About Nicola Crawford

Marketing PA at the Content Marketing Academy.
In business, I believe in people first.
Mum to two crazy kids, Alaina and Morgan.
Green belt in Shotokan Karate.
Always learning, always growing.

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We’ve shared some interesting thoughts, ideas, and experiences around the challenges that marketers are having in their role.

What I’ve found frustrating in these discussions is the lack of leadership engagement.

It’s clear that in many organisations leaders do not truly understand the marketing function, and as a result, their expectations are too high or they undervalue the marketing team. This leads to a lack of job satisfaction for marketers and feeling like their work lacks impact and purpose.

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If I were to create a series of videos for you that was aimed at the leadership in your organisation, and you wanted me to say something on your behalf in order for you to have more impact and do more work with purpose, what do we need to be talking about to make that happen?

I’d love for you to jump into the comments section with answers and thoughts around these questions:

1. Over the past 12 months, what has been the biggest challenge you have overcome in your role, and how did you overcome it?

2. Looking forward to the rest of the year, what do you feel is going to be your biggest challenge that will hold you back from growing both professionally and personally?

3. What conversations do we need to be having with the leadership in your organisation?

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What do you think is more important…marketing or sales?

Is it possible for an In-House Marketer to have a direct impact on the sales and revenue? Yes, it is 🙂

Especially if we understand and accept that on average 70% of the buying decision is made online before a customer contacts you for the first time.

Marketers and sales teams need to align and work closely together to: – tackle prospective customer’s questions and sales objections before they contact your company. – encourage more qualified leads and better customers. – deeply understand customers to market effectively.

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This is what it takes to be a great marketer in 2019…

Marketing is perhaps the fastest changing industry in business today, and as a marketer you don’t have any room for being lazy with your learning.

When we are at college or university, there’s someone to tell us what to study, what books to read and what lectures to attend. However, when leave formal education and start work, things change dramatically.

You don’t have someone telling you what to study anymore, or someone guiding you and helping you to develop your marketing skills.

So it all comes down to you to make the mindset shift from a directed learner to a self-directed learning.

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