About Chris Marr

Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.

Paying for a service is a complex buying decision, we get that. We especially understand the thought process that then goes into renewing or even just continuing to pay for that service.

Cara is the FD of CMA and is forever giving me a hard time…

“Why do we pay them? What’s this for?” 

That’s why it’s no surprise to us when a CMA member decides that we are no longer of value to them. 

Most members will let us know they’re leaving, in the main because they genuinely like us as real human beings. 

The nature of our role as teachers, mentors and consultants means it’s often hard for us to take it on when someone says they’re leaving. We like to think that we can help everyone, that everyone is capable and that our members are the best people on the planet.

It really breaks our feels when they say things like;

  • It’s a money thing, we’re making cut backs
  • I haven’t been active in Slack (Forum)
  • I don’t have time to concentrate on content at the moment 
  • I’m not seeing the results I’d hope for

I often reflect on what could I do better. What do I need to do so members don’t get to this point? 

Cara doesn’t reflect that way. Her pragmatic view is that a member who cancels isn’t in the right place to commit. 

Which is true, however. There’s more to it than that. 

In this blog we’ll talk about the pitfalls of failed memberships and how to get the most value from yours. 

Back in the beginning, I’d run a face to face service whereby people would sign up to a 6-month masterclass – I’d have clients and I’d consult. I was building an audience for a new service – one that would be subscription based and provide a membership model for people who wanted to LEARN content marketing. 

Emphasis on the ‘learn’ because this is the first of 5 reasons people falter with their commitment to CMA. 

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After more than 20 years of the Internet, there’s an increasing amount of free sales and marketing content right at your fingertips. So much that it can be frustrating and confusing to understand what’s good and what’s crap.

One of the most popular ways to get free content marketing advice, guidance and curated content is to join a free Facebook group or community. Like most, I’m sure you’re a member of quite a few.

Here at CMA, we have a free content marketing Facebook group for entrepreneurs, business leaders and marketers who want to master the skill of creating world-class content that helps their buyers to make confident and educated buying decisions.

However, we can’t run and grow a successful business here at CMA if everything we do is free of charge. In fact, the only reason we can create free content is because we have customers who are willing to pay for our products and services.

If you are a member of the free CMA Facebook Group, you may be considering joining CMA and wondering what the difference is between free access to CMA content, versus paying a membership fee for CMA.

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Should you display prices on your website? The answer for most businesses is yes, you should be discussing cost and price on your website and in your content.

Before you turn away, this is not a discussion about simply having a definitive price for all your products and services, which in many cases is simply not possible.

Whether you have exact pricing for your products and services or not, the purpose of this discussion is about providing your buyers with accurate and transparent pricing and cost information to help them understand how pricing works in your industry and make better buying decisions.

So with that in mind, let’s reword the question on your mind from ‘should we put our prices on our website?’ to ‘what’s the best way to discuss cost and pricing on our website?’.

It might not always be possible to display exact pricing on your website, but it’s certainly possible to discuss the factors that influence pricing.

There are four main sections in this article:

  1. Why should we be discussing price and cost on our website?
  2. Why do companies hide their pricing?
  3. How should we discuss and display pricing on our website?
  4. How will your company benefit from discussing cost and price?
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So you are putting your fees up for your speaking business, agency, consultancy or freelance work in 2019.

You’re at a point where you are asking for more now than you’ve ever asked for before.

Putting your fees up can be daunting, make you feel anxious and a little uncomfortable.

I mean, what if your prospective clients say no to your new higher fee? How would that make you feel?

Disappointed, annoyed, frustrated?

There’s a chance that you could lose the business by asking for more, right?

What can we do to help us to feel more comfortable, confident and even relaxed and in control of this situation?

How can we feel better about putting our fees up?

That’s what I discuss with you in this video.

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Maybe you’ve been trying to build the daily habit of journaling for a while, and you know that you can’t do it consistently without some accountability.

Perhaps you’ve already nailed the journaling habit and you’d like to join a community of others who think like you do…

…and maybe you enjoy a competitive environment and you want to put your money where your mouth is 😉

If so, I’d like to invite you to join my daily journaling challenge.

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