About Chris Marr

Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.

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So you are putting your fees up for your speaking business, agency, consultancy or freelance work in 2019.

You’re at a point where you are asking for more now than you’ve ever asked for before.

Putting your fees up can be daunting, make you feel anxious and a little uncomfortable.

I mean, what if your prospective clients say no to your new higher fee? How would that make you feel?

Disappointed, annoyed, frustrated?

There’s a chance that you could lose the business by asking for more, right?

What can we do to help us to feel more comfortable, confident and even relaxed and in control of this situation?

How can we feel better about putting our fees up?

That’s what I discuss with you in this video.

Enjoy and DFTBA!

Chris.

Maybe you’ve been trying to build the daily habit of journaling for a while, and you know that you can’t do it consistently without some accountability.

Perhaps you’ve already nailed the journaling habit and you’d like to join a community of others who think like you do…

…and maybe you enjoy a competitive environment and you want to put your money where your mouth is 😉

If so, I’d like to invite you to join my daily journaling challenge.

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Up until #GoWithThePro on 16th August 2018 I had never participated in a Twitter chat, let alone been a guest on one!

Cathy clearly had faith in me, and after a quick chat with Nicole it all made sense – it’s exactly just like being interviewed, except you are on Twitter instead of actually speaking to anyone…and those ‘watching’ can also chime in with questions and responses.

I’m so glad I prepped my answers to the questions otherwise I would have fell behind pretty quickly!

It was fast and furious, and I had a blast.

I thought you may find my prep helpful…so here are the 6 content marketing questions I was asked, along with my prepared responses and follow up related content.

Enjoy 🙂

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Most people have a lack of ability to stay silent and hold their thoughts to themselves.

Their inner critic eats them alive from the inside out. People just can’t help themselves to tell you want they think. Whether you want to hear it or not.

This isn’t the first time someone has created a set of rules for feedback, but I feel the need to document this guidance. If anything, I can use it for myself in the future, and a bonus would be if you used it for something valuable too.

We know that feedback comes in many forms. Here I’m, focusing on the kind of feedback we give to people with the intention to improve something or to make something better.

There are three main steps in the rules for feedback.

  1. Asking for feedback
  2. Giving feedback
  3. Receiving feedback

Towards the end I’ve provided a few suggestions on how you can use this to create a culture of feedback and trust within a group of people.

It’s all pretty straight forward and ‘common sense’, but I’m certain we can all do better, and that includes me too.

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As a business owner or marketer you want to know that the time, effort and resource you put into any business growth activity is going to have a return on your investment (ROI).

Content marketing ROI should be treated no differently.

There are a few likely reasons why you’re looking for more information on the ROI of content marketing. They are:

  1. People have been telling you that content marketing is what you need to do, but you’re not sold on it yet. You need some proof that it works.
  2. You have been doing content marketing for a while now, but you’re not seeing expected results.
  3. You are struggling to convert your content marketing traffic into leads and sales.
  4. You are trying to prove to someone (boss/team/board) that content marketing works.
  5. You want to know how to measure the content marketing ROI and if it’s really worth it.

I get it…you want to feel confident that content marketing leads to £’s or $’s in the bank. At the end of the day, we are in business to make a profit.

However, you and I both know that not everything we do to grow our business can be measured in a spreadsheet.

We also have to be prepared to try something new before we’re able to see the full return on investment, which might be in the distant future.

In order to be successful with content marketing, you will need:

  1. Belief in the process
  2. To measure quantitive metrics to help you see progress and know how to improve
  3. To track qualitative signals to help you understand that what you’re doing is worth it

On the topic of content marketing ROI, I want to help you understand:

  1. The importance of measurement
  2. What metrics to measure, and when to measure them
  3. The ROI of content marketing using case studies from real businesses
  4. How to make a strong start with content marketing, avoid mistakes and get results quickly

Sound cool? OK, let’s get started…

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The most common questions I get asked are: “What is content marketing?” or “How would you define content marketing?”

To be clear, I’m not complaining…it doesn’t get old, I want to answer these questions.

But why do I still have to answer these questions?

Because most people don’t know and understand what content marketing is. Business owners and marketers still have a challenge with this.

Content marketing is misunderstood, and therefore people are misguided when it comes to how they learn, implement and ultimately get results from content marketing.

This often leads to problems such as:

  • We’re doing content marketing but we aren’t getting any sales
  • How do we use content marketing to increase sales in our company?
  • Does content marketing actually lead to sales?

