After more than 20 years of the Internet, there’s an increasing amount of free sales and marketing content right at your fingertips. So much that it can be frustrating and confusing to understand what’s good and what’s crap.

One of the most popular ways to get free content marketing advice, guidance and curated content is to join a free Facebook group or community. Like most, I’m sure you’re a member of quite a few.

Here at CMA, we have a free content marketing Facebook group for entrepreneurs, business leaders and marketers who want to master the skill of creating world-class content that helps their buyers to make confident and educated buying decisions.

However, we can’t run and grow a successful business here at CMA if everything we do is free of charge. In fact, the only reason we can create free content is because we have customers who are willing to pay for our products and services.

If you are a member of the free CMA Facebook Group, you may be considering joining CMA and wondering what the difference is between free access to CMA content, versus paying a membership fee for CMA.

Should you display prices on your website? The answer for most businesses is yes, you should be discussing cost and price on your website and in your content.

Before you turn away, this is not a discussion about simply having a definitive price for all your products and services, which in many cases is simply not possible.

Whether you have exact pricing for your products and services or not, the purpose of this discussion is about providing your buyers with accurate and transparent pricing and cost information to help them understand how pricing works in your industry and make better buying decisions.

So with that in mind, let’s reword the question on your mind from ‘should we put our prices on our website?’ to ‘what’s the best way to discuss cost and pricing on our website?’.

Your questions about cost and price might be:

• What’s the best way to display pricing on our website?
• Should we display pricing on our website?
• Should we put prices on our website?

It might not always be possible to display exact pricing on your website, but it’s certainly possible to discuss the factors that influence pricing.

There are four main sections in this article:

1. Why should we be discussing price and cost on our website?
2. Why do companies hide their pricing?
3. How should we discuss and display pricing on our website?
4. How will your company benefit from discussing cost and price?