The Content Marketing Companion is a regular feature on the CMA blog. We take a content marketing topic and pull together all the best content on that topic from the Internet. Our aim is to provide you with quick access to great content to help you develop your content marketing skills.
If business blogging is such a tried and tested way to get your message out to your potential customers, why don’t more businesses do it?
I’ve spoken at a few events this past few weeks, and in most cases when I ask “who has a blog for their business?”, it’s 20% of the room at the most that raise their hand.
We find ourselves deep into 2015, yet most people still don’t take advantage of the relatively easy and affordable way to communicate with their potential customers.
We polled our Facebook community and asked “Do you have a blog that you contribute to at least once per week?” This is what they said:
In a recent Marketing Academy Podcast episode I talk about the challenges and the benefits of blogging & why there’s no more excuses! Click here to listen to the show.
Here’s a summary of what I cover:
5 reasons why you aren’t blogging:
5 reasons why you should be blogging:
In the way we normally do for the Content Marketing Companion, we’ve searched the Internet for some of the best content to help you get to grips with how and why you should start a blog.
If you are looking for answers to the questions you have about blogging, or if you are looking for inspiration & motivation to either get started or find your blogging mojo, then this is a great place for you to start!
This useful video and article from Chris Ducker gives a great set up tutorial and 5 reasons why you should start blogging.
Click here to watch the video tutorial.
The amount of content that Mark has put together on blogging is absolutely stunning.
It’s completely worth your time to get wired into these 176+ articles from Mark Schaefer who has one of the most influential content marketing and social media blogs on the Internet.
Click here to familiarise yourself with the best practices for blogging.
“I think of blogging as one of your best possible tools for lead generation, for developing relationships, and for improving your organic search results.” – Chris Brogan
Chris Brogan (one of the most well know bloggers on the planet!) has curated 12 of his own articles to both inform and inspire you to start your own blog.
Click here to read more.
You’ve probably guessed this already, but we’re big fans of Marcus Sheridan. His advice just makes so much sense and everyone in business can get to grips with it. We certainly can’t have a curated article about business blogging without some solid advice from Marcus.
In this article Marcus shares 12 steps to improve your blogging. Here’s a taster:
Click here to dig into the other 7 big steps for blogging success!
In this podcast Chris Ducker sits down with Darren Rowse to talk about everything from keeping blogs lively to the importance of valuable content.
Click here to listen to the podcast episode.
Click here for more amazing bonus blogging resources from Darren Rowse.
In this podcast from Michael Hyatt he discusses the 10 reasons why he believes that a blog is essential for every leader, here are just a few:
Click here to listen to listen to Michael Hyatt.
“One of the most important aspects of building your platform is consistency. But creating great content on a regular basis is time consuming, right? Not if you follow my simple, step-by-step workflow for content creation.”
In this second podcast from Michael Hyatt he talks with Michele Cushatt about how to focus you attention and the importance of consistency over perfection.
Click here to listen to even more from Michael Hyatt.
Let me know what’s on your mind by joining the conversation in the comments section below.
Don’t forget to be awesome!
Chris.
