:
1/ Marketers aren’t doing enough marketing
2/ Marketers are expected to be good at everything
3/ Leadership aren’t approving budgets for specialists skills
It’s going to be a team effort to solve this…
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🙊 Rule: Unless feedback has been explicitly and specifically asked for, we don’t give it.
We’ve all been on the receiving end of unsolicited feedback, and we don’t like it.
So, before you write out that advice for someone, control your impulses and remember how you felt the last time someone gave you unsolicited feedback… …and let’s spend more time elevating each other, especially online.
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How do you REALLY know that the in-house marketer you’re about to hire is going to be great a fit for your organisation?
Your shortlisted candidates all have the technical skills and experience you’re looking for. So what becomes the next most important factors to help you make the correct hiring decision?
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Imagine if you never had to attend another business networking meeting ever again…
Wouldn’t that feel amazing?
Most people assume that networking meetings are the only way to grow your network. Many other will tell you that it’s the best way to grow your network.
But it’s simply not true.
My guess is that you’re putting too much pressure on yourself to attend local networking meetings.
It’s something that you think you need to put more time and effort into. It’s something that you feel you should be better at.
Have you considered that maybe it’s just not for you? That you just don’t like it? Or perhaps you feel that there must be a better and more effective way…
Well it’s time for you to let go.
I’m giving you permission today to say NO to business networking meetings. There is a better way.
Watch this short video, do the exercise and let me know what’s on your mind in the comments 🙂
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As a leader, don’t expect your young marketing team members to know exactly what they need to do to do a great job.
Most people are not self directed in their learning or in their work. They will need your direction.
As a leader you also have to manage your own expectations. You can’t simply blame your marketing team when things go wrong.
In some way, you let them down too.
It’s up to you as a leader of your organisation to be heavily involved in their personal and professional development and understand that your success relies on their individual success.
So…let’s get to it 🙂