The Content Success Formula

This programme is now part of the CMA Membership Community. You get full access to the course when you join the CMA.

You’re dabbling with content marketing…it’s time to step up

This 12 week content marketing coaching programme with Marcus Sheridan and Chris Marr is exactly what you need to master content marketing and grow your business.

Marcus Sheridan & Chris Marr

Marcus Sheridan & Chris Marr

Marcus Sheridan – the legend that is, has entrusted his Content Success Formula with us, the CMA. He’s expecting big things. He’s a tough guy to please. The bar is high!

The game: educating your customers. The prize: never having to worry about marketing again.

The Content Success Formula will put an end to your half-arsed content marketing attempts, it will quash the non-committal and it will give you the kick-in-the-butt you need.

If you’re fed up of not having a plan or not even knowing where to begin, then let me show you.

This doesn’t need to be so difficult.

I’m facilitating online classes of 20 students over the course 12 weeks. Within those weeks you will be taught everything you need to know about pro level content marketing skills.

You will also have access to the Content Marketing Academy Membership Community. A no bullshit membership I might add. We’re there for fun and to get seriously SERIOUS about our content.

Team spirit and camaraderie are key throughout the 12 weeks and I know it’s what get’s the people goin’. So why not just get involved already and start your Marcus dream right here!?

Whether you’re a solopreneur, small business, or a large sales & marketing team – you all matter. This is an all rounder and everyone can get in on the action.

Let me tell you all about it…

“Before joining the Content Success Formula course, an honest assessment of my commitment and understanding of content marketing was zero. There was no problem in believing in the ‘They Ask, You Answer’ concept but the thought of putting it into practice has always been a bit overwhelming. It’s never really got going. My business is quite new and I wanted to make sure that I had this way of thinking embedded into what we do quite early on. It is fair to say that we are not short of people trying to sell us marketing courses and, although this will not be the same for everyone, I was drawn to the style of learning – online resources, homework, a community and a coaching relationship with an expert. We’re only a few weeks in and already it has exceeded my expectations. The flow of the course steadily builds up your knowledge, the community is in it together and the support from Chris helps personalise the experience directly towards your business. This week I’ve done the unthinkable, got in front of the camera and recorded a vlog. Believe me when I say that this is a huge step. It’s a bit messy and, it wasn’t the most comfortable thing, but I’ve started and now looking forward to doing many more.” – Tim Mart, knowyoumore.co

Introducing the Content Success Formula

I’m incredibly excited about this course because finally, the principles we teach in our content marketing workshops, as well as the techniques we use with our most successful clients, are available to all business, at a very low cost.” – Marcus Sheridan

Helping you educate your visitors, leads, & customers in a digital world

Let’s be honest, Content Marketing alone just doesn’t work, it takes time and commitment to achieve results. We all start out with good intentions, but somewhere along the way we get busy running our business, start skip best practices, and stop creating content too soon.

If you are serious about growing your business in 2018 and beyond, you need a different approach for educating your customers.

This is exactly why I’m offering a proven process that will give you the tools and motivation you need to start creating a culture of content marketing within your organisation.

Whether you’re a solopreneur, small business, or a large sales & marketing team, The Content Success Formula Course provides the blueprint to success you’ve been looking for.

Are You Struggling To Put All The Pieces Of Content Marketing Together?

  • Do you feel nobody else in your business understands Content Marketing – or cares about educating your customers?
  • Are you struggling to get started with a plan that would help you consistently publish content all year long?
  • Would you like to get major results from your Sales and Marketing team, but just don’t know how to pull it all together?

This. Is. Normal.

Heck, you may be experiencing these too:

  • Getting buy-in from other people on your team or your whole company
  • Understanding how to write blog articles that get noticed and appreciated by Google.
  • How to optimize your articles for search engines the right way – without wasting money on pay-per-click ads that don’t often work.
  • Understanding the value of inbound marketing and the methodology that will set you apart from your competitors.

But if you’re visionary – an outlier within your space – you want more. You want to become THE trusted source of your space. You want to be seen as the Wikipedia of your industry. And that’s a beautiful thing.

Life – and work – can quickly become an ongoing competition for your time and attention – one that many of us rarely win. You’re just left feeling overwhelmed by all of the pieces and how to efficiently put them together in a cohesive plan that you can follow week in and week out.

I was unsure if I had the time to commit to the course but by talking it through with Chris I knew it was the right thing for us to do. The CSF course breaks down Content Marketing into manageable sections which are easy to follow and really help you to put in place practical steps to support your plans. I thought you could bypass some steps and just get to the content but there are steps to follow and Chris guides you through each section. With the help of the course we are making some great progress. I really recommended taking the leap and getting on the course, you won’t regret it.– Jacqueline Watson, Henderson Loggie Chartered Accountants

Discover Marcus Sheridan’s Proven Formula For Educating Your Customers To Drive Growth In Your Business

First of all, it didn’t happen overnight. Marcus wrote down every question his customers had and answered each one of them on his blog.

