I know that you’ve probably attended dozens of marketing and sales workshops throughout your tenure in business and your career. You know the drill.
So you might be wondering why you should attend a content marketing workshop.
Since starting my business in 2013 I’ve facilitated dozens of workshops. Most of them my own, and some of them have been run by other companies and organisations.
It’s safe to say that I know a few things about running and facilitating workshops, and perhaps my biggest lessons so far have come from running The Content Marketing Academy 2015.
If you are a marketer, business development manager, entrepreneur or business owner you should be doing everything you can to understand what content marketing is and how it fits in with your business or organisation.
Perhaps the best place to start with content marketing is in a workshop environment.
Are you the right fit for a content marketing workshop?
There are certain types of people that get the most benefit from content marketing workshops. You will get a lot of value if you have:
- an open mind
- a thirst for learning
- a desire to develop your skills
- the determination to be ahead of your competition
- a passion for working with other people
- self motivation
- a natural curiosity
In short, the people that we love working with are what we call ‘self-starters’. They know the importance of continued personal development and developing their knowledge, skills and understanding so they can add more value to their business or organisation.
6 reasons why you should attend a content marketing workshop
1. Learn something new
In 2015 I attended a number of events and seminars and ‘what is content marketing?’ is a question on the tip of everyone’s tongue. The content marketing seminars were by far the most popular.
There is a clear need for content marketing education in the marketplace.
Content marketing is quite new to most people in business, particularly in Scotland. I have no doubt that you will learn something new from attending a content marketing workshop.
In general, this is the main reason why most people attend workshops – to increase your knowledge, skills and the value you can bring to your business and organisation.
Most people know that if they attend a workshop, and they learn at least one thing that adds value to their business, it was a valuable use of their time.
2. Meet other like minded people
A great facilitator will make room for networking and informal friendly conversations. You can get a huge amount of value from workshops by using them as an opportunity to network and make some new connections.
Also, it can be difficult having a conversation with someone else that doesn’t really understand what you are talking about, particularly with content marketing.
So it’s good to know other people that are on the same page as you, who you can have educated discussion about content marketing with.
3. Share your ideas & get feedback
A workshop can be a great (and valid) excuse for getting out of your normal working environment.
It gives you an opportunity to express your own ideas and get immediate feedback from a different group of people. This is particularly useful if you work on your own, or if you are the only person in your team.
If content marketing is new to you and your business then a workshop is good environment for you to explore your ideas and get feedback, which will add value to what you are trying to achieve.
4. Learn from others
Even though a significant amount of the learning and knowledge will be passed on to you from the facilitator, what we find is that a huge amount of value at workshops comes from the discussions in the room with all the delegates.
A great facilitator will encourage discussion for this very reason. Listening to the stories or experiences that others’ share can give you the inspiration and motivation to do something differently or try something new.
In fact, the most important thing you learn might come from the person sitting next to you, which is another reason to make strong connections at workshop events.
During content marketing workshops there’s typically a varied level of experience in the room and some people know more than others about particular topics. This is a unique advantage for working in a workshop environment.
One of the major advantages of attending workshops is that they are very cost effective. They are significantly more affordable than hiring a consultant for a private 1-2-1 session.
For example, a content marketing consultant may cost your organisation between £500 & £1000 per private session, where as you may be able to attend a content marketing workshop for between £100 & £200.
6. Get your questions answered
A workshop is a great forum and a safe place to ask your questions and get them answered, not only by the facilitator but from everyone else in the room.
To ensure you get the most out of your time from attending a content marketing workshop it’s a good idea to write down your questions, challenges and ideas for validation, which will make the most of your valuable time.
A great facilitator will make it feel safe to ask what you might think are silly or stupid questions.
There are a number of factors that influence the quality of a workshop, and the two main aspects from our experience are the people in the room and the facilitation.
With content marketing being quite a new subject to the world of marketing and sales workshops I’m sure that a number of providers will begin to offer them as a service. Attending a content marketing workshop is a great way to get involved in the content marketing space.
When choosing a content marketing workshop my advice is to look for great recommendations and previous experience.
Click here to find out more about CMA content marketing workshops.
- What value do you get from attending workshops?
- What’s the best workshop you’ve ever attended and why?
Let us know what’s on your mind by joining the conversation in the comments section below.