πŸ”₯ CMA Development Period – Week 2

The pressure has been on this week. We’ve had full-blown deadlines and schedules to adhere to and we’ve made a lot of progress. “It’s been mental” but it’s kept us on track. So what have we been up to:

Monday

It was a workshop planning day. We’ve planned out most of our workshops for 2020 and we’re working on releasing this to you ASAP so you can get some dates in your diary and plan in advance. This was one of the feedback comments we received in the May survey and we’re on it.

There will be a slight change in the free workshops. We’ve changed them from free to donations. This is to help out with the cost of running the workshop and to help with attendance rates. It’s been amazing that we’ve managed to sell out our free workshops this year but we want to improve the attendance rates.

There will be three content marketing workshops, more WCC training, video marketing workshop and reviewing your competitors’ workshop.

The CMA Awards 2020 will be going ahead in July next year with details to be released at Kick Off in January.

We continued planning for Kick Off – this time working out the theme for next year which will feed into the branding, the speakers and the goodies for the event. We have decided on the theme which we can’t wait to reveal to you. You’ll see more of this around November.

Tuesday

Nic did some admin work around the 90DC including adding the new lives system to tracking doc and pulling together a resources page that you can tap into to help with planning for the challenge.

The development period is a good time for us to focus on improving our website. We’ve been through the website with a tooth-comb and collated a list of things we’d like to improve and update for a smoother experience. Our Storybrand project will also be feeding onto the website which we are currently working on (Brilliant exercise btw! Please read the book if you get a chance).

We started pulling together our response to the August CMA survey and decide on what idea’s are best to implement to both help you and us move forward in the membership.

Wednesday

It’s daddy day for Chris. This time Chris and the family went park exploring for the day. Luna is now a fully grown adult!

Nic worked on Podcast writing ready for the podcast recording day. You’ll see the first episode of this batch released on Wednesday 2nd October πŸ™Œ

Nic also continued work on the Storybrand project for CMA and the membership.

Thursday

Thursdays tend to be our admin days.

Chris did a lot of work on the CMA and Kick Off website, getting the small things ticked off the list. he also released new videos on our social channels, got the next Masterclass session in order and wrote the bulk of his next letter which you’ll see in your inboxes soon.

Nic’s been practicing her segment for the next workshop coming up, caught up with membership admin that needed taken care of and finalised sections in the survey response ready for release on Friday.

Friday

We had our team meeting to make sure we are on track in the development period and checking to see if we have missed anything and plan more meetings to make sure all our projects are moving along.

We’ve had a lot of meetings so far for individual projects but it has helped to split them all up into separate meetings so they can get our full focus. It’s helped us put deadlines together, plan future meetings and collate our to-do’s to make sure we’re always working on the project to move it along.

Nic continued work on podcast writing for the first batch, started the work on the next set of interviews on the podcast which will be four CMA award winners. Sneak peek? Awww go on then… we have Roger Edwards, Ahmed Khlaifa, Imogen Allen and Louise Harnby on the podcast which will be released on Wednesday 25th September. They are fabulous. More amazing people sharing their very different experiences with content marketing.

We also continued writing for our first batch podcast recording. There’s a lot of work involved in the process but excited to share them with you.

To end the day, we finalised the survey response and released it to you. Thank you to everyone for taking the time to share your experience with us and we’re super grateful for your feedback and support. You can read the full response here: Our response: Have your say – August 2019.

We’ve been reading Atomic Habits for our current Book Club challenge and one of the first things James hits you with, in the book, is “1% improvements everywhere”. It feels like it’s been that kind of week. Moving everything an inch forward. Progress.

About Nicola Crawford

Marketing PA at the Content Marketing Academy.
In business, I believe in people first.
Mum to two crazy kids, Alaina and Morgan.
Green belt in Shotokan Karate.
Always learning, always growing.