This on-camera technique is possibly one of the most effective and powerful techniques I’ve seen used by companies facilitating filming sessions.
It’s so simple but has such a dramatic impact.
From taking hours to create a single video, to doing it in 10 minutes. From creating one or two videos in a single session to creating ten and more.
It’s called ‘The No Stop Rule’.
I swear to you, this technique will change how your company creates video from the moment you embrace it.
Let me know how you get on with it 🙂
“I’ll need to go back to the start…”
Imagine what you could do if you could do all your videos in one or two takes.
How many videos you would get done and how efficient and effective that would be for you. It’d be transformational.
One of the biggest frustrations that people have, when they’re on camera, is the continual stopping and starting, and going back to the beginning, and never getting to the end and dozens and dozens of takes.
It’s frustrating because it uses up all their energy.
You feel like you know what you’re talking about, but for some reason, it’s taking hours to get to the end of this one single video.
You’ve got other things to do. In fact, you’ve probably got other videos that you want to do.
There is a technique that I wanna share with you today that’s gonna help you to get your videos done in one or two takes, that’s it. Imagine what you could do if you could do all your videos in one or two takes, how many videos you would get done and how efficient and effective that would be for you. It’d be transformational.
The technique is called the No Stop Rule.
In other words, when we hit record on the video, you are going to go to the end, no matter what.
The reason that this is so effective is because it pushes you to get to the end of the video so that the words are coming out of your mouth right to the very end.
It also takes away your safety net. That feeling that you can stop and go back to the start is gone. So there’s no other choice. You have to move forward.
Now, we’ve seen this work in loads of different scenarios. It’s actually incredible how the psychology changes someone’s approach to the camera.
So I walked into a session once. They’d been filming for maybe an hour or so, and it was constant, that stopping, starting, back to the beginning, never getting to the end.
As soon as we laid down this rule, we said, “Stop there. From now on, you’re not allowed to stop. If you do stop, just pause and continue from where you left off.”
And that take was done in 10 minutes.
That’s how the No Stop Rule works. It eliminates all the excuses that you have for stopping and going back to the start.
Think about this. When was the last time you sat down with a team member, a prospective customer, and halfway through what you were saying, you said, “Oh, I forgot to say something. I’ll need to go back to the start”?
You never do it. So why do we feel like we need to do that on camera?
I know that you can get to the end of the video on your first take. I’ve seen it happen. I know you can do it.
You might want to do a second take. But even if you do do that second take, at least you’ve said all the words you want to. Say right through to the very end.
Try it today, the No Stop Rule.
Teach it to your team.I’m telling you right now, you can trust me on this one. You will create 10x the amount of video that you’re creating today.
Good luck, and don’t forget to be awesome.