What’s happening at CMA…?

There's so much going on here at CMA that it can be hard to keep up. We thought it would be a great idea to keep you up to date right here on our daily 'micro blog'.

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👩‍💻 The Weekly RoundUp – 11th April 2019

Here’s a taster of what we discussed on today’s weekly membership coaching calls 🙂

On the Weekly RoundUp we discussed:

• Taking a mental health break
• What’s been happening in Slack this week

On the 90 Day Challenge call we discussed:

• Expanding on statistics within blogs and what it means for the reader.
• Encouraging behavioural change from the reader.
• Keywords in your URL for blogs.
• Being empathetic with the reader
• Independent customer reviews
• Google snippets: The single best answer – Member showcase from Clare
• Using story in your articles – Member showcase from Kathleen


🤯 The Next CMA Workshop Sold Out!

Thank you to everyone who has booked their place at our next sales and marketing workshop in April.

We can’t wait to meet you all and get stuck in. 💪

If you missed out this time, don’t worry your wee soul.

We have another two FREE workshops coming up this year in Dundee on:

👉 Friday 19th July
👉 Friday 20th September

These places fill up quickly so if you’d like to attend in 2019 book your place here and we’ll see you there.


💡Let your vision be your guide

We tend to get caught up in the day-to-day of things. Busy meeting trying to hit those deadlines that we set for ourselves, deliver the client work on time, thinking about how we’re going to make the next wad of cash for the business.

It can be easy to get lost amongst fighting for survival.

You’re working on something bigger here.

What’s the long-term vision for your business?

Do you have this written down somewhere?

Is it inspiring? Powerful? Compelling?

Does your vision embody your values?

Does it encompass everything you do?

Do you share it with your team? Do they have access to it?

Your vision is the guide that will help you make the right decisions, hire the right people, build your internal culture, attract the right customers. It’s your vision that pulls all the pieces together and flows throughout your business every day, in everything you execute.

Have it written down somewhere where you can access it everyday. Use it as a reminder before you start your work. Look at it at the end of the day to close off the day and finish on a high.

If you don’t have one, now is the time to start pulling it together.

Let your vision be your guide.


Every Friday on Twitter the CMA squad and ourselves take part in the CMA Pay It Forward Friday.

We believe in supporting and celebrating other members content and part of that is sharing their work every Friday on Twitter.

Check out #CMAPIFF and check out the squads incredible work 💙


👨‍💻Weekly RoundUp – 4th April 2019

Check out what we discussed on the weekly calls today with the CMA Squad…

On the Weekly RoundUp call we discussed:

• Being realistic about what’s possible based on the work you are doing to get there and managing your own expectations
• What qualities Google are looking for in our main content which affects rankings.
• What’s been happening in Slack this week.

On the 90 Day Challenge call we discussed:

• Video complimenting blogs
• Video introductions: introducing what will be covered
• Being descriptive and using references to give the reader/viewer a better understanding of your content
• Primary and secondary phrases for keywords
• Using evidence to prove something works e.g. Statistics
• Who the blog is aimed at vs who the blog is ideal for: speaking to the reader.
• Having a common structure throughout blogs


Marketing Leadership Series: An Update…

Back in February we recorded a series of videos that we’re now calling the Marketing Leadership Series.

It’s specifically for in-house marketers and organisational leaders.

We’ve now closed off the first part of this journey after publishing 8 videos over the past few months. Just in case you missed some of them, you can watch them on LinkedIn by following the links below:

These videos have racked up tens of thousands of views on LinkedIn. You can also watch them all on this YouTube playlist.

I’ve also started adding this content to the podcast in parts. Part 1, which is 4 episodes, is now available on the podcast. So, if you prefer to listen, you can find the podcast on the CMA website, iTunes, Spotify, Buzzsprout and Stitcher.

Thank you for all your support in developing these ideas, commenting and sharing the videos and helping me to get more eye balls on these videos.

I’ve also got a new coaching and consulting service specifically for in-house marketers which may be of interest to you. Watch this short video to find out more.

OK…that’s the update, and I’ve got a few more videos coming out in April, so keep an eye out for those.



