Can’t get started with content marketing until your website is ready?
In this episode Chris covers why waiting for your website is just a big excuse that’s holding you back from content marketing, and what you can do right now to create and publish content without having a website.
Hey, welcome to the CMA Podcast Show, with your host Chris Marr. It’s good to be back.
One of the things that frustrates me the most and the biggest excuse that we get, when it comes to getting started with content marketing, is: “I’m just waiting until my website is ready.”
So, there’s lots and lots of reasons why people don’t get [00:00:30] started with content marketing. There are lots of reasons why people stop with content marketing as well. But this one, in particular, is an interesting one: “My website isn’t ready” or “I’m waiting for my website to be ready” or even “I don’t have a website.” All of these things can get in the way.
Usually, when someone says, “I’m just waiting for,” my alarm bell goes off in my head and says, “What are you waiting for?” There are loads of ways to do this. You don’t need to have a website to get started. But for some people, it can be a real barrier.
They’re trying [00:01:00] to get everything perfect before they make that move.
But the thing is, it’s never gonna be perfect, anyway, and sometimes, you just need to start.
When it comes to content, there’s a lot of reasons why it’s important to just start. Crafting content, publishing content, getting comfortable with getting your ideas out of there. Regardless of what platform, practising , writing, practising structuring content, practising video and the technology that goes along with that, or a podcast, perhaps. [00:01:30] There are lots and lots of reasons why it’s important to start.
And the only thing that’s gonna get in your way is you. And you don’t need a website.
The only thing you really need is a computer with access to the Internet. And it doesn’t even have to be your computer. It could be someone else’s.
So, I like to think that we’re good when we’re speaking, that this is reducing the barriers between you, and getting your content out there, so that we can reduce the number of excuses. So there are no excuses. And also, really help you to understand [00:02:00] that it’s your responsibility to make this happen, right?
You can make as many excuses as you want. But at the end of the day, it’s only hurtin’ you. It’s only stopping you from making progress.
So, really, content marketing, if you ever want to grow your business, and you want to get more sales, but you don’t know where to start … then you just start. Honestly, the big part of it is just getting started. There’s no point in waiting for things to be perfect, okay? We need to get you started.
For example, our company that you see today, CMA, started as a single blog page.
[00:02:30] I’m not saying that’s the best way to start a business. But all I knew back then is that I needed to start. So I started a blog, which turned into a website, which then morphed into something else. And then, to the website that we have today. So there’s lots and lots of ways to do this. You don’t even need to have a website to make this happen.
So, what I want to do today is, share with you some ideas, 10 ideas or so that can help you get started with content, get you started creating and publishing content, when you don’t need a website. When you don’t actually need to have your own website to do this. And the key thing here to [00:03:00] remember is about getting off the starting blocks, okay?
No excuses. No barriers. No friction. No procrastination, no resistance, just you and your content, and yor ability to publish. And it is completely possible.
I’m gonna share with you 10 ideas, but I’m already thinking about the ideas I wanna share with you, and I can think of even more. So, if you wanna fill in the blanks here, or you wanna come into the comments section, wherever you’re listening to this, whatever platform you’re listening to this … and you’ve got something you wanna share? Jump in. [00:03:30] Honestly, share with people. I think they’ll find it massively valuable.
Additional Blogging Platforms
So, the first place to start, really, is with, let’s start with additional blogging platforms, right? Say you don’t have your own website, but you wanna write blogs.
So, you’ve got things like:
- wordpress.com, which is free … you can set up a blog in a matter of minutes there. And it’s totally free.
- Medium.com is another place to go.
- LinkedIn is a great place. LinkedIn, you can share articles there. All you need to do is set up a profile. LinkedIn’s actually quite a good place to start, because the great thing there is that, if you’ve already got a LinkedIn profile, which you probably [00:04:00] do … is that you can share your content there, and it goes straight into your contacts’ feed. And they’ll be able to see it.
So there’s platforms there that are completely free, where you can publish content.
And there’s no reason why you, when you get your website, that you can actually take that content, and improve it, and actually get it onto your website, as well. So you’re not really losing anything by doing that. You’re only gaining. And the skills that you’ll get, and the ability to get content in front of your audience. So those platforms are free and easy to use.
[00:04:30] Perhaps a little bit of a curveball here, but one of the other ways to do this is, but through print. So, for example, if you don’t get a website, but you wanna get something out to your audience, you could print a newsletter, right? Like, saying, about sort of, 1990s. But a lot of people still do that. And print can be a great way to differentiate, again, in front of people, especially if it’s a nice quality newsletter, or something like that, you can send out by mail. Obviously, print could also include letters. Or, for example, an article or a PDF that you’ve printed out. You could put it, say, in an envelope. And you can send it to your audience. I mean, there’s lots you can do there. [00:05:00] And it’s old school. But I think it’d cut through the noise. So that’s an idea.
