Content Marketing 101

We have written previously about the many benefits associated with content marketing, and we believe that creating better customers is at the very heart of content marketing. Over the past few months we have been asking people what they think about our new logo and brand, and we have been spending a lot of time explaining exactly why content […]

The Content Marketing Companion is a regular feature on the CMA blog. We take a content marketing topic and pull together all the best content on that topic from the Internet. Our aim is to provide you with quick access to great content to help you develop your content marketing skills. Is it possible to communicate with your […]

“Marketing is telling the world you’re a rock star, content marketing is showing them you’re a rock star” – Robert Rose Are you confused by content marketing? Do you think it’s just another marketing tactic? Would you like to find out more about how you and your business can benefit from understanding content marketing? We […]

Would you like to start a blog but not sure where to start with writing your first article? Perhaps you haven’t written a blog post in a while and need to get back into the habit. Writing a killer blog article can be difficult if you are not used to writing about a topic or haven’t […]

Just like when you talk to someone face to face, you don’t want to find yourself rambling on about something when the other person is already thinking about what they are going to have for dinner that evening. The same applies when speaking to someone online, via social media or with more classic content, you […]

I recently wrote an article about the benefits of content marketing, and whilst there are many advantages of implementing a content marketing strategy within a small business, it can prove challenging at times. In this article I discuss seven of the challenges I have come up against with content marketing. I have also provided solutions to […]