🙏 Life is equal to the choices we make

Our life is an ongoing series of choices and decisions.

We can’t control everything, but of what we can control, our life is equal to the choices we make.

We make bad choices, and we make good choices…and most of the time I don’t think we truly know the difference between them both.

We just kinda get on with it.

If you think back across your life so far, has anyone ever taught you, trained you or given you framework for making great decisions?

I mean, if our life is equal to the decisions we make we better make damn sure we know how to make decisions, right?

I don’t have an answer for you…yet, but I do know that we need:

🔴Self-Awareness: to understand how you act and behave in the world
🔴Philosophy: to understand your own character and how you see the world
🔴Values: to understand what’s important to you and how you turn up in the world
🔴Purpose: to understand the value you bring to the world and why it matters

If we can work on getting clarity on these four ‘filters’, they will help us to make better decisions, but it’s still not a solid framework (yet).

We have a few questions for you:

👉Looking back, can you identify the good or bad decisions you’ve made? What would you differently?
👉What ‘filters’ or frameworks do you use to help you make better decisions?
👉What have you learned about making better decisions?


👩‍💻FREE Sales and Marketing Workshops

Throughout the year we are hosting FREE Sales and Marketing workshops in Dundee.

At these workshops you will learn exactly what type of content you need to create to have the biggest impact on business growth for your company.

You can find out more about the workshop here.

Our next workshop takes place on Friday 26th April at The Discovery in Dundee. Spaces are limited and they book up quickly.

You can book your place for the next or future workshops here.

See you there ☺️

The outcome doesn’t matter…

You hit publish and you wait for…

  • Traffic
  • Likes
  • Comments
  • Views
  • Subscribers

…some kind of signal that will show you that your work has been worth it.

After all the hard work and effort you’ve put into your project, you let only one small part of the process affect:

  • How you feel
  • How you react
  • The rest of your work
  • The decisions you make

Why do we do this to ourselves?

Allowing something you don’t control – outcome or result – to determine how you feel about your work is insane!

Sure, plan for the outcome you would like, but don’t be surprised if it doesn’t work out the way you want it to.

“The chief task in life is simply this: to identify and separate matters so that I can say clearly to myself which are externals not under my control and which have to do with the choices I actually control”

– Epictetus, Discourses, 2.5.4-5

What do you control?

  • Choices
  • Reactions
  • Behaviour
  • What you say, and…
  • …the effort you put into your work

You don’t do your work just for the outcome, so don’t let the outcome be the most important influence over the work you do, how you do it, or what you do next.

Put it in its place – it’s just a small part of the process and there are much more important factors that determine how you feel about your work.

I published a video on LinkedIn this week and it bombed. It’s one of the best videos I’ve published in the past few months. Yet it hasn’t achieved the results I expected compared to the previous videos I’ve published. Oh well…I’ll turn up next week with a new video anyway.

Here are a few questions to ask yourself about your work that are within your control:

  • Did you do your best work?
  • Did you work hard?
  • Did you enjoy it?
  • Did you follow the process?

Whether the outcome is relatively good or bad, manage it accordingly.



👩‍💻 The Weekly RoundUp

At the end of every month we have an extra coaching call in the membership that compliments our core Content Success Formula course.

This gives members a chance to share their progress and ask any questions that we can discuss to help them move forward with the course.

You can find out more about the Content Success Formula here.

Here’s a taster of what we discussed on the weekly calls today:

The Weekly RoundUp Call

  • The new CMA pricing structure
  • The future of the CMA portal
  • Vision and mission statements
  • What’s been happening in the community this week

The 90 Day Challenge Coaching Call

  • Front loading: Getting to the answer as quickly as possible at the start of your article
  • Being the mirror: Getting the reader to see and feel the problem from the offset
  • Reducing wordage: Getting to the point with our words
  • The structure of an article

The Content Success Formula Coaching Call

  • What Googles job is and what that means for us in the future for our content
  • SERP features (Search Engine Results Page) specifically snippets
  • Upcycling old content
  • Marketing multiple products and services – marketing strategy and campaign marketing
  • Customer Personas
  • Your About Page
  • E-Books