About Chris Marr

Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.

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So you are putting your fees up for your speaking business, agency, consultancy or freelance work in 2019.

You’re at a point where you are asking for more now than you’ve ever asked for before.

Putting your fees up can be daunting, make you feel anxious and a little uncomfortable.

I mean, what if your prospective clients say no to your new higher fee? How would that make you feel?

Disappointed, annoyed, frustrated?

There’s a chance that you could lose the business by asking for more, right?

What can we do to help us to feel more comfortable, confident and even relaxed and in control of this situation?

How can we feel better about putting our fees up?

That’s what I discuss with you in this video.

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Maybe you’ve been trying to build the daily habit of journaling for a while, and you know that you can’t do it consistently without some accountability.

Perhaps you’ve already nailed the journaling habit and you’d like to join a community of others who think like you do…

…and maybe you enjoy a competitive environment and you want to put your money where your mouth is 😉

If so, I’d like to invite you to join my daily journaling challenge.

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Up until #GoWithThePro on 16th August 2018 I had never participated in a Twitter chat, let alone been a guest on one!

Cathy clearly had faith in me, and after a quick chat with Nicole it all made sense – it’s exactly just like being interviewed, except you are on Twitter instead of actually speaking to anyone…and those ‘watching’ can also chime in with questions and responses.

I’m so glad I prepped my answers to the questions otherwise I would have fell behind pretty quickly!

It was fast and furious, and I had a blast.

I thought you may find my prep helpful…so here are the 6 content marketing questions I was asked, along with my prepared responses and follow up related content.

Enjoy 🙂

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Most people have a lack of ability to stay silent and hold their thoughts to themselves.

Their inner critic eats them alive from the inside out. People just can’t help themselves to tell you want they think. Whether you want to hear it or not.

This isn’t the first time someone has created a set of rules for feedback, but I feel the need to document this guidance. If anything, I can use it for myself in the future, and a bonus would be if you used it for something valuable too.

We know that feedback comes in many forms. Here I’m, focusing on the kind of feedback we give to people with the intention to improve something or to make something better.

There are three main steps in the rules for feedback.

  1. Asking for feedback
  2. Giving feedback
  3. Receiving feedback

Towards the end I’ve provided a few suggestions on how you can use this to create a culture of feedback and trust within a group of people.

It’s all pretty straight forward and ‘common sense’, but I’m certain we can all do better, and that includes me too.

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As a business owner or marketer you want to know that the time, effort and resource you put into any business growth activity is going to have a return on your investment (ROI).

Content marketing ROI should be treated no differently.

There are a few likely reasons why you’re looking for more information on the ROI of content marketing. They are:

  1. People have been telling you that content marketing is what you need to do, but you’re not sold on it yet. You need some proof that it works.
  2. You have been doing content marketing for a while now, but you’re not seeing expected results.
  3. You are struggling to convert your content marketing traffic into leads and sales.
  4. You are trying to prove to someone (boss/team/board) that content marketing works.
  5. You want to know how to measure the content marketing ROI and if it’s really worth it.

I get it…you want to feel confident that content marketing leads to £’s or $’s in the bank. At the end of the day, we are in business to make a profit.

However, you and I both know that not everything we do to grow our business can be measured in a spreadsheet.

We also have to be prepared to try something new before we’re able to see the full return on investment, which might be in the distant future.

In order to be successful with content marketing, you will need:

  1. Belief in the process
  2. To measure quantitive metrics to help you see progress and know how to improve
  3. To track qualitative signals to help you understand that what you’re doing is worth it

On the topic of content marketing ROI, I want to help you understand:

  1. The importance of measurement
  2. What metrics to measure, and when to measure them
  3. The ROI of content marketing using case studies from real businesses
  4. How to make a strong start with content marketing, avoid mistakes and get results quickly

Sound cool? OK, let’s get started…

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