Content Marketing

Pete Matthew is a multi award-winning podcaster, Husband and Dad, Chartered Financial Planner, a Certified Financial Planner (CFP) and Managing Director of Jacksons Wealth Management in Penzance, UK. Oh…and let’s not forget those amateur dramatics and musical productions too! Pete not only knows how to manage your business finances but also provides inspiration to so many of the Content Marketing Academy (CMA) members too.

So when Pete offered to get involved in our guest blog series, we very quickly said yes!

You see, we know that business owners struggle with money and we know that acting on the advice that Pete shares can have a massive impact to our business finances and personal finances too. He talks sense and he makes it easy, but I’ll let Pete persuade you himself.


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There’s a perception that a charities’ money is wasted on administration and overheads. Debate after debate on what is the right % to be spending and what to spend it on.

So it’s not surprising that when the word ‘marketing’ comes up that many charities shy away from getting involved. Many are yet to get involved in the debate and truly understand how marketing can play a role in achieving their goals.

In this guest blog, Caroline McKenna not only sets out a compelling case for charities to stop ignoring marketing, but also shares some quick and zero cost tips to help charities become an organisation that people trust to do the right thing.

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There are dozens of conferences that you can attend both within the UK and abroad. But the reality is that they all cost money. Whether you or your employing organisation is paying for it, it can be hard to justify attending all of your favourite conferences.

Many turn to outlining the benefits of attending a conference, but for some attendees the total cost can be a major barrier to attending.

I totally get it! It’s not a simple as just buying a ticket.

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If our content reaches just one person and has the impact that we desire, then it’s worth it. Right?

Hmmm, it’s an idyllic situation isn’t it? But what if our business relies on our content reaching more people?   I know mine does and when I’ve invested heavily in creating and curating content, then I’d like to get it in front of as many of the right people as possible.

Gavin’s guest blog shows you exactly how to do this using Facebook Ads.

If your content has an impact with one person, imagine the difference if it had the same impact to 2, 3, 10, 100, 1000 or more people?

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OK, so I know you get this stuff already, but I feel I need to share this with you…because I don’t want us to forget how important the basic principles are.

Something is happening, and we need to keep our eyes open. We need to stay alert. We need to stay ahead of the game.

I also know that the majority of us aren’t taking it anywhere close to as seriously as we should be, and that goes for me too.

I read this article on the BBC a few days ago, and I’ve been thinking about it since.

Let me share my thoughts with you inspired by this article…

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