Do you ever feel like you don’t have enough time to do everything you want to do? There are all these things going on these days, and I think as a small business owner here in Fife, it’s becoming more and more difficult to do everything that you want to do.

For example, all the social media platforms and changes that are happening just now, creating regular content for your blog (if you have one…if you don’t have one, you definitely should – you have to be seen to be contributing to the online knowledge base), answering your phone, replying to emails, creating products, writing page content for your website…oh, and actually providing your products and services to your clients.

Content is king‘ is the phrase that’s getting bandied around at the moment, and it’s true, content is king. It’s good to get content out there, especially if it’s relevant to what you do and it’s relevant to the problems and the interest of your buyers or your customers. It helps you build credibility, trust and authority in your market place. There is also the added bonus of SEO benefits.

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There is absolutely no point in attending a networking group if you are going to sit in the corner and look on!

Walk around, smile, and appear confident and approachable. When the opportunity arises, try striking up a conversation by asking what the person does for a living and making them feel like you are genuinely interested in what they have to say. Ask questions such as, “How long have you been in business?” and “Do you mind if a take one of your business cards?”

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