A snapshot of ‘The Content Marketing Academy Conference’

The Content Marketing Academy 2015 has been a massive hit, so much so that we are already thinking about next year! For those of you who couldn’t make it along to the conference this time round, we thought we would write a blog article summarising the speakers and what’s been happening, so you don’t feel left out…

The first day of the conference, which was the workshop with Marcus Sheridan, was a once in a lifetime opportunity for business owners to interact with Marcus on his first and only UK visit this year. Marcus was on firing form and gave a fantastic presentation interacting with the delegates and got the crowd worked up to start using content marketing to make the most of their business. Look out for our blog exclusively on the one day workshop with Marcus you are sure to learn something important you can add to your business.

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Gavin Oattes, Tree of Knowledge

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The second day kicked off with Gavin Oattes from Tree of Knowledge, Gavin was a former primary school teacher turned motivational coach. Gavin gave a really insightful talk about starting off his career as a teacher and how he changed jobs when he went through a coaching session at work. So much so that Gavin decided to leave teaching and become a coach himself. Gavin is passionate about what he does and follows the mantra ‘If you don’t like your job, leave it!’

He also made an appearance in BBC’s ‘Dragon’s Den’ and has worked with some of the biggest companies in the world. He also creates workshops for teenagers, teachers and parents and believes good stress – don’t get frustrated by things that don’t matter.

If you are stressed, Gavin says ‘Draw an apple and it will put a smile on your face’ Gavin thinks we should challenge the way we think, our learning and do what we are passionate about.

To find out more about Tree of Knowledge, click here

Mike McGrail, Velocity Digital

Social Media – Pay to play or fade away

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Social media whizz Mike McGrail from Velocity Digital gave a presentation on social media – what to do, what not to do and more importantly why. Mike started his agency a few years ago and has built up an extensive client base.

Free social media is over, organic and paid advertising are the way forward. “You can achieve more with $500 paid activity than a page with 80 million fans.” (Wes Finlay, Digital Director at Coke). Marketers need to get creative, we see an average of 1000 ads a day.

Mike concluded his session by saying that before you run any social media advertising you should look at the what, why, spend, comfort and value you are getting.

To find out more about Mike and Velocity Digital, click here

Karen Strunks, Personal Branding and business coach

How to build your powerful personal brand

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Karen gave a really personal talk about her beginnings, her journey and how she got to where she is today. Karen is advocate of just being herself! Having worked in the legal profession and deciding to leave a full-time job to do her own thing. She has worked as a dominatrix, professional photographer, social media and marketing teacher. Karen wanted freedom from her day job and has worked in different industries/sectors to become a business coach, public speaker and content marketer!

She follows the school of thought that your brand should be you, no matter what anyone says!

To find out more about Karen, click here

Stefan Thomas, Author of Business Networking for Dummies

Networking is for life, not just for breakfast

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Stefan took center stage talking about a really interesting topic that sometimes fills some of us with fear. Networking! Although, the thought of going into a room full of strangers and starting a conversation can be daunting, Stefan’s advice is that you have to learn to engage with people. But don’t just leave it at that, remember to follow up with people.

There does come a point when you have to sell to people, but don’t go networking with a sales attitude. Listen to people and try to find something in common with the person you are speaking to, remember business networking is the start of the conversation. Give enough, but not everything, so they want to find out more.

Another great tip from Stefan, before you prepare your pitch record yourself on your phone to listen to yourself.

To find out more about Stefan, click here 

Richard Tubb, IT Consultant & Blogger

How to turn your contacts into customers

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Richard started off his presentation about networking and a great example about a chewing gym guy, yes a chewing gum guy! Richard went to a networking event and listened to this chewing gum guy and thought nothing of it. Three weeks later, one of his clients had problems with his tenants and guess what needed chewing gum removal guy. Richard knew the perfect person for the job, yes the chewing gum guy! In return, Richard got a substantial amount of business for his I.T company from the chewing gum guy, as one of his clients needed help with their computers.

So, what is the morale of the story? Try to put people first when you go to networking events and very importantly listen.

Richard also gave so really advice about LinkedIn, these are as follows:

  1. Personalise your LinkedIn requests
  2. Read your contacts profiles
  3. Check who your contacts are connected too

To find out more about Richard Tubb, click here

Marcus Sheridan, The Sales Lion & Content Marketing Guru

The digital consumer: how today’s buyer has changed and what your business must do about it.

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Mad Marcus rounded off the conference in style giving attendees a whistle stop tour of yesterdays presentation. It really was a mind blowing session and with Marcus’s own individual personality style he really hit home about how important content marketing is in your business. You don’t get it now, you never will!

Did you know that 70% of the buying decisions are made online before your prospects even talk to anyone in your company. That’s why content is so important, Marcus also talked about ‘They ask, you answer’ – no matter what your customers ask, you should always answer there questions with your content.

By being honest with your questions and answering there questions you build trust – this includes being open about your pricing, your customers will trust you more as you have nothing to hide.

Remember ‘Content marketing is not a program, it’s a culture” If you don’t get buy-in in your organisation, content marketing simply will not work.

To find out more about the legendary Marcus Sheridan, click here

Your Turn

If you attended the conference, we hope you enjoyed it and will be back next year! If you didn’t attend, we hope you enjoy reading this blog to see what you missed!

It was an amazing two days and we are starting to plan the next conference already, which we hope to see you all at – roll on 2016!

  1. What did you think of the conference?
  2. Who was your favourite speaker?
  3. What can you implement in your business from the conference?
  4. Will you recommend the conference to your contacts next year?
  5. Are you attending in 2016?

To find out more about 2016 and our exciting line-up, click here

We had a blast, we hope you did too!

Don’t forget to be awesome.

Chris

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