Regardless of the reason you started your business, we all fundamentally want the same thing. We want to grow our businesses.
You want more potential customers. More calls, more contacts and ultimately more paying customers.
Somewhere along your journey you’ve probably heard people talking about finding a niche. Turning away customers when you want to grow your business? That would be madness wouldn’t it?!
In this guest article, Karen Reyburn, Owner and Managing Director of The Profitable Firm, addresses this number one fear of pursuing a niche.
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