He learned a lot along the way and it was a powerful process.

Would you be willing to invest a few hours a week to make 2018 the year you transformed your business?

Who is Marcus Sheridan?

marcus-coach-300x300You might know him as The Pool Guy, The Sales Lion, or simply as Marcus.

You may have heard him speak at an event, listened to one of his podcasts, or read some of his articles, or heard his amazing story in one of many publications.

Now, when you sign up for this course, you can call him coach too, & get world-class training from Marcus on how to do content marketing the right way.

What to expect from the Content Success Formula

Here’s a behind the scenes look at the CSF from Chris Marr…

  • There are over 60 video lessons alone with the course. That’s a lot. We’re talking many hours of learning—stuff that your entire team of current and future employees will be able to use for training, content marketing education, etc.
  • But it’s not just “watching.” Where things get unique is that every section has templates and homework for you to actually apply what you’re hearing and seeing. That’s a BIG deal, because we’re talking about application—which is the only way something like this can have a dramatic impact on your business.
  • In our coaching sessions, we’re going to go over your homework together. Furthermore, you’re going to have access to me (Chris Marr) to address your specific questions as you go.

Whether you’re already blogging or not, whether you feel like you have a strong grasp on “content marketing” or not—this course was made to help you reach your full potential.

Having been through the Content Success Formula myself, I can say it’s super super valuable. I’ve been teaching digital marketing at the University of Wisconsin-Madison for 17 years. It’s a top 20 public university in the world and I can say that Marcus’ Content Success Formula is absolutely outstanding and better than any content marketing course I’ve ever seen inside or outside academia. Add in George B Thomas, who is a world-class teacher and brings tremendous value to the course. I’m jealous you will be leading it Chris in the manner you describe. The accountability and small class sizes are a fantastic idea! I’m confident this will turbo charge the success of everyone who takes the class.– Don Stanley, 3Rhino Media

How much does it cost?

This programme is now part of the CMA Membership Community. You get full access to the course when you join the CMA.

“When I saw that there was a new intake for the Content Success Formula via the Content Marketing Academy, the first thing I did was go and take a look at the list of modules we’d be covering. There was a wide range of topics but what really made it appeal was the fact that it was broken down and presented in really accessible language: I could see what I’d be learning and when. Obviously cost is always a consideration when you’re investing in your business. I was reassured by how open Chris was, and how available he was to talk through my concerns. He was really clear about the price from the word go – there was no big build-up, no ‘last, best, final price!’ schtick – just a single price and a clear outline of what you’d get for your money, including one on one advice, a weekly group call, work-sheets, video tutorials and other resources. It’s a lot easier to decide where to invest your money if you can see what’s on offer. I feel really positive about my first few weeks on the CSF training course – the group calls are a great way to anchor the week, find out how other people are doing and talk through any concerns. They’re well led and they don’t drag – and there’s a really friendly atmosphere, even though we’re all over the country. I’m learning things I didn’t know about content marketing, I’m refreshing the knowledge that I already had and, most importantly, I’m finding that I want to do more with my business. I’m enjoying investing that time, and it’s made me realise I should’ve done something like this sooner. I’m really looking forward to seeing what the rest of the course brings.”Lorrie Hartshorn, lorriehartshorn.com

Frequently Asked Questions

When does it start?

The programme starts just as soon as you join CMA.

CSF used to be a standalone programme, but we’ve now integrated it into CMA Membership.

How long is the course?

It’s a 12 module programme. You can do it as quickly or as slowly as you like.

How is the content delivered?

Each module consists of several videos, normally between 4 and 6 videos.

You have access downloadable PDF action plans to go alongside each module. You can even edit and update these Google Docs to save as you go along.

You will study and learn in your own time.

All the content is delivered online.

How much time do I need to commit/how much time will it take?

Each module takes at least 3 hours to complete.

Ideally you want to block out this time for the full programme in advance so that you protect time for each module.

If you wish to apply the learning immediately, then it will take more time per week.

The course is focused on study and learning at a deeper level. If you wish to set aside more time to fast-track implementation of that learning to your own content then you’ll reap the rewards earlier.

Do you learn in own time?

Yep!

Do you have to be a CMA member to access CSF?

Yes you do.

Why do you need to be a CMA Member too?

We know from our experience in the community that to be successful, study is only part of the journey.

Within the CMA membership you will have much needed peer to peer support that will continue long after the course finishes.

This will help you get the most out of your investment in the course and give you the best chance of being successful.

How much does it cost & how can I pay?

This programme is now part of the CMA Membership Community. You get full access to the course when you join the CMA.

What’s the return on investment (ROI)?

If you produce content, you know that ROI can be difficult to measure. However there are clear returns on investment if you fully commit and complete the course:

Firstly, you will develop ‘life skills’ from the studying you will undertake. These are skills that you can take from business to business and career to career. It will change and improve how you market your business(es) forever.

