Since the beginning of 2013 we’ve worked with hundreds of businesses from small businesses to large businesses, in many different sectors.
In doing all of this we continually come across major problems that businesses have that prevents them from getting started with marketing.
In an effort to help make sure that you don’t suffer from these same frustrations and challenges, we have pulled together the 5 biggest problems, barriers and resistance to marketing in businesses today.
5 reasons why business owners struggle with marketing
No matter which organisation we’re working with, we always come up against this.
When we ask people why they can’t get started with marketing and why they’re not focusing on marketing, the biggest reason is that they just don’t make the time for it.
When someone says to me “we don’t have the time” what they are actually saying is that they don’t value marketing.
In most cases in most organisations, marketing lies at the bottom of the to-do list, it’s not a priority and it’s the last thing to get done if they ever get to it.
This is a big problem.
Marketing is the single most important aspect in any business. You can have the best product in the world, but if you don’t tell anyone about it and don’t market effectively, you’re not going to get the results that you’re looking for.
Marketing is getting harder, and it’s very noisy.
The best entrepreneurs in the world are great marketers, and as a business owner you need to be a great marketer for your business.
2. Human Resource
If you were to put marketing as a priority in your business, you would naturally have to put someone onto that job to make that happen, and it’s really important that you do so.
Most businesses don’t get started with marketing because they don’t have someone to do the job or it becomes part of someone else’s job. Tagging marketing onto someone else job doesn’t work.
Marketing needs to be someone’s baby – someone who is going to get the work done and own it!
People think they need a lot of money, but surprisingly enough it doesn’t have to cost a lot of money to market your business.
We’ve worked with businesses with a lot of money, and they waste a lot of it because they think that throwing money at something is the solution.
It’s about picking the right place to put your time, effort, money and resource into. Money isn’t the solution, it’s about being smart.
There are many ways to market your business for free, or for very little cash.
4. Instant gratification
Business owners want to see instant results from their marketing, but it very rarely works in that way. Yes, you can get results quickly, but the best results come in time.
When business owners see that a marketing effort appears to not be working after a very short time, it gets sacked and they moved on to the next thing.
One of the biggest challenges in marketing today is consistency. Consistently developing, improving and maturing your marketing. This comes through learning and development, which comes through trying new things.
Yes, some things won’t work and some marketing won’t be as effective as you want it to be, but that’s just reality.
It really is about trying different things, learning what works and what doesn’t, and getting your team involved.
5. Not knowing where to start
There are 100s of ways to market your business, so no wonder business owners struggle to figure out where to start. Not only that, it’s difficult to know what works and what doesn’t.
This is a massive problem.
For business owners this is a case of picking up a few books, reading some blogs, following some people that know what they’re doing and learning from them.
You need to learn how to become a marketer for your business. We’ve already mentioned that marketing is getting harder, so you have to get your head around how to effectively market your business.
Are you ready to become a marketer?
I don’t want you to suffer from these five challenges, so as a business owner it’s a case of grabbing the bull by the horns and learning what’s effective and working today.
You will have to allocate some of your budget, your human resource and your time into making this happen.
Marketing is an important job that needs doing and if you do nothing it’s going to become harder for people to find you and to understand what you do.
I hope you that from today you make marketing a priority and get everyone involved.
Don’t forget to be awesome!