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FREE public content marketing workshops in Scotland

How to communicate effectively with the digital consumer

At this workshop you will learn exactly what type of content you need to create to have the greatest impact on business growth for your company.

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Our most recent articles

Read the latest teachings from the CMA blog...

What’s more important…marketing or sales?

What do you think is more important…marketing or sales?

Is it possible for an In-House Marketer to have a direct impact on the sales and revenue?

Yes, it is 🙂

Especially if we understand and accept that on average 70% of the buying decision is made online before a customer contacts you for the first time.

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What it takes to be a great marketer in 2019

Marketing is perhaps the fastest changing industry in business today, and as a marketer you don’t have any room for being lazy with your learning.

So it all comes down to you to make the mindset shift from a directed learner to a self-directed learning.

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Marketing Leadership: Why in-house marketers must embrace leadership

In-house marketers often feel alone and isolated working in their own department. Your colleagues don’t really understand what you do, which can lead to feeling like your work is overlooked and undervalued.

There’s nothing you want more than to do work that has meaning, impact and purpose.

So, the question you have to ask yourself here is: who’s responsibility is it to change their perceptions?

Continue reading…

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Book: Your Guide to Creating Blog Articles That Get Real Results

Your guide to creating blog articles that get real results...

23 questions to guide you to creating your best blog articles every single time

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