What’s happening at CMA…?

There's so much going on here at CMA that it can be hard to keep up. We thought it would be a great idea to keep you up to date right here on our daily 'micro blog'.

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🤔Why do CMA Members cancel their membership?

There’s no denying we get a little sad when people decide to leave CMA. It’s no easy ride. There’s work to do, there are fears to overcome, it’s going to require your time, there is learning involved.

Before you get stuck into CMA this will give you a good idea of why people leave CMA but more importantly what it takes from you to get the most out of your membership.

Read the blog here.

New podcast series – The Interviews – Volume 3

We’re back with Volume 3 of the interviews!

Another set of cracking CMA members sharing their different journeys in content marketing and how that has helped them grow both professionally and in business.

The interviews are really great to get a feel of what content marketing can do for you when you actually do it. These people have worked hard but always with the goal of helping their prospective customers. That consumer-first mindset has helped them achieve what they have today. It could be you too.

Dig in and be inspired.

👉 Volume 3: The Interviews – An Introduction
👉 Russ Haworth: How content marketing can shape your career in a niche industry
👉 Pete Matthew: Successful content marketers are world-class teachers
👉 Jack O’Brien: Scaling a B2B and B2C business with content marketing
👉 Kenda Macdonald: Why your buyer’s brain craves content


💪 Will you embrace the work?

Deep down I think we all know what it takes to be successful and bring our dreams to life, but for some reason we don’t want to admit it.

It’s not always going to be fun, exciting, and full of passion. Sometimes it’s just work. A process.

You turn up each day to do the work that you know you need to do to grow your business.

That video series you need to film, the blogs you need to write, the website you need to upgrade.

When we’re planning out our ideas it’s all exciting and new, but then it eventually becomes work.

I know this feeling first hand. I’ve had a lot of great ideas that started off as passionate discussions, but as soon as it become work, the project slowed down and grinds to a halt.

You can’t rely on passion to get you to the end. You can’t even rely on your own motivation to get you there.

However, each of us can follow a process. We know we can do the work.

We are capable.

What do you do when your passion drys up? Do you embrace the process, or do you let your impulses pull you to something else that feels exciting and new?

In my world, what I see is that those that succeed seem to just get on with it. They turn up each day and do the work. They know that the work is part of the process. They have accepted that it’s just the way that it is.

Will you embrace the work, or continue to avoid it?

🎧 Podcast – You don’t have to be a topic expert to be a great marketer

This week, Chris had a conversation with someone who had said they come from a different professional background and marketing is not their strength.

This can precisely be a strength because it can take away from the industry know-how, the jargon, the assumptions, to being in the shoes of the buyer.

By switching the role, you have the opportunity to simplify your content so that a prospective customer can understand your content.

In this episode, Chris discusses different ways in which you can become a great marketer without letting your expertise in another area hold you back.

Listen to the episode here.

⏳Give a respectful amount of time and energy to your marketing

Marketing can be stressful. So many platforms to choose, a mountain of tools to use, multiple formats to play with. When you’re playing the game of business survival it’s damn well tempting to do it all. More platforms = more audience = better chances of selling, right?

You only have so much energy in a day. 100% from when you wake up, right down to a low battery when it’s bedtime. It’s the same for your marketing. You start with 100% energy, and if you try to do multiple things all at once – blogging, podcasting, video – you divide that energy between all the activities.

What if you focused on doing one thing really well? One thing that gets 100% of your energy and focus? Like forming any habit, you’ll make quicker progress and get better results. Just like going to the gym, or learning to play the piano, or running a marathon.

Quality content is a non-negotiator when it comes to building trust with your customers. The quickest way to get there is to focus on one thing, build a system that works for you until it becomes second nature – just like when you learned to drive a car.

Once you have a system in place, the amount of energy you need to give the activity reduces. You can then shift some of that energy to another marketing activity and build out a system for that. As you rinse and repeat, you start to create a full-blown marketing department for your business. And because your marketing is getting your attention, you will also get the attention of buyers, and you know what that leads to, right?