This article comes from a source of frustration, but it has pushed me to set the record straight once and for all and draw a line in the sand.

Let’s lay it out, in simple terms, not only what content marketing is, but why it’s important for your business to invest time and effort into learning and implementing the principles of content marketing.

We’ll cover:

  1. Changing consumer behaviour and consumer psychology
  2. The Zero Moment of Truth
  3. How consumers use ‘big 5’ content to make buying decisions
  4. Marcus Sheridan’s ‘They Ask You Answer’ philosophy
  5. Marcus Sheridan’s The ‘Big 5’ methodology
  6. World Class examples of each of the Big 5 content categories
  7. How to embrace The Big 5 and They Ask You Answer
  8. How this all leads to sales and profits for your business

If you want to grow your business and make more sales from content marketing, then please read on and share this with your business and marketing friends.

After reading this article it’s my hope you will leave with the urge to not only learn more, but want to produce the best content you can for your prospects and customers.

I want you to be happy and successful, and I want you to fully embrace content marketing.

If you’d prefer to listen, press play on these two audio sessions. Part 1 covers the change in consumer behaviour and why we must embrace content marketing. Part 2 covers the structure and methodology of how to do content marketing and get results. Both parts compliment this article.

How does content marketing lead to sales – Part 1

How does content marketing lead to sales – Part 2

Listen and subscribe on: iTunes | Stitcher | Soundcloud

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Every teacher wants to see their students improve and be more successful, and the faster we can get them there, the better.

I spend a lot of my time teaching and coaching marketers and entrepreneurs how to get better results from their content.

That’s my job, and I love it.

Every week I read dozens of articles, and although the quality of the content is good, there are many common things that people frequently do badly, and it’s hurting their results.

I don’t want to keep teaching the same things every day.

You don’t want to hear me teach the same things every day.

So let’s at least make sure we’re doing these things, if anything, so we can focus our time and attention on something else.

Ready? OK, let’s do this.

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It’s that time of year when everyone is reflecting on the year passed and the year ahead.

I’ve got over a dozen emails in my inbox trying to help me with goal setting.

We aren’t short on information, that’s for sure!

You and I both know that the difference is found in taking action. Setting the goals. Writing out the plan. Doing the work.

So, what small changes can you make now, that will make next year better than this year?

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Get fucking paid.

“You will get all you want in life, if you help enough other people get what they want.”

I love this quote from Zig Ziglar, but it’s not the whole picture, and in turn, I think many business people can be disillusioned by this advice.

I get it – be helpful, add value. It’s everything that content marketing is built upon.

It’s not wrong, it’s just not the full picture.

For example, content marketing is also about sales, getting customers, business growth and making profits.

Here’s my alternative version:

“If you help enough other people get what they want, and make sure you are paid for the help/advice/product/service you provide to them, their success will lead to your success.”

Zig Ziglar got paid, believe me. He made sure that his business model made him money.

You can’t pay your bills with smiles and rainbows.

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I recently talked to a business owner who was thinking seriously about joining CMA, but she was already part of several other membership organisations.

She was working through the pros and cons of whether she should join another membership organisation and took the time out to ask me my thoughts.

Having talked for a while, I could understand her concerns. She was worried she would be taking on too much. Would she have time to implement and action all the advice and support from all the membership organisations as well as running a full time business? She was also concerned that each of the organisations might be too similar.

This got me thinking…perhaps you are having the same debate with yourself?

Perhaps you haven’t joined CMA yet because you’re concerned about being a member of more than one membership organisation?

I get it, I’m a member of several membership organisations too, and I’ve got some pointers that can help you come to a decision about what you want to do.

In this article I cover the key points to consider if you are debating whether to join more than one membership organisation.

Contents:

  • What memberships you have access to
  • The main reasons for joining a membership
  • Considerations for joining more than one membership

Ready? Let’s get stuck in…

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Since starting my own business I’ve been to dozens of business events, watched the videos, listened to the podcasts and I’ve read all the important books from thought leaders, experts and gurus.

I remember vividly my Step-Dad Stuart warning me that I was turning into the people I was following, and to watch that I don’t just turn into a regurgitated version of them. My Dad followed up with this advice and told me to ‘be a student, not a follower’.

It took a while for this advice to sink in, and it’s some of the best advice I’ve ever received.

That’s what Vicky shares in this guest article – her valuable advice on how to filter out the bullshit from business advice and make sure you are listening to the right people.

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