The Content Marketing Membership Community

What is the Content Marketing Academy Membership Community?

An exclusive membership community managed by the Content Marketing Academy and facilitated by Chris Marr, the Founder and Director.

Our mission is to:

  • Fast track you to unlocking you content marketing potential
  • Bring great business people together who have the desire to grow and develop their business
  • Curate the best resources for success with content marketing
  • Uncover new ideas to grow and develop your business
  • Help business people just like you to stay ahead of the game

Want exclusive access to the CMA Membership Community?

(Why is there a waiting list?)

Here’s why you should join us…

It’s important that when you join as a member of any community that you quickly feel welcome as a member of the community and that you also understand where you can quickly gain value.

Here are 5 examples of communities that people are typically familiar with:

  1. BNI – A business networking community where everyone has a shared objective
  2. Weight watchers – A health and wellness community where everyone has a shared behaviour
  3. Avon – A network marketing community where everyone has the same intention
  4. University or College – An alumni community where everyone has a common shared identity
  5. Rotary International – A charitable community where everyone has a shared purpose

Being an employee in an organisation where everyone has the same objective, or identifying with a political party where everyone has the same point of view are also common examples of communities.

What’s interesting about these examples is that it’s not so much the ‘content’ that you receive as part of your membership (although this is important), but rather the community of which you are part of.

Perhaps it’s something to do with being around like minded people with a shared philosophy, or being part of something bigger than yourself, or being able to identify as having something in common with others, or feeling an emotional or strong connection with a community?

Regardless, it’s human nature to have a need or desire to seek a community that you enjoy being a part of and where you can find peer support, recognition and acknowledgment. We’re social animals!

Click here if you need help to convince your boss that you should join the CMA Membership Community (new tab)

Here’s what Julie said about being a CMA Member…

Want exclusive access to the CMA Membership Community?

6 reasons why you should join the CMA Membership community

1. A support network

Setting up, running, growing and building your own business is hard. I don’t think there’s anyone that would tell you any different. It can be quite a lonely place too, and you will need support a lot of the time.

That support could be to have the facility to bounce ideas around, or to vent your frustrations, or to ask for help and advice when you need it the most.

You need to be around people you can trust, who truly care, who will listen and support you.

2. Inspiration and motivation

When you are running your own business it’s entirely possible to have a bad day and a good day all in the same day, and it’s important to have a great source of inspiration and motivation.

This source can come from being a part of others’ achievements and seeing other people grow, or it can be from helping others’ to get over a challenge or frustration in their business.

When other people share their stories it can really motivate you and lift you up.

You need to be around people that inspire and motivate you.

3. New ideas

I like the saying “you’re either green and growing, or ripening and rotting” and personally I find value in a membership organisation where I can learn something new, or at least get new ideas to build on.

This doesn’t necessarily have to come from content provided by the organisation, which can be really valuable, but perhaps there’s more value in the conversations and the sharing or discussion of ideas and concepts within the community.

A membership organisation that facilitates conversation between the members is hugely valuable and helpful – and this could be both online and offline through forums events and live calls.

You need to be around people that help you create new ideas – ideas are currency in the 21st century.

4. Challenge your thinking

Occasionally we need to be called out on our BS & sometimes we can’t see the wood for the trees when we are so close to our business.

A trusted group of honest business people are there to support you, and sometimes that means telling you something you need to hear, but may not necessarily want to hear. But that’s how we grow and develop our thinking and get better at what we do.

People that want to see you do well aren’t people that are always going to agree with you. In fact, if you surround yourself with people that always agree with you you won’t really grow at all.

You need to be around people that challenge your thinking.

5. Accountability

When you’re the boss you get to decide what you do and when you do it. That’s great, but it’s not always for the best. Sometimes you need a kick in the butt and some level of accountability to make sure you do the things you said you were going to do.

Forming a trusted relationship with accountability partners can be a great solution – it works well for most. This small peer group will help you to achieve your goals and ensure you do the things you said you were going to do.

There’s nothing better than a little bit of peer pressure to get something done.

You need to be around people that push you and encourage you to do your best.

6. Access to expertise

In business you will come up against problems and challenges, and you will be seeking help and advice from time to time. In a well curated and facilitated membership organisation there will be people that have likely come across and solved the problems you are having, and you can tap into that expertise.

In general, when you are joining a membership organisation you have to make sure you are getting real business value from it.

For most that means that making sure you can learn and grow so that your business will benefit in the long run.

You need to be around people that have a different sets of skills an expertise than you do.

