We are very excited to announce that we have just signed an agreement for Marcus Sheridan to come over to Scotland as our keynote speaker at The Content Marketing Academy 2015.

This is a very exciting moment for marketing in Scotland and Marcus’ first trip to Scotland, which he is also VERY excited about.

Marcus and I have been chatting on and off for about a year now and it’s been a personal goal of mine to attend one of his conferences in the US. However, I thought “why not get him over to see us in Scotland instead!?”

You may already know Marcus, and I hope you do. However, if you’d like to find out a little more about Marcus and get to know him, please take the time to check out the resources in this article.

Getting started with Marcus Sheridan

An introduction

Marcus Sheridan

Who would have known that a “Pool Guy” from Virginia, USA, could reach such incredible heights as a motivational and inspirational speaker at marketing and business conferences around the world.

Marcus Sheridan began River Pools and Spas in 2001, growing a business with just 15 people, through inbound marketing and a very successful blog, to one of the largest of its kind. Now a silent partner, he travels the globe, teaching and coaching businesses on how to capture success through inbound and content marketing.

He’s kind of a big deal – not that he’d ever say that! He’s one of the most humble people I know and he has a great philosophy of business and content marketing.

Marcus also has a really great way of breaking down the marketing buzzwords and jargon and is able to explain things in a really simple way so that people can truly understand the importance of content marketing.

Start here

Start with the following articles, videos and podcasts to get more familiar with Marcus’ story and his philosophy of content marketing.

1. A Revolutionary Marketing Strategy: Answer Customers’ Questions – Click here to read this New York Times news article (Feb 2013)
2. What is content marketing? Marcus Sheridan on episode 19 of The Marketing Academy Podcast with Chris Marr – Click here to listen to the interview
3. Short Video & Article from Marcus – Marcus Sheridan: What is content marketing?
4. Article on Marcus’ eBook – What I learnt about content marketing from Marcus Sheridan
5. A series of short videos with Marcus – Q&A with Marcus Sheridan
6. A breakdown of a conference with Marcus – Six content marketing lessons from Marcus Sheridan at AmeriRap 2014

Connecting with Marcus Sheridan

Make sure you reach out to Marcus and introduce yourself. I’m sure he will be glad to hear from you.

• Twitter – @thesaleslion
• Facebook – /TheSalesLion

eBook – Inbound and Content Marketing Made Easy

Marcus has collated two years of blogs into an easy to read and extremely useful content marketing resource.

Marcus doesn’t use long words or marketing jargon, he tells it like it is and uses real life examples so you respect him and trust that he know what he is talking about. He has been there, done that, and got the t-shirt to prove it.

If you want to fast track yourself into the content marketing space, then Inbound and Content Marketing Made Easy is a must read for you!

Click here to download Inbound and Content Marketing Made Easy by Marcus Sheridan

Podcast – Mad Marketing Podcast

Marcus publishes a new podcast episode every other week or so and it’s very much worth listening to. Marcus answers the questions his audience have sent into him about their content marketing challenges and successes and shares a great deal about his agency and his personal life in general.

Click here to listen and subscribe to the Mad Marketing Podcast with Marcus Sheridan.

Related article – Chris Marr’s top ten content marketing and business podcasts

Podcast – Hubcast Podcast

Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? If so, this podcast is for you as George Thomas and Marcus Sheridan of The Sales Lion are ready to help you take your business to new heights of inbound marketing awesomeness!

Click here to listen and subscribe to the Hubcast Podcast with Marcus Sheridan and George Thomas.

Website & Blog – www.thesaleslion.com

Over at thesaleslion.com Marcus and his team publish articles, podcasts and videos all about what’s happening in content marketing right now. Make sure you subscribe to the website to get all the most recent updates from Marcus so you can stay on top of what’s happening in the content marketing industry.

Videos

I’ve put together a YouTube playlist of Marcus Sherdian videos for you, which I will keep adding to over time. Click here to view on YouTube.

Click here for more videos from Marcus

Meet Marcus Sheridan at TCMA 2015!

I hope you’ve enjoyed this introduction to Marcus Sheridan. You will find this very useful if you are coming to TCMA 2015 and hopefully you will be able to ask better questions and get more from attending TCMA 2015.

Secure your ticket and meet Marcus in Scotland on 4th September 2015.

Click here to book your ticket!

Your Turn

1. If you could ask Marcus a question about content marketing, what would it be?
2. What resource from Marcus have you found the most useful?

Let me know in the comments section below.

Don’t forget to be awesome!

Chris.