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FREE public content marketing workshops in Scotland

How to communicate effectively with the digital consumer

At this workshop you will learn exactly what type of content you need to create to have the greatest impact on business growth for your company.

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Our most recent articles

Read the latest teachings from the CMA blog...

Leaders aren’t doing enough to support marketers

We’ve shared some interesting thoughts, ideas, and experiences around the challenges that marketers are having in their role.

What I’ve found frustrating in these discussions is the lack of leadership engagement.

It’s clear that in many organisations leaders do not truly understand the marketing function, and as a result, their expectations are too high or they undervalue the marketing team.

Continue reading…

Marketers: What conversations do you need to be having with your boss?

If I were to create a series of videos for you that was aimed at the leadership in your organisation, and you wanted me to say something on your behalf in order for you to have more impact and do more work with purpose, what do we need to be talking about to make that happen?

I have some questions for you 🙂

Continue reading…
marketers leave jobs

Why do marketers keep leaving their job?

Did you know, compared to all other business functions, the marketing department has the highest rate of staff turnover?

Why do you think that is?

Whether you are a leader with marketing reports, or you ar thinking about developing the marketing function in your company, or you are a marketer…this is an interesting question to ask yourself and your team.

Continue reading…

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Book: Your Guide to Creating Blog Articles That Get Real Results

Your guide to creating blog articles that get real results...

23 questions to guide you to creating your best blog articles every single time