Here’s what Cara said about being a CMA Member…

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The power of community

You are the average of the five people you spend the most time with” – Jim Rohn

Jim Rohn is absolutely one of my go-to philosophers, and the quote above is perhaps my favourite and the one that has had the biggest impact on my life and business.

I truly believe that the people you hang around dictates almost everything you do in life.

I have spent years travelling all over the UK and skyping with people all over the world so I can get around and learn from the best people. I know how much of an impact it has had on my progress and I believe that the people you hang around affects:

Chris Marr

Chris Marr: Founder & Director

  • the goals and challenges you set
  • the way you feel about yourself
  • your mindset and philosophy
  • your behaviour
  • the progress you make and,
  • your performance

Now, it’s important that you don’t take the quote literally. We all hang around more that five people in our lives, but it is really important, in fact it’s crucial, to take a step back and analyse who you spend the majority of your time with.

You’ve probably noticed how you change and adapt to your environment and the people around you. I notice it a lot more now than I used to, and I’m much more aware and conscious of who I spend the majority of my time with based on the behaviour and personality of people.

The fact is that there are people who are anchors – those who drag you down – and people who are engines – those who really get you fired up and accelerate your growth and development. I certainly know who I’d rather be around for the majority of my time.

If you are a business owner and really keen to grow a successful and sustainable business, then you should really focus on getting around like minded people that will positively challenge you and help and support you in your journey.


Who should join?

We facilitate and bring together like minded people who are not only passionate about growing their business, but also passionate about helping others.

We asked our members to describe the type of people that should be part of the Membership Community, and this is what they said:

  • People who will support and help me
  • People who will listen more than talk
  • People who will challenge me
  • People who will make me accountable
  • People who are intuitive and understand business
  • People who you feel you can share your thoughts and ideas with
  • People who will inspire and motivate me
  • People with a positive personality
  • People with a sense of humour

I know that it seems like a ‘wish list’, but there are people out there that can tick all of these boxes. In fact, do you think you fit this specification? Would you like to be part of a community of people just like this?

Well, this is exactly the type of people that are part of our Content Marketing Academy Membership Community.

Here’s what Pam said about being a CMA Member…

Want exclusive access to the CMA Membership Community?


What’s included?

The CMA Community (Forum)

An exclusive forum where you can communicate openly and privately with your Masterclass peers about all topics related to content marketing, social and business.

The forum is facilitated via Slack, so if you already have a Slack account this will be good news for you. If you don’t already have a Slack account, this is also good news for you. :o)

CMA Membership Community

The Content Portal

A growing repository of content marketing knowledge and information, which includes:

  • Webinars and calls with expert content marketing speakers like Jay Baer, Joe Pulizzi, Ann Handley, Mark Schaefer and a whole lot more
  • Content marketing modules and seminars to guide you through the principles of content marketing
  • Step-by-step content marketing strategy development to help you plan your strategy
  • Additional content marketing resources to help you pull it all together

Chris will be continually adding content to the portal with more content being added on a weekly and monthly basis.

Exclusive content from…

CMA Membership Community Content

CMA Membership Community Content

CMA Membership Community Content

Monthly Private Membership Webinar

Chris will host a live webinar and call to provide you with additional knowledge and wisdom from a different perspective.

This is your opportunity to have your questions answered by Chris and his expert guests.

It’s always good to hear from people with tried and tested experience and results as it gives us the perseverance to keep going.

These calls are recorded and added to the content portal for future reference.

The Content Success Formula (CSF)

Marcus Sheridan – the legend that is, has entrusted his Content Success Formula with us, the CMA. He’s expecting big things. He’s a tough guy to please. The bar is high!

The Content Success Formula will put an end to your half-arsed content marketing attempts, it will quash the non-committal and it will give you the kick-in-the-butt you need.

There are over 60 video lessons alone with the course. That’s a lot. We’re talking many hours of learning—stuff that your entire team of current and future employees will be able to use for training, content marketing education, etc.

But it’s not just “watching.” Where things get unique is that every section has templates and homework for you to actually apply what you’re hearing and seeing. That’s a BIG deal, because we’re talking about application—which is the only way something like this can have a dramatic impact on your business.

In our coaching sessions, we’re going to go over your homework together. Furthermore, you’re going to have access to me (Chris Marr) to address your specific questions as you go.

The CSF coaching programme is exclusive to the CMA Membership Community and normally retails at £597+VAT. You get full access to this programme when you join CMA an no additional cost. Find out more about CSF here.

Weekly Updates

Every week on Thursday at 9:30am Chris hosts a live interactive call with the membership community as a way of updating everyone on new members joining, new content, and topical conversations taking place in the forums.

Chris and his team also add new content to help you with your business and marketing on a weekly basis.

