TCMA 2016: Independent review articles and videos from #TCMA2016
The feedback from TCMA 2016 has been incredible. We’ve received lots of positive comments and great ideas for improving TCMA 2017.
You can read about all the feedback we received and what we’re going to do about it here.
What you might not know is that many of the guests at TCMA 2016 took to their blogs and vlogs to share their experience and what they learned from the conference.
To make your life a little easier, we’ve pulled together an overview of all the articles and videos that have been published from the community.
Take time to read through them, share them, and click here to make sure you don’t miss out on TCMA 2017.
1 – 20 top content creation tips from TCMA 2016 by Claire Brotherton
“#TCMA2016 saw some of the best exponents of content marketing share their wisdom with an eager audience.”
Some of her tips include:
- Just get started
- Set out to serve your audience
- Educated, entertain and inspire
- Your brands tone of voice needs to be unique
- Don’t be afraid of controversy
- Use a strategy statement for your content marketing
Click here to read the full review
2 – 6 top take aways from TCMA 2016 by Kathryn Dishman
“Chris Marr and the team really pulled out all the stops to bring together some of the greatest minds in content marketing to provide attendees with two full days of insight on how to communicate more efficiently and effectively with our audiences.”
Here are Kathryn’s 6 top takeaways from #TCMA2016:
- Know your audience
- Be Human
- Be consistent
- Tone of voice is your greatest asset
- likability is key
- Be BOLD
Click here to read the full review
3 – TCMA 2016: My main takeaways by Gavin Bell
“The Content Marketing Academy is literally a business game-changing event.
If you’re a marketer, you need to be there. Simple as that. Even if you’re not from Scotland, it’s an event you can’t afford to miss. Those who go and take action on what they learn will beat their competition. Those who don’t will be chasing tails.”
In this article Gavin discusses various topics raised at the conference from strategy statements to being more human from his three favourite speakers from across the two day event.
Click here to read the full review
4 – What is content marketing? #TCMA2016 by Richard Eaton
On day one of the conference Richard went round many of the delegates and speakers at the conference and ask them what they though content marketing was, and here is the result.
5 – A meeting of minds – Review of TCMA 2016 by Pete Matthew
“I was blown away by the closeness of the community, and the meeting of minds over those two days.”
Here is what he discovered at #TCMA2016
- Best conference I’ve ever been to
- Some world class speakers, plus me!
- A community feel like no other that I’ve ever experienced in business
Click here to read the full review
6 – My 2016 TCMA conference commitment to you from Vicky Gunn
“I’ve felt privileged, and at times, humbled to have been in the room and have been warmly welcomed into the Content Marketing Academy Membership Community over the last few months. I know that by being part of this group that I will be able to truly make Millie’s Beach Huts the best it can be – AKA a business that provides what you need and helps create those family memories.”
Vicky was feeling very motivated after attending TCMA2016 and wrote out her commitment to content marketing. With her “Just get on with it” attitude and the lessons she learned at the conference she has created a content marketing plan full of great ideas.
Click here to read the full review
7 – Lessons from TCMA 2016 by Owen Philipson
“The inspiring international speakers I listened to included: video authority Amy Schmittauer; writer and content intellect Ann Handley; strategist Bert Van Loon; and author, social media and content expert Mark Schaefer.”
Here are the 4 main lessons from Owen’s post
- Your videos will be a useful archive
- Don’t make adverts
- It’s easy to get started
- The human connection
Click here to read the full review
8 – TCMA 2016 in review by Col Gray
“On Thursday, June 2nd, inside a converted old church in Edinburgh, I had the scariest 6 minutes and 40 seconds of my business career…………. And I LOVED IT!!!”
Col Gray’s review gives the most in depth detail about the entire two days and his experience of speaking. Reading this will make you feel as if you were there.
Click here to read the full review
9 – Confidence, growth and content marketing with TCMA by Col Gray
This second article from Col is about the lessons that he has learned and how he has grown from both this conference and last years.
“I had so many people say to me over the course of this years TCMA conference, “Hey Col, you’ve changed” or “What a difference Col” and other phrases along those lines. Now, sometimes those things can mean a change for the worse, but thankfully, on this occasion, it was all praise. Cue massive ego boost!”
Click here to read the full review
10 – 20 plus marketing lessons and thoughts from TCMA 2016 by Roger Edwards
“I’ve done marketing for 25 years but I never call myself an expert. Like you, and everyone in the ever-changing digital world I’m learning all the time.At TCMA2016, 120 of us learned many new lessons.”
- Just use your bloody phone and start doing video – Amy Schmittauer
- Your brand is important – Col Gray
- Building trust is the charity sector – Caroline McKenna
- Just take control of yourself – Richard Tubb
Click here to read the full review
11 – From Sales Lion to Lions Den by Kevin Anderson
Kevin Anderson was one of the most memorable speakers from the conference, which ended with a standing ovation from the entire room. Here is his article about his experience of talking at the conference.
“As I made my way up to the stage, the sight of so many faces I knew relaxed me. Something happened to me. It was weird. I wasn’t nervous in the slightest. I got into my flow, and I shared my story. The delivery was unlike anything I’d rehearsed. The first five slides were pretty intense, but then I shifted gears and shared, what can best be described as a witty anecdote.”
Click here to read the full review
12 – Marketing tips for freelance editors by Denise Cowle
“If we want to take our businesses seriously – and for our clients, in turn, to take us seriously – we need to look beyond our editorial horizons and learn from experts in other fields, including marketing.”
Here are some of her tips:
- Don’t wait to get started
- Produce content consistently
- Find your alpha aurdience
Click here to read the full review
13 – Content Marketing – The Human face of your business by Beverly Sherratt
“For me content marketing and leadership / teamwork are inextricably linked. So when I take the Content Marketing Academys “The day my business changed forever” I mean not only how I do business, relate to clients, grow my business etcetera, but it’s given me a whole new range of programmes to develop – watch this space! “
Beverly write about how can we make a difference by providing:
- direction
- humour
- a sense of community
- clarity in confusion
- a sense of safety
- instruction
- motivation
- education
Click here to read the full review
Did we miss your review?
If we somehow missed your review, please let us know – just email [email protected] and we’ll add it in.
Don’t forget to book your place for TCMA 2017. Click here for more information.
A massive thanks to everyone who attended TCMA 2016 and created content afterwards to share your experience. It really means a lot to to us here at CMA.
DFTBA!
Chris.
