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A major barrier to progress for all in-house marketers is getting buy-in.

What do you need to do to get people in your organisation to listen to your ideas, buy-in to your ideas and prioritise your ideas?

The key to helping people to embrace change in your organisation is to make the shift from telling people what to do to asking questions.

One of the best resources that will help you immediately shift from telling to asking is The Coaching Habit by Michael Bungay Stanier.

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We’ve shared some interesting thoughts, ideas, and experiences around the challenges that marketers are having in their role.

What I’ve found frustrating in these discussions is the lack of leadership engagement.

It’s clear that in many organisations leaders do not truly understand the marketing function, and as a result, their expectations are too high or they undervalue the marketing team. This leads to a lack of job satisfaction for marketers and feeling like their work lacks impact and purpose.

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If I were to create a series of videos for you that was aimed at the leadership in your organisation, and you wanted me to say something on your behalf in order for you to have more impact and do more work with purpose, what do we need to be talking about to make that happen?

I’d love for you to jump into the comments section with answers and thoughts around these questions:

1. Over the past 12 months, what has been the biggest challenge you have overcome in your role, and how did you overcome it?

2. Looking forward to the rest of the year, what do you feel is going to be your biggest challenge that will hold you back from growing both professionally and personally?

3. What conversations do we need to be having with the leadership in your organisation?

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Did you know, compared to all other business functions, the marketing department has the highest rate of staff turnover?

Why do you think that is?

Whether you are a leader with marketing reports, or you are thinking about developing the marketing function in your company, or you are a marketer…this is an interesting question to ask yourself and your team.

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What do you think is more important…marketing or sales?

Is it possible for an In-House Marketer to have a direct impact on the sales and revenue? Yes, it is 🙂

Especially if we understand and accept that on average 70% of the buying decision is made online before a customer contacts you for the first time.

Marketers and sales teams need to align and work closely together to: – tackle prospective customer’s questions and sales objections before they contact your company. – encourage more qualified leads and better customers. – deeply understand customers to market effectively.