Over the past year we have grown a community of 100 members. You know it as the Content Marketing Academy, or the CMA for short.
As you can imagine, an idea grows and changes over the course of a year, and what the CMA was a year ago is very different from what it is now.
That’s why I’m writing this essay, and that’s why I’ve been reading, researching and thinking about the future of the CMA over the past few months
I’ve been having lots of interesting conversations with CMA members, and some of the smartest people I know, about:
- How people learn
- Learning organisations
- Self-belief and confidence
…and many other aspects of how groups of people come together and learn.
Right now I have a strong and deep feeling that what is happening with the CMA is huge. I want to get these feelings and ideas into black and white.
I need to figure out what we’ve built so I can understand it better. Through this better understanding I can articulate it more clearly, which will help us to have a conversation about it.
What I know right now is that this community is about much more than just ‘content marketing’. It’s not a ‘middle-of-the-road’ membership community; there’s something else at play.
- What is it that we’re really building here?
- What does the future look like for the CMA?
- What’s your role as a member?
- What’s my role as a facilitator and curator?
- What’s possible for all of us?
My hope is that this essay opens up an interesting conversation and, as a result, we all lean into it and build the future of the CMA.
This is something I feel I want to do, and I have to do. It’s something that massively interests me, and I care passionately about it.
This isn’t a simple collection of thoughts. I’ve spent a disproportionate amount of time debating, arguing, discussing, writing and figuring out what is really happening at the core of the CMA, and why it matters for both you and me, and our future together.
My hope is that you will take the time to read this, think about what I’ve written and let me know how you feel about it.
Thanks for taking the time, and I look forward to hearing your thoughts.
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