Episode 028 – Ann Handley: How to create ridiculously good content

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In episode 28 of The Marketing Academy Podcast Chris Marr interviews Ann Handley about her new book, Everybody Writes, and how to create ridiculously good content.

Ann Handley is probably the most qualified person that Chris has spoken to about content creation and specifically copywriting.

In the book, Everybody Writes, Ann talks about how there are two types of people – those who think they can’t write and those that think they can – but in reality most of us fall somewhere in the middle.

Ann wrote Everybody Writes because she couldn’t find a book for modern business owners and marketers that empowers them to become better writers. Her book gives marketers a step by step guide on how to write on many different platforms.

It’s Ann’s mission to inspire and help business owners and marketers to place new value on their words.

Chris believes that marketing is the no.1 skill for any business owner, and that writing is the no.1 skill for every aspiring marketer.

Writing is more important now than it ever has been. Whether you think of yourself as a writer or not, once you’ve finished listening to this episode you will have a better understanding of why writing is important and realise that you are a writer too.

By listening to this episode and reading Everybody Writes you will gain more confidence as a writer and begin to place more value on written content.

Topics covered in this episode:

  • Where to start with content creation
  • Story telling and how to tell a true story well
  • Examples of storytelling
  • Why you should take risks and try something different with your content marketing
  • The challenges and barriers associated with content creation and risk taking for business owners
  • The benefits of writing with brevity, clarity and respect for your reader
  • How to become more confidence with your writing

Enjoy listening to this episode and don’t forget to be awesome!

Ann Handley

Ann Handley

Ann Handley

Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer.

Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.

She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller.

She currently has more than 26o,000 followers on Twitter and writes about content, marketing and life at the highly entertaining AnnHandley.com.

A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.

Ann is based in Boston, Massachusetts.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Click here to buy Ann’s new book, Everybody Writes, from Amazon UK today.

Visit www.everbodywrites.com for more information on Everybody Writes.

Resources mentioned in this episode

Levenfeld Pearlstein LLC

Ann makes reference to the videos that Levenfeld Pearlstein produced with their team of partners as a great example of telling a true story well. Click here to watch the videos on their website or click here to visit their YouTube channel.

Content Marketing Institute – Annual content marketing survey

Click here to read more about the CMI content marketing survey and their findings.

Books on writing

Put the customer at the heart of your story

Here’s a great video from Ann talking about how to tell a true story well:

Connecting with Ann Handley

If you’ve picked up and read Everybody Writes then you should definitely reach out to Ann. The best place is to head over to www.annhandley.com or you can email ann@annhandley.com.

Connect with Ann socially…

What’s #dftba all about

DFTBA Baby FaceYou may be wondering what Don’t Forget To Be Awesome is all about, if so, I wrote a short article about it, head here to read it.

About Chris Marr

Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.