Additional Member Benefits

  • Introductory private 1-2-1 call wth Chris Marr (30 min call)
  • Mastermind and accountability facilitation
  • Access to exclusive online and offline events
  • Discounted access to events
  • VIP at events

A behind the scenes look at what to expect when you join…

In this video I take you through a whistle stop tour of what to expect when you sign up as a CMA Member.

I give you an insight in how we facilitate discussion in the community in the community, which is facilitated by Slack.

I also showcase how we deliver fresh content on a weekly basis via our content portal.


Want exclusive access to the CMA Membership Community?


What our members are saying about the CMA Membership Community…

I’m a huge fan of the Masterclass. It's a really close knit community, with everyone striving to help each other. The resources that Chris have made are also fantastic.

One example being...I’m currently creating an email course and Chris has created a video, outlining all the steps he took in making his one.

I’ve been able to see what worked for him and apply that to my own course.

The thing I like the most about the private community is that it is genuinely helpful. Even if you haven't met the members in person, it's a true definition of community.

We're all sharing an interest in improving ourselves and our businesses, and we all share the attitude that it's important to help others.

It's a great way of gaining access to real, relatable experiences - and because the members come from a wide spread of sectors, there's answers to just about every problem imaginable!

I met Chris for the first time at The Content Marketing Academy Conference in early September. The event transformed my business, almost immediately. Less than a week after the event I joined the Content Masterclass, a paid-for community that Chris has created.

I’ve had so much support and great advice from the community and the content that Chris has created and curated, has really helped me develop get the clarity I needed for my business. What makes the Content Marketing Academy genuinely unique though is Chris.

Chris cares about every member of his community. He’s answered the many questions I’ve thrown his way quickly and in great detail. As well as being an educator on the finer points of Content Marketing, he has an innate ability to make you feel motivated and inspired.

The CMA Masterclass community is the first online professional subscription community I have joined.

The community offers great value with regular content dropped in by Chris to help us move forward with our marketing and provide topics for discussion, as well as month Q&A calls and curated content from some of the greatest business thought leaders.

The real key to the success of the group, for me, is the interactions with other business owners who face similar challenges and together we help each to progress, either by bouncing ideas of each other before implementing or when stuck at a point we can't move on from.

It's a friendly group and it's good to have a support network when so many of us are solely running businesses, or are the only marketers in a team.

I was never in any doubt as to whether the Content Marketing Masterclass would help me. I have worked closely with Chris before with great success. However, I didn't realise quite how dramatic the impact would be!

Each month I sit in awe as inspiring guest speakers from both the UK and the USA give us invaluable advice and hot-off-the-press content marketing information and ideas. I leave feeling totally fired up and ready to implement as much as I can!

Sitting in a room with like-minded people at different stages of their content marketing journey is a very powerful thing. We share our thoughts, our successes and our challenges. But, most importantly, we share our content marketing goals and we hold ourselves and each other accountable in as supportive a way as possible.

Because of this class and the way in which Chris plans it and facilitates it, I have made more progress with my marketing in the last four months than I have made in the last four years. Hands down this is the best investment and the best value for money I have had since starting my business.

For me, the biggest part of the private community as a whole, and more specifically here in Slack is the ability to have others help you with CM related issues quickly.

Unlike a forum, Slack has more personality about it and it is easier to discuss ideas quickly and as a result you achieve goals quicker.


Want exclusive access to the CMA Membership Community?


Frequently Asked Questions

How much does it cost to be a member?

A single CMA Membership is £499+VAT per year.

Is there a monthly option

Nope, annual only. You see, content marketing success isn’t achieved in a month, it takes commitment. We want to work with people that are committed to being successful.

It seems like a lot of money...

Compared to £500-£1000+VAT per day consulting? Let’s move on shall we… 

Why is there a waiting list?

I’m glad you asked, I wrote this page about that.

Is there a minimum contract length?

The only option is annual membership, therefore the minimum length of membership is 1 year.

If it's so valuable, how come it's only a little over £1 per day?

 This online model allows us to be as efficient as possible, but also very effective in delivering value to you. This means we can keep the costs low and make it as affordable as possible.

How are payments processed?

 All payments are processed online using Stripe (similar but better than PayPal). It’s completely secure and you will be issued with a VAT/TAX invoice every single year that you are a member. 

How much time do I need to dedicate to this?

 This question comes up a lot. In short, you get out what you put in. If you only dip in once a week to ask a few questions, you will get less from it than someone who uses it more frequently. That being said, if you only have a little time to dip in to the resources and forums you will still get a lot of value from it. The peer group is very active and supportive.

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