What’s happening at CMA…?

There's so much going on here at CMA that it can be hard to keep up. We thought it would be a great idea to keep you up to date right here on our daily 'micro blog'.

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Join CMA Membership from less than Β£5 per month!

We have completely reformed our pricing policy to allow business people of all types and sizes to join CMA.

I recorded a short video about it for you…watch it here πŸ™‚

In short, if you have considered joining CMA in the past, and you’ve not been able to join due to the price, then this an opportunity for you to access our teaching at a price that suits your business.

We want to make CMA as accessible and as inclusive as we can, and we believe that this new pricing structure opens CMA up to more people that want to learn how to grow their business and create world class content that gets results.

Here’s the summary of the new pricing structure:

  • Starting – Β£4.99 per month / Β£49 per year
  • Building – Β£24.99 per month / Β£249 per year
  • Growing – Β£49.99 per month / Β£499 per year
  • Refining – Β£99.99 per month / Β£999 per year

There are a few simple terms that apply to each membership tier, and you can take a closer look at them over on our website.

We’d love to work with you and help you to grow your business, and my hope is that these new pricing options makes that a possibility.



PS If you are a CMA member, please watch this video first

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Marketing Leadership: This is what it takes to be a great marketer in 2019

Marketing is perhaps the fastest changing industry in business today, and as a marketer you don’t have any room for being lazy with your learning.

When we are at college or university, there’s someone to tell us what to study, what books to read and what lectures to attend. However, when leave formal education and start work, things change dramatically.

You don’t have someone telling you what to study anymore, or someone guiding you and helping you to develop your marketing skills.

So it all comes down to you to make the mindset shift from a directed learner to a self-directed learning.

This means reading the blogs, following industry leaders, seeking out the courses and certifications, and figuring out for yourself what you need to study and learn to keep up to date with industry trends and keep your marketing skills fresh.

Jump into the comments section and share with me what you do/read/watch to stay ahead of what’s going on in marketing and keep your skills relevant in 2019 and beyond.

Watch the whole video over on LinkedIn



πŸ₯° Is it possible for you to become your own best friend?

You’ve been taught to accept and rely other people’s perspective from childhood.

When you fell and scratched your knee your parents would comfort you, tell you that you’ll be fine, and eventually you’d accept it and stop crying.

Then at school you relied on the teachers to tell you how well you’re doing.

Then on to a job where you relied on your boss to tell you how well you’re performing.
We rely on external validation to move us forward and to let us know that we are doing the right things.

Today, our ‘social media world’ is FUELLED by external validation. The likes, the comments, the loves…

The problem with external validation is that it motivates and cajoles you to become the person that other people want you to be, rather than becoming the best version of yourself.

Have you ever been taught how to appreciate yourself? I haven’t, and like many people I had to discover the process for myself.

There’s no one single solution to this challenge, and it’s not something that can be solved overnight. However, there are tools available to you that will help you to understand and appreciate you as a person:

  • Journaling
  • Gratitude
  • Awesome logs
  • Wins books
  • Affirmations
  • Meditation
  • Chris has said before that we have to learn to become our own best friend, and these tools will help you on your journey to loving yourself.

    The only person you can truly believe and rely upon to motivate and push you forward is yourself.

    Is it possible for you to be your own cheerleader, your own motivator, your own guide, your own best friend?

    I believe it is, and that you must develop this relationship with yourself if you want to do your best work.

    πŸ₯³ The Wake πŸ₯³

    We made a special announcement today!

    We cancelled CMA Live this year, you can check out why here.

    One of the best things about CMA Live was the chance for the community to gather in one place, have a great time and create amazing memories.

    There’s been a bit of a mourning over CMA Live so we’re organising a big get together on Friday 14th June at the Tigerlily in Edinburgh to celebrate, say our final goodbyes to the event and mark a new era in CMA.

    We’ll also have Ross’s band, the amazing Funk & Disorderly providing the entertainment for us on the night πŸ’–

    You’re welcome to come join us for all the FUN πŸ™Œ

    Ticket’s will be announced soon so keep your eyes peeled πŸ‘€

    Marketing Leadership: Why In-House Marketers must embrace leadership

    In order for you to be successful, others must be successful too. This is something that I feel strongly about, and it’s especially true in companies and organisations.

    We were all born to work together.

    That being said, in-house marketers often feel alone and isolated working in their own department. Your colleagues don’t really understand what you do, which can lead to feeling like your work is overlooked and undervalued.

    There’s nothing you want more than to do work that has meaning, impact and purpose.

    So, the question you have to ask yourself here is: who’s responsibility is it to change their perceptions? Do you wait for other people to change, or do you make the change within yourself?

