You know what a ‘David and Goliath’ situation is, right?
It’s when a smaller, weaker opponent beats a much larger and stronger competitor, in what seems to be an impossible situation.
I believe that there’s a similar opportunity for you with content marketing, where you can beat your competition even if the odds are stacked against you.
It’s not going to be easy, and there’s work to be done, but it’s going to be worth it.
The opportunity for you lies in the following places:
👉 Getting super specific with your content
👉 Becoming obsessed with your customers’ problems and questions
👉 Embracing They Ask You Answer & The Big 5
👉 Creating the very best version of that content that exists online today
We do not need any more general or mediocre content. Now more than ever your prospective customers need a resource they can trust to help them make an educated and confident buying decision.
Your challenge, should you accept it, is for that resource to be your website. For your website to be the ‘Wikipedia’ of your industry.
So, what’s it going to be?
Join CMA today and find out how you can beat your competition and become the ‘Wikipedia’ of your industry.