I don’t think I need to tell you that content is king. Content marketing positions you as an authority in your particular niche, building trust and developing long-lasting relationships with your readers.
However, there is another benefit of content marketing: SEO or Search Engine Optimisation.
In a nutshell, SEO is the process of moving a website higher up the organic listings on the search engine results page. Generally speaking, websites that appear higher up get most of the referral traffic from search engines.
In this post, I’m going to share with you the 7 ways content marketing will help you improve your SEO efforts and get more traffic to your website.