Getting started with Marcus Sheridan – The Sales Lion

(Updated December 2016)

Ever since starting my business in 2013, Andy Brown meet up regularly in St Andrews to chew the fat on everything marketing. Andy has supported me in my journey and we now provide support for each other.

Content marketing is always a big theme in our conversations, and as a business, we were getting deeper and deeper into content marketing.

Note – we started off as a business called Learning Everyday, and changed our name to Content Marketing Academy later.

It was around the start of 2014 when Andy Brown introduced me to Marcus Sheridan. We were both starting a podcast and Andy is very well tuned into what’s great, and what’s not.

I immediately took to Marcus, and listened to every single episode of his show. I then went on to read all his blog articles, his eBook and then I interviewed him on my podcast in September 2014.

Our relationship blossomed from there.

For our very first conference – TCMA 2014 – we couldn’t afford an international speaker so Marcus agreed to record a short video to kick things off – more on this below.

We then went on to book him as our Keynote speaker in 2015 and we’re now working very close together on a number of events and projects. Marcus has been over to Scotland in 2015 and 2016, he’ll be back in 2017 and I’m sure we’ll be working together for the foreseeable.

Are you interested in working with Marcus? Click here to find out how, or email

If you’ve never heard of Marcus Sheridan, and you would like to know what all the fuss is about, I’ve put together this ‘getting started guide’ to signpost you to all his work.

If you are interested in content and inbound marketing, speaking and presentations, personal and business development, then you’ll find Marcus to be a source of great inspiration in all these areas.

Getting started with Marcus Sheridan

An introduction

Marcus Sheridan

Marcus Sheridan

Who would have known that a “Pool Guy” from Virginia, USA, could reach such incredible heights as a motivational and inspirational speaker at marketing and business conferences around the world.

Marcus Sheridan began River Pools and Spas in 2001, growing a business with just 15 people, through inbound marketing and a very successful blog, to one of the largest of its kind. Now a silent partner, he travels the globe, teaching and coaching businesses on how to capture success through inbound and content marketing.

He’s kind of a big deal – not that he’d ever say that! He’s one of the most humble people I know and he has a great philosophy of business and content marketing.

Marcus also has a really great way of breaking down the marketing buzzwords and jargon and is able to explain things in a really simple way so that people can truly understand the importance of content marketing.

Getting started with Marcus Sheridan

Start with the following articles, videos and podcasts to get more familiar with Marcus’ story and his philosophy of content marketing.

  1. A Revolutionary Marketing Strategy: Answer Customers’ Questions – Click here to read this New York Times news article (Feb 2013)
  2. What is content marketing? Marcus Sheridan on episode 19 of The Marketing Academy Podcast with Chris Marr – Click here to listen to the interview
  3. Short Video & Article from Marcus – Marcus Sheridan: What is content marketing?
  4. Article on Marcus’ eBook – What I learnt about content marketing from Marcus Sheridan
  5. A series of short videos with Marcus – Q&A with Marcus Sheridan
  6. A breakdown of a conference with Marcus – Six content marketing lessons from Marcus Sheridan at AmeriRap 2014

Connecting with Marcus Sheridan

Make sure you reach out to Marcus and introduce yourself. I’m sure he will be glad to hear from you.

eBook – Inbound and Content Marketing Made Easy

inbound-and-content-marketing-made-easy-largeMarcus has collated everything he knows about being successful with content marketing into an easy to read and extremely useful content marketing resource.

Marcus doesn’t use long words or marketing jargon, he tells it like it is and uses real life examples so you respect him and trust that he know what he is talking about. He has been there, done that, and got the t-shirt to prove it.

If you want to fast track yourself into the content marketing space, then Inbound and Content Marketing Made Easy is a must read for you!

Click here to download Inbound and Content Marketing Made Easy by Marcus Sheridan

Podcast – Mad Marketing Podcast

mad-marketing-podcast-1Marcus publishes a new podcast episode every other week or so and it’s very much worth listening to. Marcus answers the questions his audience have sent into him about their content marketing challenges and successes and shares a great deal about his agency and his personal life in general.

Click here to listen and subscribe to the Mad Marketing Podcast with Marcus Sheridan.

Related content

Podcast – Hubcast Podcast

hubcast-2Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? If so, this podcast is for you as George Thomas and Marcus Sheridan of The Sales Lion are ready to help you take your business to new heights of inbound marketing awesomeness!

Click here to listen and subscribe to the Hubcast Podcast with Marcus Sheridan and George Thomas.

Website & Blog –

Over at Marcus and his team publish articles, podcasts and videos all about what’s happening in content marketing right now. Make sure you subscribe to the website to get all the most recent updates from Marcus so you can stay on top of what’s happening in the content marketing industry.

The Balance Video Series

In 2016 Marcus started his own video series called The Balance. With all the talk of ‘hustle’ and ‘working your face off’, Marcus brings a different dynamic about balancing life, and business and how they can work very well together.

This is a great way to learn more about Marcus and follow his journey.

Click here to view on YouTube.

More videos from Marcus Sheridan

I’ve put together a YouTube playlist of Marcus Sheridan videos for you, which I will keep adding to over time.

Click here to view on YouTube.

Working with Marcus Sheridan in the UK

As mentioned earlier, we work closely with Marcus, and you can click here to find out how you can work with Marcus here in the UK, or email to find out more.

Your Turn

  1. If you could ask Marcus a question about content marketing, what would it be?
  2. What resource from Marcus have you found the most useful?

Let me know in the comments section below.

Don’t forget to be awesome!


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About Chris Marr

Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.