👍New Workshops, yes please!

Tuesday 7th May

Chris, Cara and I have been focusing on setting up the CMA Awards. The applications are ready, we’re just about ready for the webpage to submit your applications then it’s all go. Keep an eye out for the announcements on our social channels.

If you’d like to attend the awards, book your place here: The Wake – CMA Awards

We’ve also been working on new workshops which will be hosted on the morning of the CMA Awards on June 14th.

Chris and Ross aka Radlad will be hosting the workshop: How to use video to increase sales and revenue.

Here’s what you’ll be learning:

Did you know that over 80% of content consumed online is video?

When you look closely at your own buying behaviour, and the behaviour of your customers, you will find that we are watching more video now than ever to help us make buying decisions.

There’s not a single company or industry that is exempt from this.

When it comes to video there’s a lot of barriers and challenges holding us back – everything from feeling comfortable on the camera, to knowing which types of videos will bring the best return on investment, to what equipment to use and platforms to publish on.

When you leave this workshop you will not only feel confident about getting on camera and producing sales for your business, but you will know exactly what types of videos to create to get more customers and increase sales and revenue.

Book your ticket for the workshop here: How to use video to increase sales and revenue.

And if one workshop wasn’t enough we have TWO workshops 🙌

Cara will also be hosting her own workshop: How to talk about your competitors online

Here’s what you’ll learn:

With over 70% of the buying decision being made online before the first contact, knowing how to speak about your competitors is the most valuable marketing skill you can employ within your business today.

The most popular content consumed by a potential buyer in today’s online market is ‘Reviews Based Content’. This allows the potential buyer to make an educated decision on what is best for them.

If you are lucky, your business may be one of many on the table for a potential buyer.

What if there was a way to make sure that you weren’t just on the table, but you owned the table?

Talking about your competitors isn’t easy, and with as little as 3% of businesses actively referring to their competitors in their marketing, it’s no wonder anyone knows what they are doing…

Having the confidence to discuss your competitors, document their work, have an opinion on their offering and then publishing it for the world to see can seem like an impossible ask, I know. I’ve heard it all before.

Luckily, not only have I done the work, I’ve got the results to prove it works.

In this workshop, I will teach you everything you need to know and understand in order to confidently publish content that directly relates to your competitors. I will share with you the results of Reviews Based Content and what it can mean for you and your business.

I will help you focus with a guided structure, establishing boundaries, promoting integrity and complete your own understanding of what it is you have to offer and why that is credit enough to join the conversation that every single potential customer of yours is having.

Book your ticket for Cara’s workshop here: How to talk about your competitors online

About Nicola Crawford

Marketing PA at the Content Marketing Academy.
In business, I believe in people first.
Mum to two crazy kids, Alaina and Morgan.
Green belt in Shotokan Karate.
Always learning, always growing.