It’s great to be at the receiving end of great customer service, don’t you think? You know, when you get treated with respect and it seems that everyone is really trying to be helpful and provide a good service. I’d like to share with you a great customer journey from Friday 4th April 2013, about Barnetts in St Andrews where I get my car serviced.

There is a point to all of this, so if you run a small business here in Fife, or anywhere for that matter, this will hopefully get you thinking about the service you provide, and perhaps how you could improve things to give your customer an all round better experience.

This isn’t rocket science, but action has been taken to try things and improve things in their business…and at least one customer has noticed their efforts.

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Last week I wrote a little about QR Codes and gave you an example of where it works well (click here to read).

As I mentioned, QR Codes are used to take readers/potential customers from static printed materials to a place online where they can interact with the product/service.

Now, QR Codes are not very popular and only work well in some circumstances. Not only that, they look terrible on most printed materials. Also, no one scans them…which is probably the most important point!

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I was driving along the road just a few days ago, and I spotted a QR code. Now, you don’t see them that much in Fife these days and I’m not entirely sure why, because in the right placement with the right purpose, they really do work. The purpose of a QR code is to take someone from static printed literature through to an online location –  a website, a video or landing page.

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  • Are you looking for ideas for marketing and promoting your business?
  • Are you currently putting a marketing plan together?
  • Are you wondering how you can spend your time more effectively?

How much time do you spend on your marketing on a daily basis? As the business owner it really is your responsibility to ensure that there is something happening each day that is contributing to driving more customers into your business.

I know it’s difficult to know what to do, and finding the time can sometimes be a challenge.

In this article from Seth Godin, he mentions that “There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you’ve built a mountain…Enough molehills is all you need to have a mountain.

I was brainstorming some ideas for my new business cards and I was looking for 15 marketing tips. I managed to jot down a list of 39 things you could do today that won’t cost you the earth or your age.

The key is to do something every day, anything that will create some action in your marketing efforts and contribute to the success of your business.

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If you are the same as most people, you’ll be pretty fed up with impersonal and irrelevant marketing that’s clogging up your email inbox and wasting your time each day. Because there are so many marketing messages fighting for our attention each day, it creates a slight challenge for us as small business owners to figure out how to cut through all this noise and make sure our marketing efforts are reaching the right people.

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