So you’ve been writing and publishing blogs for a while. Your traffic is growing and you’re building your email list. But you want to get a little smarter.
You want to be able to identify your top performing content and leverage that traffic and opportunity.
There are multiple reasons why you should be considering this tactic:
- So you can publish more of the content that resonates the most with your audience
- Identify the content that is generating the most organic traffic to your website
- Reduce bounce rate by identifying top performing content and linking to other relevant top content
- Increase your email list subscriptions by creating relevant content upgrades
In order to do this you need to use Google Analytics to find out what content is driving the most traffic to your website. Then how you can get these visitors to do something else before they leave. A few examples could be to simply visit a 2nd page or subscribe to your email list.
I’m going to show you the exact steps to take to not only identify your top performing content, but what you can do with it once you’ve figured it out.
You may prefer to watch this video, and then follow up by reading through the remainder of the article.