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FREE public content marketing workshops in Scotland

How to communicate effectively with the digital consumer

At this workshop you will learn exactly what type of content you need to create to have the greatest impact on business growth for your company.

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Read the latest teachings from the CMA blog...

To get buy-in stop telling people what to do

A major barrier to progress for all in-house marketers is getting buy-in.

What do you need to do to get people in your organisation to listen to your ideas, buy-in to your ideas and prioritise your ideas?

The key to helping people to embrace change in your organisation is to make the shift from telling people what to do to asking questions.

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Leaders aren’t doing enough to support marketers

We’ve shared some interesting thoughts, ideas, and experiences around the challenges that marketers are having in their role.

What I’ve found frustrating in these discussions is the lack of leadership engagement.

It’s clear that in many organisations leaders do not truly understand the marketing function, and as a result, their expectations are too high or they undervalue the marketing team.

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Marketers: What conversations do you need to be having with your boss?

If I were to create a series of videos for you that was aimed at the leadership in your organisation, and you wanted me to say something on your behalf in order for you to have more impact and do more work with purpose, what do we need to be talking about to make that happen?

I have some questions for you 🙂

Continue reading…

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Your guide to creating blog articles that get real results...

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