No weekly calls during our development period

For such a small enterprise it’s incredible how many daily and weekly tasks there are. We could go on for days and weeks and months just doing the daily work.

You know just as well as we do that we can’t grow and develop a business just doing daily tasks. That’s called maintenance.

At the tail end of 2018, when we were planning for 2019, we knew that in order to make 2019 better than all previous years we had a lot of development work to do. There’s no way we could do that kind of work in an hour here and there throughout the week – we needed focused time for deep work.

So, we put everything in our calendar right up to the end of 2019, including two main periods for development. May & September. We’re not on holiday, we’re not taking a break, we’re saying no to distractions and yes to important work that we need to do to develop CMA.

One of the outcomes is that there will be no weekly roundup call this week, next week, or the week after.

Nic and are using this time to focus on bigger projects for the membership, and we have reduced our weekly and daily tasks to the bare minimum to allow us to do work that needs our attention.

For example, today (Thursday) we are spending the whole day on Zoom together recording a new programme for CMA.

By taking the weekly roundup out of our schedule we are saving at least 7 hours in the week to do something important.

We will be keeping you up to date on what we’re working on right here on our Daily Log.



About Chris Marr

Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.