One of the other ways to do it is through email marketing. Email, you don’t need a website to use email to communicate with people. And, in fact, this is one of the things that we experimented with, over the last year or so, is to actually write out the whole blog article into an email, so people can read it on their device, or on the screen that they’re in, without having to click through to your website.
They can be quite cumbersome, sometimes, depending on the device that people are using to click through, [00:05:30] and open a browser to read your article. Especially, for example, if you don’t have good Internet. You could, reading it in an email app is actually easy for people. And they can scroll through pretty quickly. So, email marketing, or using email to communicate and share content, is great.
Blogs can go [inaudible 00:05:45], and directly right into an email, and sent down to people’s inboxes. So, especially, don’t need a website for that.
A podcast, right? Where I’m recording a podcast right now goes into SoundCloud, and then, into iTunes. My website’s not included in that at all.
This [00:06:00] will go into our website, eventually, but first of all, this goes into where people have subscribed to this podcast. Which may be SoundCloud or Stitcher 00:06:07], or iTunes, or whatever podcasting subscription that people have, it’ll go to that place, and it’ll be fed from there. The website is not a factor here at all.
So you can literally get a microphone. You could do this from your iPhone, or your smart phone, record some voice content, and you could upload it, and have people listen to it.
Video is another way. [00:06:30] You don’t need a website to record and publish videos. So you’ve got platforms like YouTube, and Vimeo, and Wistia, where you can record video in your own time, and upload it onto these platforms, and share it amongst your peers on social or whatever platforms you want. But the fact is that your website’s not a factor there at all. So you can get in front of your camera. And you can create that content on video.
Another way, another sort of, like, other video option is something like, Facebook live, or whatever platform live, video you [00:07:00] can use. Facebook Live’s a good example of that. I think they’ve got kind of, they’ve got a great platform there.
Again, you swipe up on your mobile home, put a title in, and you click. Go live, and you’re in front of your audience. No website, just you and your audience, and communicate with them. No website required.
Image galleries. Great way to create content, depending on what type of business that you’ve got. You may have an art business. You may have a makeup business, and a beauty business, or a lifestyle-type business, or a product-type business. You might have a manufacturing-type [00:07:30] business, whatever. There’s usually, in most cases, your business will be able to use images and image galleries to share content.
And that could be on something like Pinterest, for example, or Flickr, where you’ve got albums of content. You can do this on Facebook, for example. Instagram’s another great example. These don’t need your website at all for it to create any sort of valuable content for people. So you can go into these places and create image galleries.
One of the most recent platforms, of course, is Stories. [00:08:00] So, story platforms. So, if you get Facebook Stories, you’ve got Instagram Stories, you got SnapChat, Periscope, those sort of platforms where you can literally go to your audience direct.
You, through that platform, you can share content with them on those platforms, too. So, like I said, there’s social platforms where you’ve got the ability to do live content, and story content.
But another platform’s that it’s possible, not used that much, is Facebook Notes, right?
So you can jump into Facebook, create a note, [00:08:30] and that could be literally almost, similar to a blog article, have a big image, and you can share that content into your audience, as well. Straight on Facebook. Again, no website required.
One of the other ways to do it is to create a PDF document. So this is like, this could be, like, an e-book, or a e-brochure, or something that’s created for your audience.
Again, no website required. This could be done through email. Or it could be done through social media. You create the PDF, and you make it available to [00:09:00] people, and you send it out to them. So, again, no website really required there.
Perhaps you like using PowerPoint presentations, or slide decks. You could do to SlideShare, which was brought over by LinkedIn, and you can go and upload your slides there, and create a piece of content around a slide deck, or a presentation that you’ve created.
So those are, like, there’s loads of ways to basically go from an idea that you have for content to market, without getting mixed up. Like, for example, say you’re in a position where you are, [00:09:30] you’re currently developing your new website. And you feel like it’s a form of resistance between you and getting your content there. You can start creating content on any of these platforms, until your website is actually ready.
So there isn’t really any excuses. And I’m sure you’re thinking to yourself that there’s loads of other ways that you could do this, too. And I urge you to think about what those might be. Even if you do have a website, and you are blogging, these are all options for you, in terms of getting it to your audience on different platforms, different mediums, as well. And I [00:10:00] think you should definitely, definitely, explore all of those options.
So whatever helps you.
Like I said at the start, use any medium, reduce excuses. I hope this has given you some ideas and options to help you get over those. And those are, they’re sort of, eight, nine, 10 different ways for you to create content that does not rely on you having a website.
Hope you’ve enjoyed that today. If you got any questions, you can email me, firstname.lastname@example.org. Or you can Tweet me at [00:10:30] @chrismarr101.
I always look forward to getting your questions.
If you want me to cover something else on the podcast, just let me know, or if you wanna pick my brain, I’d love to hear from ya. Hope you’ve had a good day, and don’t forget to be awesome.