Sending Better Email – Email Marketing Coaching & Consultancy

Would you like to improve your email marketing communication?

Do you know someone that doesn’t have an email address? If you do, it’s probably only one or two people – maybe your parents or grandparents?

I don’t know a single person without an email address. At the time of writing this you still need an email address to subscribe and sign up for almost everything on the Internet.

The reason I ask is because you may be questioning the importance of email communication and marketing these days, especially with all the spam in our email inboxes.

I can assure you that email remains a very important way to communicate. In fact, email is perhaps the most overlooked form of communication for engaging with your audience and potential customers.

Introducing email marketing

There’s a big difference between sending normal email via your email client like Outlook or Gmail, and sending a professional looking email through an email marketing application.

There are a huge number of business benefits to using an email marketing platform, and if you are not yet using an email application to send professional looking emails to your audience, then I highly recommend that you change this today.

With applications like ConvertKit (which is my preferred platform) out there on the market you can now send fully customised and branded emails to your audience at the click of a mouse.

You can do things like:

  • Send branded emails
  • Schedule emails in advance
  • Quickly send emails to a segment your audience
  • Track and measure the effectiveness of your email marketing
  • Ensure your audience get direct access to your best content
  • Be a more effective communicator through email automation and workflows

Not only that, email marketing is relatively inexpensive when compared to other forms of marketing.

If you would like to maximise email marketing for your business then perhaps you would benefit from 1-2-1 guidance and consulting and fast track to developing an email marketing system for your business.

Related content: 

Module 1 – Getting started with email marketing

The purpose of this module is to help you understand how your email marketing application works and how you will use it in your business.

By the end of this session you will be able to create an email campaign and send it to your list.

This session is ideal for business owners and team members.

Included in this module:

  • A full tour of the email marketing application
  • How to upload data
  • How to create lists
  • How to use groups and segments
  • How to correctly organise customer data
  • How to create email campaigns and broadcasts
  • Exploring customisation
  • Exploring reporting
  • A discussion on how your business will use the email application

Full price for Module 1 – from £397+VAT (based on a 4 hour 1-2-1 consultancy session)

Email to book your training session.

If you would like to involve your whole team please contact us directly to discuss.

Module 2 – Implementing email marketing in your business

The purpose of this module is to provide you with additional help and assistance to get your email marketing fully operational and integrated into your business.

In most cases, the first module will be enough, but here are the reasons you may want to invest in this secondary module:

  1. You would like to develop your email marketing strategy and explore advanced tactics for effective email marketing
  2. You may have a large amount of customer data and you are unsure how to organisae it effectively for effective communications
  3. You would like us to help you get your templates and initial newsletters all ready for sending out
  4. You may be delegating this task to a member of your team and you would like us to support your team in the implementation

Included in this module

  • Strategy and planning
  • Organising and uploading data
  • Creating custom templates
  • Getting email marketing fully operational in your business
  • Exploring automation and scheduling
  • Advanced reporting
  • Help the team put together their plan of action for using Mailchimp

Full price for Module 2 – £497+VAT (based on a 5 hour 1-2-1 consultancy session)

Email to book your training session.

If you would like to involve your whole team please contact us directly to discuss.

15% discount on consultancy – If you book both sessions in advance you will receive a 15% discount on the total investment. Normal price is £894+VAT, and you will pay only £759+VAT

Here’s what our clients are saying:

Cara Mackay – Managing Director, Gillies & Mackay

My business is seasonal; I need to ensure that when the weather is typically awful my people are still thinking about their gardens and more specifically what to put in them.

My business was established in 1989. We had over 1500 email addresses to talk to in the beginning but how to start that conversation, how to facilitate it, was something I really was struggling with. Chris had the answers. After a quick introduction about what I was trying to achieve it became apparent a one to one session was required.

Chris talked me through the cleansing process. I collated my people into 3 categories namely; previous, potential and suppliers, all as equally important but with different needs.

Chris showed me how to create a friendly, authentic and appealing email which related to all three but with my main objective at the core. We set up a MailChimp account and created the perfect template to send to everyone.

For a mornings work the response was phenomenal. Within 8 hours I had made over £8000.00 of sales directly from that one email.

Chris taught me so much about how to segment my list, create an actionable email and measure my results.

I have since created several campaigns; some sales orientated but my favourite being the recommendation request, whereby I emailed my previous customer list asking for love.

My best response from that particular campaign was a £6000.00 order AND a recommendation.

The possibilities of email are very much the foundations of your content marketing journey. The trust that your people bestow in you is already there, showing them you’re thinking of them only accentuates their desire to; do business again, recommend you to their friends or simply continue you advocate what you do.

I very much look forward to working with Chris and his team again, knowing full well the investment is vital to my success.