Marketers: Let the REAL people do the talking

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There’s nothing worse than feeling alone and unsupported in your role.

Often times, one of the solutions is to outsource to get the assistance and expertise you need, but it seems such a waste when the talent is within your reach. Is it possible to flip this on its head?

Could we ‘insource’ the marketing skills we need to create world class content instead? Is it possible to tap into the people who are working directly with your customers? If so, how do you identify who you need on your ‘marketing team’?

You’re going to need writers, people for video, and people to help generate great ideas for content.

It’s time to create your ‘insourced’ marketing team…let’s get the REAL people to do the talking 🙂


You can’t do it all on your own.

You can’t write all the blog articles, do all the videos, produce all the podcasts, and create all the marketing yourself. That’s not really your job.

Your job’s to bring it all together.

As an in-house marketer, are you frustrated with the lack of support that you get from your colleagues and leadership within your organisation?

You’ve got lots of ideas. You know all the things that you want to do, all the blogs, the videos, the podcasts, all the marketing that you want to do, to grow the organisation, to get customers, and to keep the great customers that you already have.

But you just work on your own, on a small team, and it’s really, really difficult and frustrating to execute on all of these ideas.

Now, you have a couple of options.

Of course, you could outsource some of this work. You could hire a consultant. You could hire an agency to do a lot of the work for you.

Or perhaps your biggest assets, your best marketers, are actually sitting right under the same roof that you are sitting in right now.

Yep, I’m talking about insourcing.

Alright, so this basically involves you getting together with your team and figuring out who the best people are that can support you with marketing.

You can’t do it all on your own. You can’t write all the blog articles, do all the videos, produce all the podcasts, and create all the marketing yourself. That’s not really your job. Your job’s to bring it all together.

So as a marketer, as an in-house marketer, is it possible for you to leverage the people that are already in you organisation?

Of course it is.

So what do we need to do to make steps towards figuring out who’s going to help us?

Well let’s first of all think about the people inside our organisation that are already great at writing. Are there people that come to front of mind for you, that would be great writers, great contributors for your blog? Let’s get them onto a lesson. Let’s start talking to them about how they can support the growth of the organisation.

I know that marketing might not be in their job title, but we’ll talk about that in a future video.

Secondly, who do you know in the organisation that would love to get in front of the camera? We call those people actors. They love to be in front of the camera, and you know that they will be able to deliver a message there. Get them onto a list as well.

And then perhaps there’s people in the organisation that maybe aren’t great writers, maybe aren’t great in font of the camera, but would be great in supporting you perhaps with ideas, would be willing to have you interview them and ask questions, so you can use that information to contribute to the marketing for the organisation as well.

Now all of a sudden, you can go from feeling frustrated, alone and having a lack of support, to having all of these great people around you to support you with your marketing.

And that feels good as a marketer, to know that these people that you sit right next to can support you in growing the organisation.

Don’t do it alone; find people in the organisation that can support you to be successful, and everybody benefits as a result.

So who are those people for you? Who are your insource marketing team? I’d love to know what’s on your mind.

Jump into the comments section, let me know your thoughts and ideas, and I will see you in there.

Don’t forget to be awesome.

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About Nicola Crawford

Marketing PA at the Content Marketing Academy.
In business, I believe in people first.
Mum to two crazy kids, Alaina and Morgan.
Green belt in Shotokan Karate.
Always learning, always growing.