Marketing is a primary system and core function of every successful business. Give it a respectful amount of time and energy, because without it everything else suffers.

What’s the one thing you are going to nail?

New blog – Free CMA Facebook Group vs CMA Membership

Here at CMA, we have a free content marketing Facebook group for entrepreneurs, business leaders and marketers who want to master the skill of creating world-class content that helps their buyers to make confident and educated buying decisions.

However, we can’t run and grow a successful business here at CMA if everything we do is free of charge. In fact, the only reason we can create free content is because we have customers who are willing to pay for our products and services.

If you are a member of the free CMA Facebook Group, you may be considering joining CMA and wondering what the difference is between free access to CMA content, versus paying a membership fee for CMA.

Read the article.



New blog – How to discuss pricing on your website

I’ve been working hard on a new blog for CMA this week.

It covers:

  • What holds companies back from discussing pricing on their website
  • Why companies should be discussing pricing on their website
  • How to discuss pricing on your website, with real examples

It’s the best article available online today, check it out.



🐻Using Bonjoro to elevate the customer experience

This year at CMA we have a heavy focus on integrating video in both our content and our processes. Video is increasingly popular with audiences and an awesome trust-building tool.

We are using a tool called Bonjoro which helps you send videos to your customers through their app.

We’ve found the open and engagement rates on these videos to be phenomenally higher than a written email.

Right now, when you join CMA, you’ll receive a welcome video from us through Bonjoro. It’s a great way for us to introduce ourselves and put a face to the name.

We also use this tool to send videos to you with details for our workshops. We’re finding it works really well and are looking to use it much more in CMA.

Listen to the podcast from Chris on using Bonjoro to elevate your customer experience.

Check out the tool here: Bonjoro

👍 Development period wrap up

Chris and I just got off our call reviewing and wrapping up our first three-week development period.

We feel really positive about the work that we have done and there are also lessons we have learned along the way too.

Planning was a big factor in making this period as successful as possible. We had a list of all the things we wanted to do but some of them ran away from us and other things took its place. We plan to research more about agile management to help us make these periods effective for us.

What did we do:

👉Planned a recorded a course for the membership
👉Website development work
👉Feedback from members, reviewed and responded to them with some future actions
👉Podcast interviews with members
👉Planning and setting up the next 90-day challenge
👉Organising our upcoming workshops and the CMA Awards
👉Refining some of our processes
👉Video recording day
👉Planning for the next few months

This period has definitely allowed us to catch up on bigger and heavier tasks that allow us to move forward.

We highly recommend that you do this for yourself, especially if you feel you are struggling to find the time to work on your business. Plan out a period in the year where you can eliminate day-to-day activities. Fully plan out what you intend to do in that time and schedule it in – remember, for working ON your business – and let us know how you get on 🙂

❤️ Self-love takes self-discipline

Do you know when it’s time to take a break?

And when you know, do you actually take it or do you try to push it out?

Are you afraid that if you take a break you will fall behind? That you’ll miss out?

There’s an ever-increasing pressure on business owners and entrepreneurs to be working harder because if you don’t you’ll not “win the game”.

There is no denying that from time to time you will need to push yourself hard to get things done, but if you don’t look after yourself, your business (and everything else) falls with you.

Your business is a direct reflection of you.

If you’re feeling good and at the top of your game, your business will be too.

But everything needs some love and time to mend.

Like your mobile phone. Every once in a while it needs updating to fix bugs and make it more stable. It comes back stronger and better.

We are like that phone. We need to switch off and update and mend ourselves. So we can come back to our work stronger and better.

The external is not your priority, your inner self is your biggest priority.

A mental health break is not just a holiday, it’s a break with intention. To feed yourself some love and appreciation. To think about specific activities that allow you to do that.

You’ll know when it’s time. So take the time and don’t feel guilty about it.

You know it’s the right thing to do.

Self-love takes self-discipline.