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In episode 48 of The Marketing Academy Podcast Chris Marr gives you a full update on what’s been happening this week including insights into content marketing workshops, an affiliation with the local college, and an amazing chat with Joe Pulizzi.

Covered in this weeks episode:

• An update on this past week in content marketing
• An update on where Learning Everyday and TCMA is going
• A homework follow up – check in and see where you’re at
• IT in business – small chat about what I learned at the University of St Andrews this week
• Discuss the call that I had with Joe Pulizzi last week
• Local SEO and citations

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

Show notes

The Masterclass Programme

“In the 16 years of running my business, Chris’ masterclass has had the biggest impact on my and my direction” – Diane Garriock

Are you interested in joining our Content Marketing Masterclass programme?

Click here to find out more

Local SEO and Citations

Chris mentioned two key articles on the show that will help you understand a little more about the benefits of citations for local SEO

1. Links and Citations for Local Search – The What, Why and How – Click here to find out more
2. Expert Citation Survey 2015 – Click here to find out more

If you are looking for assistance with your local SEO, click here to find out more how we can help you.

allthings updates

• The brand new allthings podcast – click here to listen and subscribe on iTunes
• The brand new allthings website – click here to browse
• The brand new allthings updates – click here to read more

The Content Code – Mark Schaefer

In this episode Chris makes reference to pages 124 – 125 in The Content Code.

I truly believe that Mark Schaefer is one of the smartest marketers that I have had the pleasure of spending time with.

I was a little late to Mark’s content and really only discovered Mark when Social Media Explained was published (highly recommended reading for any business owner).

The content that Mark discusses and shares in The Content Code feels refreshing, exciting and is unlike other content marketing books I’ve read over the past few years (and I’ve read a lot!)

It has firmed up a lot of small ideas I’ve had recently and it’s bringing them all to the fore.

I’m now even more focussed on understanding my Alpha Audience better and investing in the longer term of building a loyal community around my content.

Content marketing is evolving and my gut feeling is that The Content Code is going to play a big part of the future for content marketing.

Business Model Generation

Chris is working with two resourceful books at the moment, which are very much worth while checking out if you are thinking about developing or starting a business.

• Click here to find out more about Business Model Generation
• Click here to find out more about Value Proposition Design

Facebook Groups for Business

We’ve talked a lot about Facebook groups and communities on the show. Social Media Examiner just published this article, which outlines three ways that you can use Facebook groups for business. Facebook groups can allow you to:

1. Network with dedicated fans
2. Support current customers
3. Nurture your customer segments

Marcus Sheridan – what is content marketing?

Even if you’ve watched this video from Marcus already, it’s worth watching again.

Content Marketing Academy – Facebook Community

A drop-in classroom for forward thinking business people and marketers who enjoy discussing and sharing ideas on everything to do with content marketing.

This is a community built around content marketing and a safe place where you can share your ideas and get support from people you can trust.

“The TCMA Facebook group has become invaluable, not just to me, but I know also to the others that I have since invited to join. Friends and also team members here at Allthings always have something to feedback on the happenings within the group. It might be the amazingness of Chris’ beard that week, but thankfully it is usually on some of the valuable content that is being posted by others. It’s a group full of people that are passionate about marketing, what’s not to love about that… Content marketing for sure, but you can also be sure to ask a question honestly about anything marketing related, and usually within minutes have some great feedback from others and their experiences.

It’s a tight knit group of people who started having interacted at Chris Marr’s workshops on Content Marketing, but recently in the last few months, this has expanded into a moderated group where people can invite others that they believe will be interested and add value. By the time TCMA rolls round in September in Edinburgh, I’m really looking forward to meeting a lot of the group in person!” – David Hay, Co-Founder, Allthings

What will you gain from joining this group?

• Inspiration for your own content marketing
• Motivation to create content
• A platform to share your ideas
• Access to people that can help and support you with your questions
• Engagement with other positive and like minded people
• A nice warm fuzzy feeling

Click here to request to join the community