You’ve just returned to the office excited and hot off the back of CMA Live, and you’d like to ‘keep the spirit alive’ by joining the CMA Membership Community.
However, you just blown almost all your budget on tickets, travel and accommodation for the conference.
How will you convince your boss that using the last of your budget to join the CMA Membership Community is going to be worth it?
As a ‘boss’ myself, I can appreciate the need for a business case for spending any money.
So with this in mind, here are 9 reasons why joining the CMA Membership will be worth the money and benefit both the organisation and the employee.
How to use this article
There are a few ways you can use the information in this article:
- Send the whole article to your boss, which will likely go unread!
- Copy and paste the parts you feel are most relevant, and then craft it into an email. Here’s an example email:
I have a small amount remaining in my conference/learning budget for 2016.
I feel a good use of this is to put it towards a one-year membership in the Content Marketing Academy Membership Community. They hold a weekly virtual gathering to discuss content marketing, social media, and business growth trends which will help me stay abreast of the latest in the industry.
Marketing is by far the fastest changing landscape in business today and I don’t want sit back wait for things to change before we know about it. I want to continue to learn and be the best I can at my job.
The community includes about 80 content marketing professionals from around the world, and includes content from Mark W. Schaefer, Ann Handley, Marcus Sheridan, Jay Baer, Amy Schmittauer, and Joe Pulizzi.
The one-year membership would cost £399+VAT. I really want to maintain and build on my content marketing expertise and think this is a good way to do that.
What do you think?
Here’s what Dani said about convincing her boss…
CMA is an excellent resource for practical information on how to create and apply a successful content marketing strategy.
It is very comforting that there is a whole community of people from different industries grappling and overcoming challenges that we face day to day, and that collective knowledge is very powerful.
Being a specialist can be a lonely role, but if you know that there are others out there to tap into, it can make your work a whole lot more fun and a whole lot easier. I
t’s a great resource for learning, for having questions answered and for sharing knowledge – and really having the opportunity to learn how to make a difference using content.
Dani Bergman – Communications Manager, Allan Gray
9 reasons why you should join the CMA Membership Community
1. Stay abreast of content marketing, social media, and business growth trends
Marketing is by far the fastest changing landscape in business today. As business leaders and marketers it’s our job to make sure we put ourselves in an advantageous position.
We can’t be lazy, we have to put in the effort if we want to remain relevant.
A large part of the role of a community is to curate, share and discuss new trends, advances in content and social, and stay ahead of the curve.
The ability to tap into a community of over 80 peers (and growing) from all different industries and sectors, brings with it diverse and valuable access to ideas, thoughts and discussions.
2. Get around like-minded people with the same purpose and objective
Just like every membership organisation you can think of – from BNI to Weight Watchers – every member has a common purpose or objective.
For the CMA Membership Community the bigger picture is to help everyone perform to the best of their ability in order to grow the business and organisation. This includes things like:
- Developing and collaborating on content marketing strategies
- Sharing knowledge and resources
- Reading and recommending business and marketing books
- Feeding back on content and marketing strategies
- Innovating and sharing ideas
- Challenging thinking and ideas
- Connecting great people to one another
- Over coming challenges as a community
As you can see, it’s not just about the technical aspects of marketing, but about learning, development, and mindset.
3. Create new ideas from a different perspective
As part of the community you will see what others are working on, the challenges they are overcoming and the content they are publishing.
Having access to a group of practitioners out-with the organisation will inspire new thoughts and ideas, which will be from a completely different perspective than those from within the organisation.
4. A neutral feedback loop
There’s great value in receiving feedback from people that are not part of your organisation. You can tap into the community as a neutral source of opinion and feedback.
5. Exclusive access to world leading content marketing, social media and business growth experts
A large part of our role here at CMA is to seek out and curate the best educational content, and share it with the CMA Community.
We have exclusive content from some the most important business leaders including:
- Mark Schaefer
- Ann Handley
- Marcus Sheridan
- Jay Baer
- Amy Schmittauer
- Joe Pulizzi
…and many many more.
6. Continued Personal Development (CPD)
CPD is an important part of any progressive organisations’ development and growth plans.
In some cases it may be an organisational requirement for your team to maintain a certain number of hours of CPD across the year.
As a boss you will be seeking to find ways for your team to train and develop themselves in the most effective and efficient methods. Online learning is certinaly one of the most popular options.
Personal development leads to business development, and a much greater contribution to the overall growth of the organisation.
7. Network growth
For all people in business today one of the most effective activities is growing and building their network.
The CMA Membership Community is a group of peers from all over the world that you will build relationships with, and may even create friendships with.
The value that this can create for individuals and organisations is incredible.
8. Low cost
The current price of the CMA Membership is £399+VAT annually (May 2017).
That’s a little more that £1 per day – you can’t even get a crappy cup of coffee for that price!
One-off training courses can cost £1000s, and the CMA Membership is a 24/7/365 community for learning and developing.
- Would it be worth £399+VAT to know exactly what to work on and see it done?
- Would it be worth £399+VAT to be part of leading the way with marketing practices?
- Would it be worth £399+VAT to have direct access to a growing community of marketers and business leaders?
9. Access to Chris Marr
You also get direct access to me and my team.
As mentioned, it’s my job to facilitate, curate and teach.
Here’s a snippet of my bio, and you can click here to find out more.
Chris Marr is a teacher and student of content marketing. He’s the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organisation of its type.
Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.
Here’s what Linda said about convincing her boss…
Well, firstly, I said to my boss when he hired me that if he was willing to spend the equivalent of my salary on employing someone to take care of content for him then it makes sense to ensure that they are up to date with the current trends in content marketing, because it moves so quickly – and also because this was a new venture for the company. Another £400 is nothing when you look at it as a way to get the best out of the money you’ve spent on a content creator in the first place.
Secondly, I’d echo what Dani said about it being lonely as the only person doing your job (even in a bigger company with colleagues doing other stuff). Ideas can’t exist in a vacuum, you’ve got to be able to bounce them off people and ideally that’s people who do similar jobs, know what they’re talking about and can help you develop your content strategy and support you, practically and emotionally, in reaching your goals. Which is just one of the many benefits of the CMA community.
Thirdly I think I’d show him some of the businesses that are killing it right now thanks to the content marketing academy – Gillies and Mackay, Ashton McGill – and see if I could give them some stats (social proof for the win) about the return on investment from blogging. Cara’s (Gillies and Mackay) ROI is crazy good.
And lastly, I’d show him some of the books written by authors that have talked at the CMA conference (social proof) because it demonstrates that CMA is giving quality advice – aside from the keynotes at the conference, these people are also giving their expertise additionally to the CMA and so members are getting access to stuff that’s exclusive and goes into the slack group and the portal, there is access to so many resources as well as the support from business people….not to mention the networking that is going on in there. We’ve had at least two clients join us off the back of just random chats I’ve had with people in the CMA! (So that’s a fair old return on £400!)
Linda Isles – Content Producer, Blue2 Digital
After taking the time to think about this, write this article and ask the current members of the community who are part of larger teams, the CMA Membership seems like incredible value.
If you are looking for a progressive and growing learning resource that you can provide access to for your marketing team, this is it.
Get your team signed up today and you can rest assured that they are in good company 🙂