“Regardless of what language you speak, your intent manifests through the word”– Don Miguel Ruiz
Of all the things that can hold us back in our lives, communication is by far the most compelling force. From how we use our words to affect others, to how we misuse our words to affect ourselves.
Every day we use our words to influence the behaviour of others both in the workplace and at home. Communication is our most powerful asset, yet sadly it is underused, underappreciated, and as a result, it’s underdeveloped.
It becomes clear when you look at the learning we do in school and colleges, and the training we do in the workplace. It’s rare to see communication being taught at the deep level that’s required to make a real and lasting difference.
And because of this, great minds, and great ideas, often fall by the wayside—simply because they weren’t presented the right way, in the right light, and with the right end goal. As a result…
- As leaders, we fail to influence our teams and make the impact we desire
- We miss out on career changing opportunities and promotions
- Co-workers fail to help their other team members catch their vision
- …and Family members struggle to reach, understand, and positively influence their loved ones.
“Wise men speak because they have something to say; Fools because they have to say something.”– Plato
It is for this reason we facilitate workshops on achieving true “World Class Communication” (WCC) with a purpose to help you to become the greatest possible communicator you can be:
- In the workplace
- In training sessions
- In client relationships
- In sales conversations, and
- In the Home
Great communication is essentially made up of principles that transcend speaking in front of an audience. This WCC programme is focused on pushing business professionals and executives to improve their ability to communicate, motivate, and inspire in all walks of life.
Introducing Chris Marr – Your teacher on this programme
Chris Marr, founding director of CMA Ltd – the UK’s first Learning Organisation, specifically built to teach Business Owners and Marketers the revolutionary philosophy of “They Ask, You Answer”.
Chris Marr first embarked on his World Class Communication training back in 2016 with his mentor and co-founder Marcus Sheridan. Over the past four years, Chris has studied at an incredibly in-depth level the principles of which WCC is founded upon.
The lessons which Chris now teaches are extended by a further study into Philosophy and Human Behaviour, allowing Chris’s core strategy to navigate through the complexities of the communication landscape we all face.
What is your single biggest challenge with communication?
“Most people do not listen with the intent to understand; they listen with the intent to reply.”– Stephen R. Covey
Can you think of a time recently when your communication skills have let you down?
Could have been at work or at home? In a sales meeting or perhaps a conflict with your partner? Maybe teaching in a workshop or trying to get your teenage daughter to behave in a certain way…?
Perhaps a moment when you felt defensive, or particularly emotional or angry?
If you were to improve your communication skills, what would you like to be better at?
- You know that telling people what to do doesn’t work and you are looking for a more effective way to communicate with your team
- Your colleagues don’t pay attention to your work
- You struggle to get leadership or your team to buy into your ideas
- You want to have more influence over how your team members perform
- When in emotional or difficult conversations you lose confidence and don’t know what to say
- During team meetings and training sessions you say very little because you don’t want to cause upset or conflict
- Your clients and buyers take control of the conversation and you end up doing work that you don’t want to do
- You miss out on sales, and you know it’s because you could be having better sales conversations.
What can you expect from this communication programme?
“The single biggest problem in communication is the illusion that it has taken place.”– George Bernard Shaw
During the programme, you will learn the theory and how to implement 5 core WCC Principles:
- The Vanguard Principle
- The Columbus Principle
- The Law of Three Principle
- The Yes, And… Principle
- The Segments Principle
When you combine these powerful communication principles you will have a set of tools that will change the way you communicate forever. Not only that, your observation skills will develop into a powerfully insightful tool that you can use to hone and craft how you influence human behaviour.
How you will put your new WCC skills and techniques to work?
“The person who is asking the questions is the person that’s in control of the conversation…”– Phil Jones
World Class Communication is 50% learning and 50% practice. There’s always more learning to do to improve your communication skills, and a lot of what you learn will come directly from putting your learning into practice.
Of course, when you develop and change your communication style, it will impact your whole life, not just your working life.
Here are some of the outcomes you can expect:
- Have more meaningful conversations in the workplace. Use your new WCC skills to improve and develop your relationship with your boss and team members.
- Improve the conversations you have with your clients. You’ll have more powerful coaching moments and add more value to your relationship, resulting in longer-term clients.
- Communication is the key to successful organisational leadership. You can use your WCC skills and techniques to influence behaviour in 1:1 coaching sessions, group learning environments and from the stage.
- Get more customers and increase how much your clients spend with you by using your WCC skills to help your buyer sell your product or service to themselves.
- Be more confident in sales conversations and be in the driver’s seat even if your buyers don’t realise it.
- Understand the true power of great questions and learn how to use questions to have better conversations and teaching moments.
- Understand why listening deeply is the key to more effective communication and knowing exactly what to say.
- Whether at home or in the workplace you can use your WCC skillset to help people to change their behaviour and buy into your ideas without conflict.
Furthermore, as you develop and practice your WCC skills I will also urge you to start teaching and sharing your WCC skills to those around you, which is your next level of personal and professional growth.
Should you attend this WCC teaching programme?
“Leadership is not a job title. Leadership is a philosophy. It’s an attitude. It’s a state of mind. It’s a way of operating.”– Robin Sharma
This teaching programme is ideal for you if you feel strongly that developing your communication skills to a world-class level is a clear path to better opportunities for you, and you would like to put yourself into a powerful position to influence the behaviour of the people you work with.
You’ll benefit the most from this programme if you describe yourself as an:
- Organisational Leader (MD/CEO)
- HR Director or Manager
- Marketing Director, Manager or Executive
- Sales Director, Manager or Executive
- Customer Service Manager or Supervisor
- Consultant or Freelancer
- Training facilitator
- Business Coach
What is the programme schedule?
The class dates and times for the August programme are:
- Tuesday 13th August – 09:15 to 10:45 (UK Time)
- Tuesday 27th August – 09:15 to 10:45 (UK Time)
The class dates and times for the November programme are:
- Tuesday 5th November – 09:15 to 10:45 (UK Time)
- Tuesday 19th November – 09:15 to 10:45 (UK Time)
The class will be facilitated online via Zoom and you will receive all the information you need when you sign up and join the programme.
How much does it cost?
Note: There are a maximum of 15 places available on this programme. Enrolment closes at 5pm on Thursday 31st October 2019. Please email firstname.lastname@example.org for assistance
- All calls will be facilitated via Zoom – Two 90 minute group coaching sessions.
- You will have access to our Facebook group for interaction and ongoing support.
- The whole programme will be recorded and available for you to download for reference later.
- There is a digital worksheet for you to download and use as you work through the programme.
- You will receive a digital certificate once you have completed the programme.