    I’m sure you already know what the answer is πŸ™‚

    To achieve more success both personally and professionally, a significant percentage of the skills you must develop go beyond the specialist skills of a marketer.

    If you want to have more impact and create more work with purpose, you will have to bring the whole team together. To do that you will need to develop your communication and leadership skills.

    Not only that, the most significant change you can make is to see your position as an in-house marketer as a leadership role.

    You are in the perfect position to bring the whole organisation together.

    All that’s left is you deciding that you want to take on this responsibility.

    Are you ready to embrace your role as a leader in your organisation?

    Watch the full video over on LinkedIn.



    New eBook and Guide coming soon

    Nic and I have been working hard on creating a new eBook and guide for you.

    The purpose of the guide is to help you move from knowing that writing blog articles might be a good idea for your company, to understanding exactly how content marketing leads to sales and exactly how to write and publish world class blog articles that get results.

    It’s a practical guide that takes your from knowing to implementation so that you can start getting better results from your articles.

    We’re hoping to have the final version ready by the end of March 2019, and you’ll be able to download it from our website.

    Keep your eyes peeled πŸ˜‰



    😏 “Yeah, it’s easy for you to say that…”

    “Yeah, it’s easy for you to say that…”

    It can be hard to relate to and take advice from someone who is so far ahead of where you are.

    They can explain it to you, empathise with you, give you the best possible advice, but you just can’t get clear on the first step you need to make.

    It’s like when you read about case studies in business books and all the case studies are big corporations. It’s hard to make it fit with your much smaller enterprise.

    Of course, there is a lot you can learn from those who have had a lot of success. However, there is something much more powerful learning from people that are just one or two steps ahead of you.

    Learning from people you can relate to is what being a member of CMA is all about.

    However, it only works if we share what we are struggling with. If we don’t share, there’s no opportunity for these learning moments to happen.

    I’m talking about sharing the stuff that’s on a deeper level. The things you know you should be doing but for some reason you are holding yourself back from doing them.

    Our hope is that being part of the CMA Community allows you to do that, to not be alone in your thoughts.

    CMA is a safe place to share our fears and vulnerabilities with each other.

    We’re all here to help each other, but we can only help if you share what’s on your mind.

    Open up, don’t hold back.

    Join CMA and let’s work through the challenges together πŸ’™πŸ™

    πŸ’ͺ Tackling the mental challenges holding us back from doing great work

    Today we facilitated our usual weekly coaching calls with our members.

    Over the years we’ve seen an increasing connection between creating content, getting the work done, and the personal mindset challenges that hold us back from doing that work.

    In turn, we’ve been spending a lot of time over the past 6 months studying, researching and discussing the personal mindset and mental challenges to help our customers to overcome them and move forward so they can do their best work.

    Here’s a flavour of the types of discussions we’ve been having:

    – Imposter Syndrome
    – External Validation
    – Perfectionism
    – Self Awareness
    – Digital Detoxing
    – Stoicism
    – Gratitude
    – Energy Management

    We’ve had some amazing conversations and seen some great progress from our members (and even in ourselves). It’s an ongoing challenge but important if we all want to be the best we can be.

    You might be thinking that CMA is a sales and marketing company, and we are, however in order to help people become the best sales people, marketers and communicators, we have to work on these bigger and more important challenges too.

    If you’d like to be a part of this, join us πŸ™‚



    To get Buy-In, In-House Marketers must become teachers

    The latest video for In-House Marketers was published today, and you can watch it on LinkedIn here.

    “Why should I help you? It’s not my job to do any marketing…!”

    As an In-House Marketer, one of the biggest challenges is getting people in your organisation to provide their expertise and assistance to help you create meaningful content.

    How do we get other people to ‘buy-in’ to our ideas and support the marketing efforts for the company?

    What should we be doing as In-House Marketers to not just get the buy-in, but motivate and inspire people to *want* to be a part of our marketing projects?

    Can you recall the last time you we’re told what to do, or lectured by someone in your company? It’s not very motivational, is it? Your people might end up getting involved in your project, but they won’t do it willingly or with a smile on their face.

    To get the level of buy-in you’re looking for we have to become teachers. You must move from telling people what to do, to facilitating discussions with your teams.

    As an In-House Marketer, you are the glue that helps everyone to come together and create more meaningful work.

    Watch the full video on LinkedIn.



    New episodes of the CMA Podcast in March

    Just in case you missed it, I recorded a bunch of new episodes for the CMA Podcast this week.

    On the podcast I typically keep the chat focused on content marketing, sales and business growth topics. Also, they are usually less that 15 minutes long – nice and easy for you to listen to on your commute to work, on a short walk, in the gym or in the bath!

    You can listen to the podcast on all the major platforms:

    Enjoy the show and DFTBA!