What it takes to be a great marketer in 2019

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This is what it takes to be a great marketer in 2019…

Marketing is perhaps the fastest changing industry in business today, and as a marketer you don’t have any room for being lazy with your learning.

When we are at college or university, there’s someone to tell us what to study, what books to read and what lectures to attend. However, when leave formal education and start work, things change dramatically.

You don’t have someone telling you what to study anymore, or someone guiding you and helping you to develop your marketing skills.

So it all comes down to you to make the mindset shift from a directed learner to a self-directed learning.

This means reading the blogs, following industry leaders, seeking out the courses and certifications, and figuring out for yourself what you need to study and learn to keep up to date with industry trends and keep your marketing skills fresh.

Jump into the comments section and share with me what you do/read/watch to stay ahead of what’s going on in marketing and keep your skills relevant in 2019 and beyond.


Marketing is perhaps the fasted-changing industry in business today.

We can’t make the excuse to be lazy with our learning if we want to keep our marketing skills fresh, then we are going to have to become responsible, we are going to have to become our own teachers.

When you’re at school, when you’re at university, and when you’re at college, you’re in a directed-learning environment. In other words, there’s a curriculum, there’s a process. Read this textbook, write this essay, go to this lecture, listen to this person. Everything is directed. In other words, someone is kind of telling you exactly what you need to do to pass your exams.

Now, when we leave university, when we leave college, and when we go in to a job, when we become an in-house marketer, all of a sudden, we go from a directed-learning environment, to… what? Maybe we don’t have a mentor, maybe there’s no one in our organisation that’s willing to direct our learning for us. So, all of a sudden, there’s no one there to help us anymore.

So, I’d like to encourage you to be a self-directed learner, to take on that responsibility yourself. Marketing is perhaps the fastest-changing industry in business today. So, as marketers, as in-house marketers, we don’t have the luxury, we can’t make the excuse to be lazy with our learning. If we want to stay up-to-date with the trends, if we want to keep our marketing skills fresh, then we are going to have to become responsible. We are going to have to become our own teachers.

That means things like reading the blogs, getting to the right industry conferences, making sure we are networking with the right people, doing the certifications, doing the courses, perhaps even doing something like writing your own blog or having your own video series. You know, really getting practical with the skills.

That’s what it’s going to take to be a great marketer and that’s what I hope you will decide to do as well, is to become your own teacher, to take that responsibility on to become self-directed and not wait for someone to show you the way.

That’s what it’s going to take to be great in marketing and I would love to know what you’re doing to keep your marketing skills fresh.

I’d love to know what you’re doing to keep up to date with all the marketing trends Jump into the comments section.

Let me know what’s on your mind and I’ll speak to you soon.

Don’t forget to be awesome.

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About Nicola Crawford

Marketing PA at the Content Marketing Academy.
In business, I believe in people first.
Mum to two crazy kids, Alaina and Morgan.
Green belt in Shotokan Karate.
Always learning, always growing.