Secondly you will be able to clearly articulate what content marketing is to others and therefore teach it better too. If you plan to speak, share or even just try to get others to buy-in to what you are doing within your own organisation, CSF will help you do that. You will get better at teaching this.

The big ROI comes when you start to put content out there that’s the content you always should have been producing. I’m sure you are already bought into the ROI of content marketing but what if it was the best content that you’ve ever produced. The additional quality and improved targeted will increase existing content ROI.

Related content:

But I know about Content Marketing and I’m already doing it. Will I really learn anything?

No matter how much theory or expertise you have developed, you will take your learning to a much deeper level.

I have found that going through the course, I have gone deeper in my understanding and found myself asking better questions. Content Marketing and learning is never done, is it? I know A LOT about content marketing but I know there is more I can do and at a deeper level. If I’ve found it beneficial and plan to re-do time and time again, can you say you won’t learn anything?

Is CSF for marketing professionals or business owners?

The course is an all rounder and more than suitable for both. Whether you’re an employee, a marketer, entrepreneur or small business owner, it’s completely relevant.

I don’t have any content marketing experience but I’d like in!

Ok. So it is possible but you have to be prepared to be even more committed that those who have some experience.

If you are ready to fast track, put in additional work and learn, then let’s chat – callwithchris.co.uk

Is it the right time for me?

I don’t know the right answer to that without understanding where you are and your plans for the future. The only way to uncover that answer it is to chat to me or figure it out yourself – callwithchris.co.uk

What I do know is that you need to want content marketing to play a priority in your business and how you go to market.

If you are willing to spend 2-3 hours to figure it out, then it is the right time for you.

Not everyone has spare time in their lives and you need to make the time to fully commit and get the most of the investment you are making.

But hey it’s only 12 weeks that you need to make this initial time commitment. It really won’t’ take long to go through it and you will be hugely inspired along the way.

There is not one single person in the CMA that would not benefit from this course regardless of what level they believe their content marketing knowledge and implementation is at.

Want to ask more/Just Chat through?

If you want to book a call for 15 mins, then I’d love to chat – callwithchris.co.uk

Do you have any testimonials I can read?

Yip, here’s a few:

“Before joining the Content Success Formula course, an honest assessment of my commitment and understanding of content marketing was zero. There was no problem in believing in the ‘They Ask, You Answer’ concept but the thought of putting it into practice has always been a bit overwhelming. It’s never really got going. My business is quite new and I wanted to make sure that I had this way of thinking embedded into what we do quite early on. It is fair to say that we are not short of people trying to sell us marketing courses and, although this will not be the same for everyone, I was drawn to the style of learning – online resources, homework, a community and a coaching relationship with an expert. We’re only a few weeks in and already it has exceeded my expectations. The flow of the course steadily builds up your knowledge, the community is in it together and the support from Chris helps personalise the experience directly towards your business. This week I’ve done the unthinkable, got in front of the camera and recorded a vlog. Believe me when I say that this is a huge step. It’s a bit messy and, it wasn’t the most comfortable thing, but I’ve started and now looking forward to doing many more.” – Tim Mart, dot-coach.org


“When I saw that there was a new intake for the Content Success Formula via the Content Marketing Academy, the first thing I did was go and take a look at the list of modules we’d be covering. There was a wide range of topics but what really made it appeal was the fact that it was broken down and presented in really accessible language: I could see what I’d be learning and when. Obviously cost is always a consideration when you’re investing in your business. I was reassured by how open Chris was, and how available he was to talk through my concerns. He was really clear about the price from the word go – there was no big build-up, no ‘last, best, final price!’ schtick – just a single price and a clear outline of what you’d get for your money, including one on one advice, a weekly group call, work-sheets, video tutorials and other resources. It’s a lot easier to decide where to invest your money if you can see what’s on offer. I feel really positive about my first few weeks on the CSF training course – the group calls are a great way to anchor the week, find out how other people are doing and talk through any concerns. They’re well led and they don’t drag – and there’s a really friendly atmosphere, even though we’re all over the country. I’m learning things I didn’t know about content marketing, I’m refreshing the knowledge that I already had and, most importantly, I’m finding that I want to do more with my business. I’m enjoying investing that time, and it’s made me realise I should’ve done something like this sooner. I’m really looking forward to seeing what the rest of the course brings.”Lorrie Hartshorn, lorriehartshorn.com


Having been through the Content Success Formula myself, I can say it’s super super valuable. I’ve been teaching digital marketing at the University of Wisconsin-Madison for 17 years. It’s a top 20 public university in the world and I can say that Marcus’ Content Success Formula is absolutely outstanding and better than any content marketing course I’ve ever seen inside or outside academia. Add in George B Thomas, who is a world-class teacher and brings tremendous value to the course. I’m jealous you will be leading it Chris in the manner you describe. The accountability and small class sizes are a fantastic idea! I’m confident this will turbo charge the success of everyone who takes the class.– Don Stanley, 3Rhino Media


How much does it cost?

This programme is now part of the CMA Membership Community. You get full access to the course when you join the CMA.