There is absolutely no point in attending a networking group if you are going to sit in the corner and look on!

Walk around, smile, and appear confident and approachable. When the opportunity arises, try striking up a conversation by asking what the person does for a living and making them feel like you are genuinely interested in what they have to say. Ask questions such as, “How long have you been in business?” and “Do you mind if a take one of your business cards?”

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It’s great to be at the receiving end of great customer service, don’t you think? You know, when you get treated with respect and it seems that everyone is really trying to be helpful and provide a good service. I’d like to share with you a great customer journey from Friday 4th April 2013, about Barnetts in St Andrews where I get my car serviced.

There is a point to all of this, so if you run a small business here in Fife, or anywhere for that matter, this will hopefully get you thinking about the service you provide, and perhaps how you could improve things to give your customer an all round better experience.

This isn’t rocket science, but action has been taken to try things and improve things in their business…and at least one customer has noticed their efforts.

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Last week I wrote a little about QR Codes and gave you an example of where it works well (click here to read).

As I mentioned, QR Codes are used to take readers/potential customers from static printed materials to a place online where they can interact with the product/service.

Now, QR Codes are not very popular and only work well in some circumstances. Not only that, they look terrible on most printed materials. Also, no one scans them…which is probably the most important point!

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I was driving along the road just a few days ago, and I spotted a QR code. Now, you don’t see them that much in Fife these days and I’m not entirely sure why, because in the right placement with the right purpose, they really do work. The purpose of a QR code is to take someone from static printed literature through to an online location –  a website, a video or landing page.

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