About Nicola Crawford

Marketing PA at the Content Marketing Academy.
In business, I believe in people first.
Mum to two crazy kids, Alaina and Morgan.
Green belt in Shotokan Karate.
Always learning, always growing.

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“Why should I help you? It’s not my job to do any marketing…!”

As an In-House Marketer, one of the biggest challenges is getting people in your organisation to provide their expertise and assistance to help you create meaningful content.

How do we get other people to ‘buy-in’ to our ideas and support the marketing efforts for the company? What should we be doing as In-House Marketers to not just get the buy-in, but motivate and inspire people to *want* to be a part of our marketing projects?

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There’s nothing worse than feeling alone and unsupported in your role.

Often times, one of the solutions is to outsource to get the assistance and expertise you need, but it seems such a waste when the talent is within your reach. Is it possible to flip this on its head?

Could we ‘insource’ the marketing skills we need to create world class content instead? Is it possible to tap into the people who are working directly with your customers? If so, how do you identify who you need on your ‘marketing team’?

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Dear marketers, how much marketing do you REALLY do?

There’s a combination of factors in organisations that are leading to a lack of progress and satisfaction in the marketing department:

1/ Marketers aren’t doing enough marketing
2/ Marketers are expected to be good at everything
3/ Leadership aren’t approving budgets for specialists skills

It’s going to be a team effort to solve this…

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🙊 Rule: Unless feedback has been explicitly and specifically asked for, we don’t give it.

We’ve all been on the receiving end of unsolicited feedback, and we don’t like it.

So, before you write out that advice for someone, control your impulses and remember how you felt the last time someone gave you unsolicited feedback… …and let’s spend more time elevating each other, especially online.

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