About Nicola Crawford

Marketing PA at the Content Marketing Academy.
In business, I believe in people first.
Mum to two crazy kids, Alaina and Morgan.
Green belt in Shotokan Karate.
Always learning, always growing.

We are on a mission to navigate the minefield that are networking groups across Scotland. We want to help you find the right networking group for you without spending hours looking it up or wasting precious time trying them out when you can be working on your business. That isn’t to say you can’t go and try them out, it’s completely down to you how you get a feel for things and choose the right one for you.

We’re going to start with my homeland which is good ol’ Fife. We’ve got your back Fifers!

Now, this review has to be absolutely fair and we have rules and criteria. I do all my research on my computer and only use Google to find the groups. We’ll be taking a deeper look into their websites as well as their social media. We’ll provide all the links to these and all the information is freely available to you. We don’t include paid ads in these reviews, this is to give you the most honest and accurate information and the best way is through organic search results. 

Business Gateway will not be included in this review as their main focus is workshops. Of course, you can network at a workshop, and chances are you’ll find a lot in common with the businesses that attend these workshops. Business Gateway also provides a list of local networking groups that you can check out here.

As a final note, I haven’t personally attended these networking groups. I’m doing this research based on you, “the buyer”, looking for the right service based on online research.

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A major barrier to progress for all in-house marketers is getting buy-in.

What do you need to do to get people in your organisation to listen to your ideas, buy-in to your ideas and prioritise your ideas?

The key to helping people to embrace change in your organisation is to make the shift from telling people what to do to asking questions.

One of the best resources that will help you immediately shift from telling to asking is The Coaching Habit by Michael Bungay Stanier.

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We’ve shared some interesting thoughts, ideas, and experiences around the challenges that marketers are having in their role.

What I’ve found frustrating in these discussions is the lack of leadership engagement.

It’s clear that in many organisations leaders do not truly understand the marketing function, and as a result, their expectations are too high or they undervalue the marketing team. This leads to a lack of job satisfaction for marketers and feeling like their work lacks impact and purpose.

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If I were to create a series of videos for you that was aimed at the leadership in your organisation, and you wanted me to say something on your behalf in order for you to have more impact and do more work with purpose, what do we need to be talking about to make that happen?

I’d love for you to jump into the comments section with answers and thoughts around these questions:

1. Over the past 12 months, what has been the biggest challenge you have overcome in your role, and how did you overcome it?

2. Looking forward to the rest of the year, what do you feel is going to be your biggest challenge that will hold you back from growing both professionally and personally?

3. What conversations do we need to be having with the leadership in your organisation?

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